Adtena wi fi advertising platform
13
High fidelity marketing
-
Upload
oleksandr-dzyuba -
Category
Services
-
view
252 -
download
0
Transcript of Adtena wi fi advertising platform
High fidelity marketing
adtena.com
Who we are?
Adtena is the online platform for managing advertising campaigns in Wi-Fi networks
We unite local public Wi-Fi networks and bring it to an advertiser with the vast targeting choices, sufficient traffic volumes and convenient dashboard for campaign management
adtena.com
Market
Carrier Wi-Fi: State of the Market 2014 Wireless Broadband Alliance Industry Report
Deployments of Community Wi-Fi hotspots, in residential and business locations
Deployments of Carrier-Grade Wi-Fi hotspots by region to 2018
adtena.com
Market, Ukraine
adtena.com
Advertiser choose locations for his campaign from all the avaiable hotspots
Advertiser may use large variety of targeting choices:devices, uniqueness of the user, time and frequency
How it works
adtena.com
Advertiser has full control over advertising campaign
How it works
adtena.com
Business model
Advertising sales model: obtaining percentage of sold inventory up to 30%.
Accessible for:• public networks• advertised networks
Prices:CPM from $3 to $40 depend on targeting level
Subscription model: monthly fees from the Wi-Fi points owners
Accessible for:• private networks
Prices:Free – 0-300 views/month$7 – 300-1,000 views/month$12 – 1000-2,000 views/month$50 – <10,000 views/month$200 – <100,000 views/month
We have two business models depended on Wi-Fi networks needs
adtena.com
Competitive
adtena.com
Strategic plans
• Audience targeting and local retargeting system
• Expanding the list of supported networks and hardware types
• Market expansion into India, Europe and US
Roadmap
Stage
• $60k invested in April 2015 for product development
• Partners with major ISPs and Digital Agencies
• Open registration for advertisers
adtena.com
On road! Autumn 2015
5 Cities
10 Cities
10 Cities
UKRAINE
RUSSIA
Adtena Coverage
adtena.com
TeamOur team currently is a seven full-time working networks, programming, hardware and selling professionals.
Oleksandr Dzyuba, founder, CEOlinkedin.com/in/mecmaster
Alex Troush, founder, CTOlinkedin.com/in/troush
Vitaly Yakushin, CRO
AlexanderKozlyakov,
Software Architect
KonstantinPlyusnin,Back-end Developer
Oleg Makarov, Full-stack Developer
Maxim Bogoslov,
Network Engineer
adtena.com
SitandEat.info Additional Value module for HoReCa – provide restaurant menu constructor both for Wi-Fi login and for Internet portal pages
Additional value
Educational parental control for home users. Kids take limited Internet access only after successfully answering on questions from their educational program. Progress and courses can be controlled by parents
Big Data Analytics – there are a huge amount of information about Wi-Fi users stored in our databases
Smart City integration – Adtena platform can be used as control and inform system in Smart Cities
