Adsuwak-Proyecto Startup Weeknd Valencia 2014
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Transcript of Adsuwak-Proyecto Startup Weeknd Valencia 2014
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BANNERS
BANNERS
BANNERS
Nielsen
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BANNERS
BANNERS
BANNERS
Nielsen
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YOU MORE LIKELY TO SURVIVE A PLANE CRASH THAN CLICK A
BANNER AD
IN SUMMARY
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Johan Unger, co-founder of Sprinkle.
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Johan Unger, co-founder of Sprinkle.
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BLOG POST
COMPRAR IR A WEB
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MAGIC POSTS
COMPRAR IR A WEB
+ purchases
+ leads
+ bbdd
+ engagement
+ video views
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EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
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EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
COMPRAR IR A WEB
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EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
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EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR?Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
FINALIZAR LA COMPRA
Acabas de reservar el imac de Apple
Finaliza el pago
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COMPRAR IR A WEB
SELL PRODUCTStechnolgy, travel, clothes..
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COMPRAR IR A WEBDESCARGAR IR A WEB
DOWNLOAD CONTENTebooks, whitepapers, inphografics..
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COMPRAR IR A WEBINSTALAR IR A WEB
PURCHASE SUBSCRIPTIONS..saas services, plugins, etc
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COMPRAR IR A WEBRESERVAR IR A WEB
INSTALL APPS
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brands influencersagencies customers
VALUE CHAIN
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CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
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CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAKMATCHINGAdsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
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CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES INFLUENCERS
CAMPAIGN LAUNCH
OK, SHOW ME THE MONEY
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAKMATCHING
PARTICIPATEAdsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
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(visits, email,shares, video views)
influencersbrands agencies
BUSINESS MODEL
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positioning map
CTR (clickthrough rate)
Influencer commision
COMPETITORS
google 68% CPCamazon 50% CPCtwitter 0% CPC adsuwak 75% CPCzanox 58% CPCfacebook 0% CPCTradeDoubler 40% CPCPubliMedia 22% CPC
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influencer would use adsuwak
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KEY FACTORS
BRANDS & AGENCIES
Influencers database
expected conversion
expected ctr
competitive prices
monitoring tool
39%
26%
17%
12%
6%
ordered by importance
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impacts
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impacts
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