Antara Design Studios Corporate Overview

The Firm

• Incorporated on the 1st of April, 2012

• Key Focus – Marketing and Communication

services for Emerging Businesses

• ADS positions itself as the Launch engine that

designs transition of thoughts and ideas; from

concept to execution

The Vision

A Global Local Community

A community that works towards transforming

thoughts into reality; a community that thrives

on the imaginations of its members, contributing

towards launching every time a clear voice in its

customer ecosystem, which consists of the

makers, the users and the society at large.

The Mission

To work with our customers like a partner in every

sphere of marketing and communication.

Understand and engage with a customer’s thought

process and hence, creating brand messages that are

cohesive and impactful and generate value that

contributes towards creating a business success

story.

Services

“Create” (Creating ways and means)

• Marketing Strategies & Planning Assistance

• Brand Conceptualization & Development

• Marketing Communication Processes & Policies

Services

“Connect” (Connecting with the customer ecosystem)

• Business Communication Management

• Internal Communication

• Collateral development

• Website Consulting

• Social Media Communication

• Events and Campaigns Production

Services

“Community” (In harmony – The Bigger Picture)

• Corporate Social Responsibility

• Social Place – The Marketing & Communication forum

Services

“Communication Kit” (The Power Pack)

A kit developed keeping on mind the prime activities done by a business house to reach out to its target audience

• Market Study - to understand the latest in one’s field and tune up accordingly.

• Mailer Campaign – To connect with the intended audience.

• Social Media Management – To stay connected on desired social platforms.

Engagement Models

Project Management

• Suited for businesses that need marketing assistance, outside the usual marketing functionalities, within the organization.

• Under this model, we take up your requirement as a project and execute the same following a process and timeline scheduled

• For businesses where one does not have requirement for continuous marketing efforts. But instead, are more of seasonal in nature or are based on a particular requirement.

• Example: revamping of website, restructuring of your customer engagement process or running a campaign or re-branding.

Engagement Models

Launch Experience Management

• This model applies when you are contemplating running a

marketing drive to launch a new brand, re-launch an existing

brand, or launching in new location, a new product

• An end to end experience management which involves from

start at concept , then development, to a go-to-market plan

and its implementation.

Engagement Models

Outsourced Marketing

• This model is most suitable for businesses who do not wish

to run a marketing organization within their system.

• A situation where it is the management that directly handles

marketing and cannot contribute as much as they need to

• ADS runs marketing program for its clients in a systematic,

effective manner while taking care of continuity and ad-hoc

needs.

Our Works so far

(1) Re-branding & Launch A Robotics and Automation Company wanted to recreate its branding and create an all new image. ADS took up this assignment and worked closely with the client to understand their need and vision. We worked towards a rebranding exercise which started from designing its new brand and communicating the same to its organization.

• The challenge was to create a brand that signified technology and robotics, that would be young and forward looking and at the same time one that is mature.

• Coordinating till the complete handover including printing works

• Assistance in holding a meet for the organization formally launch the new brand

(2) New Service Launch This was a project taken up for an IT Services Group of Companies. The company so far had been in the B2B industry and now wanted to launch a service that catered to retail consumers. ADS started with consulting on the online presence creation and then moved to direct and offline presence consulting. In the span of the project we were involved in

• Understanding objectives

• Defining the products

• Defining its consumers

• Modes of promotion

• Identifying and Negotiating with vendors

• Communication Processes

• Training Consultation

Contact us for reference and further details

Our Works so far

(4) Website Analysis and

Re-creation An emerging company in the IT storage

space felt the need to redo its web site

with the objective to change and

upgrade its image to a more

professional one that appeals to

customers who are looking for high

quality consultancy service in that

space. ADS studied and analyzed the

needs and gaps to fill and suggested the

ways to fill those gaps from a website’s

perspective.

(3) Marketing Consulting

ADS is engaged with the client as an

outsourced marketing support;

taking care of its marketing and

communication activities including:

Collateral Development

Website management

Social Media Management

Internal communication

Our Works so far

(4) Event Production

A repeat business for us! And we were

very excited to manage the client’s first

corporate event. ADS started with

identifying the venue of the event,

managing invitations, design and printing

works at the venue.

(5) Communication Consulting An upcoming Corporate Medical

Services provider engaged with ADS

for communication consultancy. We

assisted the firm it terms of creating

its brand, marketing collaterals and

services brochures. We consult the

client on an ongoing basis for

framing the message and presenting

the same in a manner that best suits

the objectives.

Management

Antara started her career in the banking industry in sales and then moved to marketing and customer relations in the Information Technology Sector. From Guwahati to Bangalore, her travel has been quite exciting. For Antara her exposure to and knowledge in varied fields of sales and marketing has been an advantage as she creates marketing solutions that strike a balance with sales.

Antara is a passionate marketer and really gets thrilled every time there is a need to plan a process to market. And it is this passion that encouraged her to create Antara Design Studios, which intends to enable any business’s marketing and communication process; from concept to launch

Antara is a graduate in Commerce from Pune University and a Post Graduate in Management from Gauhati University. Antara takes deep interest in the fields of Art and craft and wishes to set up an experience gallery in this field

Advisory

Sanjay Prasad – Chief Mentor - is a Serial Entrepreneur with 23+ rich years of experience and four successful ventures from inception to successful acquisition to his credit. He brings to Antara Design Studios 23+ rich years of experience in sales, marketing management and technical leadership. He also brings the entrepreneurial spirit that drives his desire is to build an idea from its inception, help nurture and grow it, to a size that would have impact in the space that it was created to be in. He has Cross-functional process and operations experience and a track record in developing and monetizing new businesses. As a Senior Management Team member in various firms he has the ability to successfully build an idea from its inception till it emerged and exceled in the space that it was created in.

These are the qualities Antara Design Studios was drawn to and hopes to have many learning from in its journey of growth.

Sanjay is the CEO of MindSphere Consulting Pvt. Ltd., which is a professional mentoring company for startups and young entrepreneurs.

Get & Keep in Touch Antara Design Studios (Registered Office) 305, Washleigh Manor Rustam Bagh Road Bangalore – 560017 Phone - +91 78299 15140 +91 78295 55712 +91 78296 66712

ask@antaradesignstudios.com

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