Adrian A. Loza Designer Samples

You can design and create, and build the most wonderful

place in the world. But it takes people to make the dream

a reality.

Walt Disney

pg| 2

LANDING PAGE

PROJECTS

MY PROJECTS

PROJECTS

LISTED PROJECTS

ABOUT

FUNDING

VOLUNTEERSKNOWLEDGEBASE

COMMUNITY

MAKERSPACES

NEW PROJECT

INFORMATION

SETTINGS

PROFILE SET

CALENDAR EVENTS MAP

MAKERSPACES

UPLOAD PHOTO/SETTINGS

MEDIA KIT DOWNLOAD

PROGRESS PAGE

CONFIRMATION PAGE

SETTINGS

SHARE

FUNDING

SOCIAL MEDIA

CONTACT US

FORM PAGE

VOLUNTEER LISTINGS

LOGIN/SPLASH SCREEN

PROFILE FEED

PROJECTS

HELP/FORGOT PASSWORD

VIDEOS/FILTERS

_ PROJECT

BRILLIANT LABS /// Web Design _ Redesign

pg| 20objective _ quarterly catalog themeproject _ ecolutionsLots to Learnpg| 20 selected projects _ Ad r i a n A . Loz a

_ BUT I’VE LEARNED

Interact with your audiencein unchartered territory.

1-15

Design Observerpg| 14 pg| 14selected projects _ Ad r i a n A . Loz a objective _ descriptionproject _ name

_ PROJECT

LIGHTGUARDS /// Branding _ Identity

2-15


A great story should

compliment a great product.

This sets a standard.

Design Observerpg| 6 pg| 6selected projects _ ad r i a n a . l oz a objective _ launch a storyproject _ lightguards

09 6 . 7 41 0 00

L I G H TG U A R D S

L I G H T

G U A R D S

LIGHTGUARDS

7 86 45 4 4 6

Preserve and Protect.™


_ PROJECT

MOKSA YOGA STUDIO /// Branding _ Packaging & Identity Design

pg| 10objective _ branding campaignproject _ moksa yoga studio

.

Design Observerpg| 10 selected projects _ ad r i a n a . l oz a

3-15


Unity brings ideas together,

in design and experience.

M O K S A M O K S A

MOKSA MOKSA MOKSA MOKSA

M O K S A M O K S A M O K S A M O K S A

M O K S A M O K S A M O K S A M O K S A

MOKSA STYLE GUIDE neutral palette

If solid colors will be needed, without the primary color palette, two optionsare available in black and in white.

Selection should be made based on background color and visability perime-ters.(Ex. Black colored logo should be chosen if being placed on a light coloredbackground and vice versa.)

The logo should apear exactly as shown to the left.

The following qualities must remain intact:

• logo proportion• solid color coloring• typography• composition

The only exception in modification is ommiting the typography underneath the logo only under the following circum-stances:

• The logo will be used as a display and some indication of Identity Name willbe used elswhere in the product (ex; using Moksa type alongside the logo noticeableon its placement.

Under No Circusmtances can the following occur:

• substitution or addition to logo typograpghy• re-coloring of solid colors other than those shown to the left• alteration to proportional element sizes to the logo

Neutral Color Palette

Light Logo Dark Logo

Solid colored logs are to be used with only the four folowwing colors:• P 7261 U• P 7404 U• P 7541 U• P 424 URefer to page # for the color palette.

M O K S A

M

M K S A

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pg| 12objective _ branding campaignproject _ moksa yoga studioDesign Observerpg| 12 selected projects _ ad r i a n a . l oz a

_ PROJECT

BACKLINCO /// Seo Meta Links Web Design _ Redesign



SEO navigates the browser with scripts as stepping stones.

