ONLINE & DIRECT MARKETING GO WELL TOGETHER

Adrian Alexandrescu

1. DATA COLLECTING

- Dishonest answers when offering an incentive

- Lack of interest to fill-in large questionnaires without an incentive

SOLUTION: ASK RELEVANT QUESTIONS

AND OBTAIN THE REQUIRED DATA THE OLD SCHOOL WAY

(E.G. PROFESSION->INCOME)

2. DELIVERING PRODUCT INFORMATION

•Typical solutions: promoters, hangers, leaflets, etc

•Problems: lack of time/ interest from consumers, budget

Did  you  know  that  onions  jam  &  grilled  cheese  is  an  excellent  “delicatesse”?Neither  did  other  poten=al  buyers...

Have you heard of onions jam?

You  are  at  the  shelf,  browsing  through  hundreds  of  products.  When  suddenly  you  see  something  new,  unfamiliar…  it  seems  interes=ng,  but  what  is  it?  What  does  it  do?  What  does  it  taste  like?  If  you  had  the  answers  to  those  ques=ons  maybe  you’d  buy  &  try  it.  

Let’s say…

1. G!"# $%&'(%)*+!

2. S,&* $%&',)-+!

3. R+&-!

A*- *). /)0 1*). !

It’s  not  just  one  or  two  products.  There  are  tens…

Diversity!

3. NOT ALL CONSUMER PROMOTIONS HAVE TO BE

IDENTICAL

DOES IT COSTAS MUCH AS YOU THINK?

GUESS THE PRICE, GET THE PRIZE!

Tell the correct price and you can win 100 RON daily*if youʼre a fan of our page on Facebook and you win, your prize doubles (correct implementation of Facebookʼs contest regulations)

Everyday a new product is displayed

SIDE EFFECTSHundreds of people went to the store each day to see the real price, in order to make an exact bet.

And in the process they probably did some shopping too J

Q&A

adrian.alexandrescu@interactions.ro

MULTUMESC!