Ads and Sponsored Stories Guide as of Sept 102013

7/30/2019 Ads and Sponsored Stories Guide as of Sept 102013

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Ads and Sponsored Stories GuideEffective September 10, 2013


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Updates to the guide as of September 10, 20

Recommended creative for each ad unit Highlighted the recommended image size and text length for each

will work best across placements (top right corner of each slide)

The detailed specs for each placement are included under each scre

More precise truncation rules

For each placement, the number of characters that will safely showtruncation are listed

Premium ads consolidated in one section We consolidated all details for premium ad placements and format

separate section at the end of the guide


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Products: Ads and sponsored storie


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Voice of friend

Sponsored stoVoice of business

Ads


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Ads are paid messages from businesseswritten in their voice. They can include

social information about friends.


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Ads overview

1.

Page post text ad2. Page post photo ad3. Page post video ad4. Page post link ad5. Offer ad

6.

Event ad7. Page like ad8. Mobile app install ad9. App ad10. Domain ad


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Sponsored stories are messages fromfriends about ways theyve engaged wibusiness. Businesses can pay to promo

these stories so theres a better chancepeople see them.


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Sponsored stories overview

1.

Page like sponsored story2. Page post like sponsored

story

3. Page post commentsponsored story

4. Page post share sponsoredstory

5.

Event sponsored story8. Check-in sponsored st9. Game played sponsor10. App shared sponsored11. Open graph sponsore12. Domain sponsored sto


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Placements Mobile News Feed

Desktop News Feed Right column


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Placements

Desktop News Feedobile News Feed Right column of Facebook


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Summary of products by individual placem

Mobile NewsFeed

Desktop NewsFeed

Right column ofFacebook

Page post ads X X X

Page like ads X X X

Mobile app install ads X

App ads X

Domain ads X

Sponsored stories X X X


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Summary of how to buy

Bundles of placementsyou can buy Placements included Why this option? Ho

All Facebook Mobile News Feed

Desktop News Feed Right column of Facebook

Your ad will show where it will get the most clicks and actions for your

budget.

Ad

DS

News Feed Mobile News Feed Desktop News Feed The most engaging placement on Facebook. AdAP

Mobile News Feed Mobile News Feed The most engaging placement on customers most personal device. AdAP

Desktop News Feed Desktop News Feed The most engaging placement on customers biggest screen.. AdAP

Right column ofFacebook Right column of Facebook Deliver your message with additional frequency throughout Facebookto get more clicks and actions. AdAP

* Changes to the Ads Create tool to enable selection of specific placements will begin rolling out in the weeks following the September 10 laformats. The ability to select right column only will begin rolling out in Power Editor and API on September 10 but wont launch to all advelater.

1.Ads Create tool self-serve ad creation form, which can be accessed at http://www.facebook.com/ads/create2.Power Editor self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/pow3.API access via Facebooks Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) u4.Promoted button on the Page way to buy a Page post ad directly from the Page composer or next to the post itself, by clicking on the P


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Ads: Voice of busineCreative details


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Text: 500 characters, remainder truncated Text: 500 characters, remainder truncated Text: 90 characters, remainder truncated

Page post text ad

Best use cases Generating brand awareness for current a Getting people to engage with your Page o

Desktop News Feed Mobile News Feed Right column

Re


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Text: 500 characters, remainder truncated

Image aspect ratio: Up to 1:1 at tallest(depending on specs of uploaded image)

Image specs in ad: Up to 400x400 px(will scale to fit longest edge at 400px)

Image specs if multi-photo story:

2 or 4 photos: 196x196 px each photo 3 or 5-9 photos: 129x129 px each photo Album created stories: 3 photos at 129x129

px; one photo at 398x264 px

Text: 110 characters, remainder truncated(cut off at ~3 lines if unusual spacing)

Image aspect ratio: Up to 1:1 at tallest

(depending on specs of uploaded image)

Image specs in ad: Up to 618x618 px

(will scale to fit longest edge at 618 px)

Image aspect ratio if multi-photo: 1:1 (wecrop to make it 1:1 regardless of size)


Image aspect ratio: Up to 1:1 at tallest(depending on specs of uploaded image)


Page post photo ad


Re T I Iesktop News Feed Mobile News Feed Right column


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Thumbnail aspect ratio: Up to 1:1 attallest (depending on specs of uploaded

image)


(will scale to fit longest edge at 400px)

Max video size, length: 1 GB, 20 min

Text: 110 characters, remainder truncated(cut off at ~2.5 lines if unusual spacing)

Thumbnail image aspect ratio: Up to 1:1 at

tallest (depending on specs of uploadedimage)




Thumbnail Image aspect ratio: Up to 1:1 attallest (depending on specs of uploaded

image)


(will scale to fit longest edge at 128px)


Page post video ad

Best use cases Generating brand awareness and post eng Getting efficient video plays


Re T I I


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Text: 500 characters, remainder truncatedLink title, domain and description:

Title: 1-2 lines (depending on length) Domain link: 1 line Description: 2-3 lines (depending on

title length)