4 -15

BACKLINCO

TERMS OF SERVICE

CONTACT

PRIVACY POLICY

TWITTER

LINKED IN

FACEBOOK

BACKLINCO © 2015 by Backlinko, LLC INFORMATION FOLLOW ME

How Backlinko Can Help You Grow Your Business

About Brian Dean | BACKLINCO Founder

I’m a big believer that today’s online marketers MUST master the art of link building, user experience and content promotion.Brian Dean Interview

Backlinko founder Brian Dean interviewed at a content marketing conference.

But with the massive amounts of information out there, how can you find practical techniques you can use to generate you more search engine traffic to your site?

That’s where Backlinko comes in.

Backlinko has grown into one of the most popular SEO sites on the web for one simple reason:

Everything I publish is super actionable and designed to help you get more traffic, leads and customers.

VIEW VIDEOSYOUTUBE CHANNEL

ABOUT CONTACTPROVEN SEO TIPSBLOG PRODUCTS

Ready to take your SEO to the next level? Then you’ve come to the right place.

Here’s the deal:• If you’re not getting the traffic you want…• If you get your butt kicked every time Google launches an update…• If you’re confused by all the conflicting SEO information out there…

Then I’ll help you get where you want to be.So if you already know the basics of SEO — and want to take your SEO to the next level — then you’re in the right place.

ABOUTBRIAN DEAN &BACKLINCO

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Want More Tra�ic? Sign Up For Free Updates(And get SEO case studies, videos and insider tips not found on the blog)

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Backlinko was founded by Brian Dean, an internationally-recognized entrepreneur and SEO expert.

Brian specializes in providing marketing professionals and entrepreneurs practical strategies they can use to get more search engine traffic.

Since February of 2010 Brian has built a growing internet marketing company while traveling in countries like Thailand, Japan, Spain, and Turkey. He currently lives in Berlin, Germany.

Don’t hesitate to contact Brian using his contact page or on Twitter:

ABOUTGRAKCUSUPPLEMENTS CONTACTPROVEN SEO TIPSBLOG PRODUCTS

The 1-2 Punch to Get Started

Resources With Proven Results

TERMS OF SERVICE

CONTACT

PRIVACY POLICY

TWITTER

LINKED IN

FACEBOOK

BACKLINCO © 2015 by Backlinko, LLC INFORMATION FOLLOW ME

"Brian is the only guy I trust for SEO. He's literally the best in the world.”

- Noah Kagan, OkDork

“ When it comes to link building, Brian Dean is the best in the business. ” - Neil Patel, Quicksprout

CONTINUE CONTINUE CONTINUE

A Data-Driven Guide to Creating Viral Content + Infographic

SEO Strategy Case Study: 963% More Organic Tra�ic+ Free Checklist Steps

Want More Tra�ic That Actually Converts? Follow These 4 Steps…

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WHERE MARKETERS TURN FORHIGHER RANKINGS & MORE TRAFFIC.

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Google’s 200 Ranking Factors: The Complete List

How I Increased My Search Tra�ic by 110% in 14 Days

SEO Strategy Case Study: From #6 to #1 In One Week

On-Page SEO: Anatomy of a Perfectly Optimized Page

How to Get Backlinks With Guestographics

How I Ranked My Site #5 For The Keyword "Backlinks"

Keyword Research: The Definitive Guide

POPULAR ARTICLESYOUTUBE CHANNEL

O� Page SEO Case Study

WHAT THEY’RE SAYING

Lots to Learnpg| 14 pg| 14selected projects _ Ad r i a n A . Loz a objective _ descriptionproject _ name

_ PROJECT

FONT BUREAU /// Editorial _ Catalog

pg| 13objective _ quarterly catalog themeproject _ font bureau catalogDesign Observerpg| 13 selected projects _ ad r i a n a . l oz a


Understand the engineering

behind the design and then

plan.

5-11

• 5 •

S U G G E S T E D U S E S

Magazine

Corporate

Book

Inspired by Font Bureau’s rapid success with the 1990 Bodega Sans, Greg

years later. It duplicates the same weights and styles as the original in an alternative

ingeniously related Art Deco textures.

