ADVANCED DIGITAL SIGNAGE SOLUTIONS (ADSS)

OPERATIONAL COMMUNICATIONS THROUGH DIGITAL SIGNAGE

About ADSSSet up by Francesca Woolls in 2013

Digital Signage service integrator in the rail industry

Most recent project as the Programme Manager of a £3.2m Network Rail project

14 years railway experience with Network Rail, Amec, Transport for London and Metronet

Developed Digital Signage in Network Rail (noise+) from a basic local request in 2011 to managing the delivery of over £1m of projects nationally

Francesca was a winner of a Network Rail award for ‘New Ideas’ whilst the Route IT Manager in Wales

Established solid relationships across the industry (Network Rail, ATOC - Association of Train Operating Companies, TOCs - Train Operating Companies and FOCs - Freight Operating Companies)

Trusted relationships with suppliers of Digital Signage including suppliers of software, hardware and AV installation services

NETWORK RAIL

PROJECT

DATE CLIENTON-GOING SINCE JULY 2013

OPERATIONAL LOCATIONSOperational HQs, Depots, Control Centres & ROCs

Internal Communications

Developed noise+ (Network Operations Information System) for Network Rail which provides front-line staff with communications which can be easily missed through outdated methods e.g. printed notices.

The solution is now being used in 125 locations with 270 information screens

Secured funding to replace the RTPPM System (Real-Time Public Performance Measurement) internally in Network Rail with noise+

Piloted noise+ with Southern Railways in Driver Depots

Piloted noise+ with South West Trains in Driver Depots

Spearheaded the communication tool to be installed into the new ROCs (Rail Operating Centres) currently being built across the UK. ROCs house both Network Rail and Train Operating Companies to run a more effective railway through an integrated approach e.g. Northern Rail, Network Rail and East Coast are based in the York ROC

Approached by Abellio to provide passengers at remote stations with passenger information e.g. timetables, engineering works and disruption notifications. This information can easily be updated from a central location e.g. the ROC

Installed into Network Rail’s training facility (Westwood) as part of the £1m refurbishment project. The solution is displayed in every bedroom through a digital data network (IPTV) similar to most modern hotel TV solutions

NETWORK RAIL

PROJECT

DATE CLIENTMARCH 2014

WESTWOOD TRAINING CENTRE

NETWORK RAIL / TRANSPORT FOR SCOTLAND

PROJECT

DATE CLIENTJULY 2014

COMMONWEALTH GAMES MOBILE UNITSEdinburgh Waverley & Glasgow Central

Commonwealth Games Mobile Units

Joint partnership project with Network Rail, Transport for Scotland and the Commonwealth Games Committee

Installed 14 mobile screens into Glasgow Central and Edinburgh Waverley stations to direct passengers during the Commonwealth Games

From original concept to full installation and operational within 10 weeks

Regarded as one of Transport for Scotland’s key investments with Network Rail in 2014

Easily transported to other locations around the Scotland Route via the rail network

Full training and support was provided

Commendations:

Lesley-Ann Cain – Programme Development Manager (Edinburgh): “the overwhelming feedback has been that they are really great and the staff love being in the 21st century with the screens instead of the dated A frame boards. Our Train Operating Customers speak very highly of them too!”

Jim Gillies: Programme Development Manager (Glasgow): Fran, thanks for all the effort you’ve put into this and for getting us the screens in time for the Commonwealth Games”

LATEST PROJECT

£3.2M programme of works to upgrade RTPPM and OIS

OIS - 275 stations with 475 screens

RTPPM - 186 Network Rail operational locations with 283 screens

To improve how Network Rail provide information to passengers and their employees, via a system with improved functionality to the systems in place

Support the introduction of more frequent and easily edited video content in addition to the ‘still’ content already on display

Fully supported and monitored 24/7 by Scala who are a reputable global company with rail experience across Europe

Provide passengers and employees with a redesigned RTPPM page which will display exactly how the industry is performing at any given time

Provide station staff with the ability to to update passengers more rapidly during incidents and disruption using a number of mobile devices e.g. iPhone, iPad, Android

Reduce support costs in comparison with the current solution provider

Replacement of damaged or out of warranty hardware

Provide the option to use Wi-Fi or 3G where we have problem ADSL connections

OIS and RTPPM Upgrade

OPPORTUNITIES

Latest figures from the ORR have determined that in 2013 – 2014 1.3bn rail passenger journeys were made across England, Scotland and Wales

There are 2,533 railway stations across the UK but only 275 stations have passenger information using OIS

This solution is more economical than CIS which provides train departure and arrival information via an old dot matrix / mainframe solution

To provide better passenger information during disruption is a key objective for TOCs after the revision of their codes of practice

Passenger information is a key aspect of rail franchise bids

Proven mobile solution designed using 3G and wi-fi readily available through established partnerships

Already approached by Abellio to enable them to improve their passenger communications in Northern Rail stations. Abellio operates public transport services across Europe, both bus and rail networks with Northern Rail managing 462 stations

Interest from Serco after seeing the mobile units in Edinburgh Waverley

As the solution is mobile, ADSS see the possibilities of installing the solution onto trains to provide local and real-time communications. This could include local advertising and train running information pinpointed through on-board GPS

Passenger Communications

CONTACT DETAILS