Adrime Advanced Rich Media 2009. Adrime | About Since 2001 Link between creation and presentation...

AdrimeAdvanced Rich Media

2009

Adrime | About

Since 2001• Link between creation and presentation• Assistance for all parties involved

– Creative agencies– Media agencies– Publishers / websites– Traffic

• Knowledge of publishers/websites• Extensive research

2009 Adrime – Advanced Rich Media Technology

• Adrime ScreenAd technology makes it possible to position advertisements easily and flexibly on any website.

Adrime | ScreenAd technology


• Ad position burn-out effect

• Ad format burn-out effect

Adrime | Why Rich Media


Eyetracking Heatmap

Source: Poynterextra.org. Eyetracking research of the Poynter Institute, Estlow Center and Eyetools

Publish any kind of ad format…

…on many websites…

..through any ad management system…

…and record all kinds of statistics

Adrime | Why Rich Media Technology


• Use transparencyNo popup!

Examples | Overlay


demo ©MediaMonks

• Interactive

Examples | Overlay with Interaction


demo

• FloorAd including video

• Live data

Examples | FloorAd


demo ©Men in Green

• FloorAd including Video

• Branding Only

Examples | FloorAd


demo ©Volvo / Rhinocreations

• Single file expandable allows a smooth expand animation

Examples | Expandable


demo ©Bluemango

• Takes only 5 minutes to create

• High impact!• Average 5% clicks

to Fullscreen

Examples | Fullscreen Expandable Video


demo

• Leaderboard + Skyscraper +Layer

Examples | Roadblock / Combination ad


demo ©NRG3

• Leaderboard +Skyscraper +Layer

• Not intrusive, High impact

Examples | Roadblock / Combination ad


demo ©Red Urban

• Covers the content only a few seconds

Examples | Fixed + Layer


demo ©Achtung

• Uses a live web page screenshot

Examples | Homepage Takeover


demo ©MediaMonks

• Change the wallpaper / background of a web page

Examples | Wallpaper


demo ©MediaMonks

• Support for MSN Live Messenger– Expandable– MSN Today

Examples | MSN Live Messenger Expandable


• Post the ad or other content to iGoogle, Facebook, etc…

Examples | Widgets


• Knows where the mouse is, even outside the ad

• Small ad space, full browser interactivity

Examples | Environment Ad


demo ©Adrime

• Fullscreen overlay• Blends through the

screen• Ends with a video• Advanced

positioning

Examples | Total Look with Wallpaper


demo ©Publikompass

• Stream Live video to your advertisements

Features | Live Streaming video


• Retarget all impressions within one or more campaigns

- On all networks- Through all

admanagement systems

- Using multiple ad-sizes / groups

• Don’t waste your impressions anymore

- Less waste- Follow behavior- Combine objectives

(branding, sales etc.)

Features | Sequential advertising


No click

Click (No) Click

Branding 1 Branding 2

Sales

Site visit?

Statistics | Advanced Reporting

Tracking of…• Impressions and Clicks• Expands, Video duration, Fullscreen clicks• Custom events like “game_win”• Click location heat maps• Event timers


• Click heatmaps• People actually click

on the call to action

Statistics | Where do people click?


• At what point in your animation do people click most often?

Statistics | When do people click?


Adrime | Contacts

The NetherlandsKeizersgracht 2561016 EV Amsterdam

ItalyVia Olmetto 2120123 Milano

[email protected]


Adrime Advanced Rich Media 2009. Adrime | About Since 2001 Link between creation and presentation...

Documents

Transcript of Adrime Advanced Rich Media 2009. Adrime | About Since 2001 Link between creation and presentation...