FB 1992

6 86

10

14

24

8

12

18

30


E S T.

1989

_ PROJECT

NUMBER CRUNCHER /// Interactive Design _ Redesign



Software design arms asaleforce with a metric boost.

6-15

numbercruncher TM

_ PROJECT

PRECISION /// Editorial Design _ Newsletter


Make it 1. informative, 2.

interesting and 3.

exciting. Build suspense.

pg| 15objective _ biyearly employee publicationproject _ precise newsletterDesign Observerpg| 15

7-15

selected projects _ Ad r i a n A . Loz a

pg| 16objective _ biyearly employee publicationproject _ precise newsletterDesign Observerpg| 16 selected projects _ Ad r i a n A . Loz a

P R E C I S I O N T I M E N E W S

BASIC

SERVICES OFFERED

‹Watch Battery Testing

‹Watch Battery Replacement

‹Underwater Simulation

‹Testing for Water Resistance

‹Watch Gasket Revplacement

‹Crystal Replacement

‹Watch Band Sizing

‹Watch Band Replacement

‹Ultrasonic Watch Case &

‹Band Cleaning

‹Springbar & Cotterpin

Replacement

WATCH REPAIRS

‹High End Watch Handiling

‹Stem and Crown Replacement

‹Handle and Dial Aligning

‹Movement Replacement

‹Specialty Part Orders

For questions about your

watch repair please contact the

location where you dropped

off your watch. If your watch

has been sent to our watch

service center you may contact

them directly.

Watch Service Center

9466 South 670 West

Sandy, UT 84070

1-800-463-6816

[email protected]

Customer Service

1-888-994-1010

[email protected]

Unlimited Batteries

Unlimited Gaskets

Unlimited Water Pressure Test

Unlimited Watch & Case Band Cleanings

$2699

$1999

Basic Plan Services PLUS:

Warranty Repairs

Watchband Sizings

*Only Available on New Watches

OURSERVICES

PACKAGED PLANS

We love our relationship to be everlasting with our watch buyers. What more perfect way to keep that bond strong and assured with “Quality Assurance Packages” for a period of 5 years? Let us make sure that your watches shine with brilliance every time it catches an angled glare. You’ll be grinning with all that attention.

PREMIUM

O C T O B E R / N O V E M B E R I S S U E | 3

Precision time has an extensive selection of unique watches that summarize the history of our name. Many consumers know this time and time again from our vast selection waiting to be bought. But what happens behind the design of each piece? We take creative steps in making the final product and continually surprise all with our ending spectacular masterpieces. We show you our intimate process in creativity, innovation, and drive in this watch making business.

1 | Audience

Every watch reaches out to a particular

customer. The bond between the

wearer and the message the watch

gives to others is individually defined.

However, Precision Time asks

customers personally what they look

for in a watch. This includes what

features are essential and what should

be expected when it comes to making

a purchase. From children who look

to have watches that flash time with

a push of a button to the business

professional who is meeting a deadline

and has only seconds to glance at their

wrist to even the diver who must not

lose themselves to time flying by, we

think of the multiple settings a watch

may serve its maximum purpose. A

watch molds itself to entertain the

primary viewer. If it does this, we have

done our job successfully.

4 | Sketches

Words are now translated to a visual.

This step for us is crucial. We go

through endless amounts of sketches,

many of which are a play of the last.

But every small change done makes the

greatest difference. From placement,

to color, to finish, sketches give us an

environment to solidify anything and

everything before it’s too late.

5 | Models

Our past creations serve as our newer

creations templates. We usually arrange

three past examples, two of which

are similar to the current design and

one that is completely opposite, and

compare and contrast the items. If

we see that our current design leans

toward being to similar or too different

we make more changes. We try

producing hybrids on rare occasions,

but sometimes they just are the perfect

fit for the job. The models serve to

enhance, not overshadow new models.