Image aspect ratio: 1.91:1

Image specs in ad: 400x209 px

If the uploaded image is smaller than400x209 px, then it will render as 154x154or 90x90 px (the largest available size)

Links to external video (e.g., YouTube):

Image is limited to 90x90 px design


Link title, domain and description:

Title: 1-2 lines (depending on length) Domain link: 1 line Description: Up to 1 line (depending on

title length)



If the uploaded image is smaller than560x292 px, then it will render as 100x100

px

Links to external video (e.g., YouTube):Image is limited to 100x100 px design

Text: 90 characters, remainder truncatedLink title: 25 characters

Domain link: 1 line



Page post link ad

Best use cases Getting website conversions including onl

Desktop News Feed Mobile News Feed Right columnRe T L I I


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Offer details:

Title: 1-2 lines (depending on length) Expiration date: Up to 1 line

(depending on title length)


Image specs in ad: 400x209px


Offer details:

Title: 1-2 lines (depending on length) Expiration date: Up to 1 line (depending

on title length)



If the uploaded image is too small, then itwill render as 100x100 px


Offer title: 25 characters

Page name: 1 line



Offer ad

Best use cases Getting current and prospective customer


Re T O I I


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Event details (pulled from event):

Title: 1-2 lines (depending on length) Address: Up to 1 line (depending on

title length)

Date and time: 1 lineImage aspect ratio: 8:3


If the uploaded image is smaller than400x150 px or no image is uploaded, thenthe ad will render without an image



Title: 1-2 lines (depending on length) Address: 1-2 lines (depending on title

length and social context)



If the uploaded image is smaller than400px wide or no image is uploaded, then

the ad will render with a map showinglocation of event



Title: 25 characters Page name: 1 line, if applicable Date and time: 1 line, under imageImage aspect ratio: 1.39:1


Event ad

Best use cases Getting people to join and attend your eve


Re T E I I


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Page like ad

Text: 500 characters, remainder truncatedPage details (pulled from Page):

Page category: Up to 1 line (dependingon length of Page name)

Image aspect ratio: 8:3


If the image is smaller than 400x150 px,then the ad will render with a smaller

100x72px image


Page details (pulled from Page):

Page category: Up to 1 line (dependingon length of Page name)



If the image is smaller than 560x210 px,

then the ad will render with a smaller200x144px image

Text: 90 characters, remainder truncatedCustom title: 25 characters, if applicable

Page name: 1 line




Re T I I

Best use cases Getting people to like your Page


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Mobile app install ad

Best use cases Getting app installs

Title: App name


App details:

Star ratings: Appear if you have at least250 ratings in the App Center

Social context: Will appear if yourfriends play/use the game/app and ifyou have Facebook login enabled



If no image is uploaded or image is too

small, an image is pulled directly from theapp center (600x113 px)

Mobile News Feed

Re T I I


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Title: App name (25 characters)




App ad

Best use cases Getting app installs and engagement

Right column

Re T I I


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Title: 25 characters


Domain link : 1 line



Domain ad


Right column

Re T I I


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Desktop News FeedText: Friend name, Page name, Pagecategory

Image: Thumbnail of Page profile

picture, cover photo pulled from thePage and cropped to the center

If available: Facepile of other friendswho have previously liked the Page

Page like stories published in the last 14

days appear like this when sponsored:

Text: Page name, Friend name, Pagedescription

Description: Up to 2 lines of text from the

Page, if available

Image: Cover photo pulled from the Page

and cropped to the center

Page like stories older than 14 days willappear like this when sponsored:

Page like sponsored story

Mobile News FeedText: Friends name, Page name, Pagecategory

Image: 560x204 px cover photo pulled

from the Page

Page like stories published in the last 14

days appear like this when sponsored:

Text: Page namcategory pulled

Description: Up

available, rema

Image: Cover p

(same 8:3 aspec

Page like storieappear like this



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Page like sponsored story (continued)

Right columnText: Friends name and Page name

Image: Friends profile picture and Pagesprofile picture



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Desktop News Feed Mobile News Feed Right column Text of the post is wrapped as a 'sub-

story' of a story about the friends like

All of the various dimensions of theoriginal post are slightly shrunk

For photo posts: there's a similar grid

with different sizes depending on howmany photos there are.

Large size: 358 px 237px

Middle: 176 x 176 px

Small: 117 x 117 px

Friends name, details of the post

Specs dependent on type of post (seePage post ad slides for the specs)

Text: 90 characters



Page post like sponsored story



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Desktop News Feed Mobile News Feed Right columnText: wrapped as a 'sub-story' of a storyabout the friends comment

All of the various dimensions of the

original post are slightly shrink

For photo posts: there's a similar grid

with different sizes depending on howmany photos there are.