6 | Prototypes

The prototype reveals all. Any flaw

evident is seen automatically by our

trained technicians. Though design

is crucial in visual appeal, it affects

the mechanics of the device. If we see

that either the gears and mechanics

of the piece don’t fit or the design

of the watch doesn’t match for what

the engineering requires, we will try

to salvage the design and modify the

mechanics. This decision operates on a

case by case basis. Sometimes we find

solutions that just weren’t expected

providing beautiful results.

7 | Final Product

The masterpiece is complete. Precision

Time watchmakers always find it

fulfilling to gaze at the piece while

the mind shuffles and traces the steps

taken to create it. Though the journey

has ended in adding or subtracting

components, we believe that the

buyer commences a new journey of

interaction. And we commence with

a new creative specimen once more.

Just as strong and dedicated, time and

time again.

2 | Inspiration

As refined as our pieces are and copied

time after time, we strive to bring

something new to the table. Always.

Inspiration comes to us every time

we meet a new customer. Everyone

has a story. And everyone has an

interpretation of that story. We make

watches that attempt to summarize

groups of coherent ideas into a visual,

tangible product. Inspiration couldn’t

find a greater treasure than the

humanistic approach towards creativity.

We ask. They share. We do. They love.

3 | Concept

Concepts follow inspiration. Our

main goal is to be innovative, but

we must make watches that appeal

to a broad audience. After gathering

all our research, the concept is

established. Usually the names we title

these projects are generic, as if they

were expressing a person; energetic,

romantic, lovely, dainty, classic,

structured, etc.

PRECISEDESIGN

P R E C I S I O N T I M E N E W S

APERATURE | Small opening in the dial that displays

certain information such as date, day, month or moon phase.

APPLIQUE | Numerals or symbols cut out and stuck to

the dial.

ATM | A measurement of pressure called an atmosphere. An

atmospheric measure is the amount of air pressure at sea level that

a watch can withstand. (1ATM = 1BAR = 10m = 33.3ft).

AUTO-MOVEMENT | Self-winding watch whose

movement is mechanical. A weight (the rotor) turns by the motion

of your arm and winds the mainspring. The energy generated by

the movement is transferred into mechanical energy that creates

the movement. These watches can be shaken or manually wound

if the power reserve runs out.

BEZEL | The ring around the top of the crystal. Generally

holds the glass or crystal in place. A rotating ratchet bezel moves

in some watches as part of a complication. Rotating bezels

either rotate clockwise, counterclockwise or both to assist in

calculations.

CASEBACK | Bottom of the watch that lies against

your skin.

CHRONOGRAPH | Stopwatch function that uses sub

dials to keep track of seconds, minutes and hours.

CHRONOMETER | A very precise watch that is tested

for 15 days and nights at five different positions and temperature

ranges.

COMPLICATION | Any “function” added to a watch,

such as a minute repeater, countdown timer, stopwatch, altimeter,

asthometer, pulsometer, calendar, moon phase indicator, split

second chronograph, power reserve indicator, or alarm.

C.O.S.C. (Controle Officiel Suisse des

Chronometres) | They test watches for 15 days and nights at

five different positions and temperature ranges. They either pass

As much as we enjoy giving our consumers their options in product selection, the end result remains with the consumer. Having a vast selection for watches in terms of functionality, looks, innovation, and overall appeal can be an overwhelming experience for any individual client. Precision Time makes the question “which watch summarizes me” simple. We generate inclusive categories that apply to many, yet welcome a freedom to stand out based on your selection. After all, no matter how small the watch’s statement may be, it will make one. As one browses through our inventory, keep in mind, we’re here to make this an enjoyable experience.

Whether mechanical or electronic, watchmaking remains an exacting and highly complex science and art. There is a range of important industry words that may elude the average shopper. Taken directly from ProfessionalWatches.com, what follows is a glossary of 27 must know watch terms that are good to know when watch buying.

CHOOSINGGUIDE

STYLES

CASUAL

Look for casual features to keep

your mind at ease. Choose a

watch with a comfortable band

and higher water resistance so

you don’t have to worry about

your watch when you’re reach-

ing in the cooler for a drink or

slipping in for a swim.

KIDDISH

Children have a say in their

style. Parents can make it

a memorable experience in

purchasing a child’s first watch.

In making the transition from

digital to analog, kids can be

smart about time keeping.

27 WATCH TERMS1

2

3

4

5

6

7

8

9

10

ASK YOURSELF

When will you be wearing it?

What will you use it for?

How do you feel about high-tech watches?

How much money do you want to spend?

What do you expect from your watch?

? ? ?

O C T O B E R / N O V E M B E R I S S U E | 5

FASHION

For watches with cutting edge

style, look for features like

unique case shapes, face colors,

and band materials. You’re

guaranteed to find these fea-

tures if you look to established

fashion brands, like Sottoma-

rino and Invicta.

LUXURIOUS

For a more formal look, choose

a watch that matches your

attire. A stainless steel bracelet

band and a black face are al-

ways safe. Many of our watches

come in stainless steel, black,

or brown leather bands to

match any ensemble.

ENERGETIC

If you are looking for a watch

that can meet the demands of

your active lifestyle, look to our

sporting watches. G-Shock’s

durable movement is fit for any

and every vigorous adventure.

PROFESSIONAL

For a more formal look, choose

a watch that matches your

attire. A calf-skin leather band

and a black face perfectly

match a black sweater and gray

dress pants. Some even feature

luxury touches like diamond

and gemstone bezels.

or fail the watch movement. If the watch passes, it is called a

chronometer.

CROWN | Knob used to wind a mechanical watch and to

set the time or calendar of a watch.

END OF ENERGY | The end of energy in a

“mechanical” watch is indicated by the seconds hand, which

jumps every two, three or four seconds.

END OF LIFE | The end of battery life in a “quartz”

watch is indicated by the seconds hand, which jumps every two,

three or four seconds.

GASKET | Most water-resistant watches are equipped

with gaskets to seal the caseback, crystal and crown from water.

Gaskets need to be checked every couple of years to maintain

water resistance.

GUILLOCHE | Decoration found on the dials of high-

end watches.

HACKING | A feature that stops the second hand when

the stem is pulled out as far as it will go. This allows you to set

the exact time.

HOROLOGY | Science of time measurement, including

the art of designing and constructing timepieces.

ISOCHRONISM | Equal periods of time. A watch’s

ability to maintain its rate as the mainspring unwinds.

LIGNE | Traditional unit of measurement used to measure

the diameter of watch movements.

LUMINOUS PAINT | Self-illuminating paint that

is put on the hands and markers to read the time in low light

situations.

PVD (Physical Vapor Deposition) | Method of

coating thin watch cases by integrating titanium particles and

then depositing gold for color (usually comes in black finish).

RATTRAPANTE | Addition of a second hand to

measure split times.

SUPER ACCRUATE | A watch that is accurate to

+/- 10 seconds per year. A technology that uses quartz crystal

oscillators working with an integrated circuit, assuring up to 10

times more accuracy than a conventional quartz watch.

TELEMETER | Stopwatch or chronograph function with

a scale that measures the distance of something from the wearer of

the watch through the amount of time it takes sound to travel.

TRI-DATE CALENDAR | Complication that

provides month, day and date.

WATERPROOF | No watch is 100% waterproof.

WHITE ON | Analog watch that is able to display

functions at the touch of a button. An easily legible white numeric

display appears on the inside surface of the crystal when any

digital function is activated.

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12

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16

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18

19

20

21

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Design Observerpg| 18 pg| 18selected projects _ Ad r i a n A . Loz a objective _ biyearly employee publicationproject _precise newsletter

_ PROJECT

ECOLUTIONS /// Print Design _ Identity

pg| 20objective _ quarterly catalog themeproject _ ecolutionsDesign Observerpg| 20 selected projects _ Ad r i a n A . Loz a


Design is always

looking for innovation.