Large size: 358 px 237px

Middle: 176 x 176 px

Small: 117 x 117 px

Friends name, details of the post Specs dependent on type of post (see

Page post ad slides for the specs)

Text: 90 characters



Page post comment sponsored story



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Desktop News Feed Mobile News Feed Right columnText: wrapped as a 'sub-story' of a storyabout what the friend says about thepost

All of the various dimensions of theoriginal post are slightly shrink

Text: Friends name, what the friend saysabout the post

Specs dependent on type of post (see

Page post ad slides for the specs)

Text: 90 characters

Friends name, what the friend says aboutthe post


Page post share sponsored story



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Desktop News Feed Mobile News Feed Right columnEvent details (pulled from event):

Title: 1-2 lines (depending on length)

Address: Up to 1 line (depending ontitle length)



If the uploaded image is smaller than

400x150 px or no image is uploaded, thenthe ad will render without an image


Title: 1-2 lines (depending on length)

Address: 1-2 lines (depending on titlelength and social context)



If the uploaded image is smaller than

400px wide or no image is uploaded, thenthe ad will render with a map showinglocation of event

Text: Name of the friend going to theevent, Page name, event title, date, time,location (pulled from event)

Image: Friends profile photo

Event sponsored story

Best use cases Getting people to join and attend your eve


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Desktop News Feed Mobile News Feed Right columnText: 500 characters, remainder truncated

Thumbnail of Pages profile photo, Likebutton, friends check-in, location added

at end

Text: Up to 6.5 lines in mobile feed,remainder truncated. Usually is around205 275 characters


at end

Text: 90 characters


at end

Check-in sponsored story

Best use cases Getting people to visit your store and make


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Desktop News Feed Mobile News Feed Right columnText: Friends name, 90 characters

Image: Thumbnail of friends profilepicture

Option to play the game from thesponsored story

Text: Friends name


Text: Friends name, 90 characters


Option to play the game from thesponsored story

Game played sponsored story

Best use cases Getting people to play your game


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Desktop News Feed Mobile News Feed Right columnText: Friends name, what the friend saidabout the app, title of app, description ofthe app

Image specs: 90x90 px

Text: Friends name, what they said aboutthe app, title of the app


Text: Friends name, what they said aboutthe app (up to 90 characters)

Image: Thumbnail of friends picture and

the image for the app

App shared sponsored story

Recipe Generator!

Best use cases Getting app installs and engagement

h d


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Desktop News Feed Mobile News Feed Right columnCharacter limits and image sizescompletely dependent on story type

Character limits and image sizescompletely dependent on story type

Character limits and image sizescompletely dependent on story type

Open graph sponsored story

Best use cases Getting installs and usage of your Open Gr

i d


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Desktop News Feed Mobile News Feed Right columnText: 500 characters, remaindertruncated. Link attachment is shown

Text format: 1-2 lines for the title

(depending on length)

Domain link: 1 line

Body text: 2-3 lines (depending on titlelength)

Image specs: 154x154px if the offsite

destination has an image larger than154x154px; 90x90px otherwise

Text: Up to 6.5 lines in mobile feed,remainder truncated. Usually is around205 275 characters.

Link title: 2 lines

Domain link: 1 line

Description: 1 line. If no source, we displaydescription.



Image: 75x75 px

Domain sponsored story



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Premium ads Homepage Logout page

Homepage Placement


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Homepage Placement

Desktop News Feed

Right column onhomepage

Mobile News Feed

Homepage Premium units on right colum


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Homepage Premium units on right colum

Page post text ad Page post photo ad168x128 px

Page post video ad185x194 px

P

Offers75x75 px

Event ad75x75 px

App ad110x80 px

Logout page Placement


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Logout page Placement

Logout page Premium units


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Page post video adText: 90 characters, remainder truncated

Video:

Suggested resolution is 1920x1080p

Minimum resolution is 1280x720p Suggested format is MP4 16:9 ideal aspect ratio 3 minute maximum, 30-60 seconds

recommended

Logout page Premium unitsPage post link adText: 90 characters, remainder truncated

Image:

851x315 px

300 dpi resolution Image uploaded from the Page to a

public album

Summary of how to buy premium ads


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Summary of how to buy premium ads

Bundles of placementsyou can buy Placements included Why this option? Ho

Homepage Right column of homepage

Desktop News Feed Mobile News Feed

The best way to reach your audience from the most visited page on

Facebook. IO,

News Feed Mobile News Feed Desktop News Feed The most engaging placement on Facebook. IO,

Mobile News Feed Mobile News Feed The most engaging placement on customers most personal device. IO, Desktop News Feed Desktop News Feed The most engaging placement on customers biggest screen.. IO, Right column ofhomepage Right column of homepage

Single share of voice for the right column of the most visited page on

Facebook.

IO,

Logout page Logout page The largest creative format to drive either video views or directresponse traffic.

IO

1. IO buying via an insertion order through a Facebook representative. This is the only way to have a guaranteed number of impressions.2.Power Editor self-serve tool for advanced advertisers. It can be downloaded by anyone at https://www.facebook.com/ads/manage/pow3.API access via Facebooks Application Programming Interface directly, or via tools built by our Preferred Marketing Developers (PMDs) u

Ads and Sponsored Stories Guide as of Sept 102013

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