8-15

Design Observerpg| 21 pg| 21selected projects _ Ad r i a n A . Loz a objective _ descriptionproject _ ecolutions

_ PROJECT

VETERANSCONNECT /// Web & Mobile Design _ Branding & Redesign



A product should functions as good as those who decide to use it.

9-15


R&RR&R INITIATIVE

INITIATIVER&R

INITIATIVER&R

M A R K E RM O V E M E N TR A N K

P I N P O I N TO R I G I NL O C A T I O N

R&R

R&R

R&R

R&RINITIATIVE

R&R

R&R

R&R

S O U R C EL E A D E RR A N K

R E S O U R C E SO R I G I NL O C A T I O N

R&R

_ PROJECT

TRAILSHARE /// Interactive _ Wireframes & Mockups

ABC

pg| 22objective _ interactive wireframe designproject _ trailshareDesign Observerpg| 22 selected projects _ Ad r i a n A . Loz a

10-15


Ideas generate other ideas

but focus on those with

primary desired results.

pg| 24pg| 24 Design Observer selected projects _ Ad r i a n A . Loz a

11-15

_ PROJECT

AUDI MODEL TT /// Print Design _ Advertisments

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Go with the simpler idea. It

has room for change.

pg| 3objective _ partnering advertismentsproject _ audi model tt

P i c k A n y S h a d e o f G r e y

V a l e n t i n e s D a y , 2 0 1 5

I t ’ s a b e a s t o f a c a r .

Q u a t t r o S U V

pg| 4 pg| 4objective _ partnering advertismentsproject _ audi model ttDesign Observer selected projects _ ad r i a n a . l oz a

0 - 6 0 M P H 5 . 3 s

TTS C O U P E

pg| 5objective _ partnering advertismentsproject _ audi model tt

_ PROJECT

ILLUSTRATIONS /// Design _ Drawings & Posters


Brainstorming leads to

more. Finalize your

objectives.

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12-15

Design Observerpg| 26 selected projects _ Ad r i a n A . Loz a pg| 26objective _ texture and drawingsproject _ illustrations

_ PROJECT

TENDER WINGS /// Print Design _ Packaging Design

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Sometimes clichés are

just what's needed.

13-15

Design Observerpg| 29 selected projects _ Ad r i a n A . Loz a

Enjoy.Gift Card

Enjoy.Gift Card

Front Fan Face

Gift Card Envelope

Gift Card Insert

Dig

ital P

repr

ess C

orpo

rate

Iden

tity

Proj

ect

| Adr

ian

A. L

oza

Back Fan Face

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_ PROJECT

WORLD CULTURE CALENDAR /// Print Design _ Calendar

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Don't rely on a "pretty

face". Design with smarts,

character and motive too.

14-15


T R AV E L .Break Routines

“We wander for distraction, but we travel for fulfillment.” Hilaire Belloc

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S M T W Th F S

S Y M B O L S.......... Birthday.......... Deadline.......... Event.......... Other.......... School Related

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J A PA N

D E C E M B E R

Fact:

Noodles are slurped loudly

when eaten. It symbolizes

the food is delicious, but the

slurping also serves to cool

them down.

Coordinates: 36 00 N, 138 00 E

Languages: Japanese

“The World is a book, and those who do not travel read only a page.” St. Augustine

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S M T W Th F S

S Y M B O L S.......... Birthday.......... Deadline.......... Event.......... Other.......... School Related

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_ PROJECT

LOGOS /// Print Design _ Emblems and Symbols

pg| 33objective _ creatproject _ logo designsDesign Observerpg| 33 selected projects _ Ad r i a n A . Loz a


A symbol only represents

a company's reputation.

Refresh when needed.

15-15


Mexitalia

pg| 34objective _ create company symbolsproject _ logo designs

Adrian A. Loza Designer Samples

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Transcript of Adrian A. Loza Designer Samples