Adri backstory

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Adriana Garcia’s backstory Palo Alto, CA, March 4 th , 2013

Transcript of Adri backstory

Page 1: Adri backstory

Adriana Garcia’s backstory

Palo Alto, CA, March 4th, 2013

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I was born in Uruguay

A lovely small country in South America. Land of 10 million cows and 3 million people.

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My family comes from Spain

Both my grandparents have a rural background and immigrated to Uruguay from Spain (Galicia and Asturias) to look for better economic opportunities. In Uruguay they became small entrepreneurs.

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My parents, Emilia and Luis

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Everything was fine…

…Until dictatorships hit Latin America in the late 60’s and 70’s. Leftist guerrillas, urban turmoil, economic hardship, kidnappings and torture became part of daily life. My parents decided to move to Brazil to look for better economic opportunities… I was five.

They took me to this gigantic city of 20 million people called São Paulo, in the Southeast of Brazil…

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São Paulo is New York on steroids…

Lots of traffic, urban chaos and violence, but also a vibrant and exciting city, full of immigrants willing to make a better living…It is still a land of opportunity!

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I decided to be a journalist

Because I liked to read and write (and was good at it)

I had a sense of what is fair or not in the world

I read Little Women

at the age of 9, fell in love

with Jo. I was also a bit

of a loner until I was 10.

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My career started in…

A big newspaper (Folha de S. Paulo)

I was accepted at Abril trainee program(one of the biggest publishing groups in Latam, the Conde Nast of Brazil). My dream was to become Elle Brazil director at that point…

I went to work for Veja Sao Paulo section (one of the biggest weekly magazines in the world, actually the 4th). My first cover was a story about a week I spent inside a circus…

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My first cover a Veja SP…

Was about the biggest Circus in the country. It was called… Circo Garcia! I spent a week there. I have a picture holding a baby chimpanzee using diapers as a memory of that week (unfortunately that stayed in Brazil…)

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But I still have the cover

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My mentor at the beginning…

…was David Drew Zingg, legendary American photographer who fell in love with Brazil in the 50’s…

He encouraged me to aim high.

He was a creative, irreverent and

a Macintosh maniac.

More info and pictures:

http://www.zingg.com.br/bio_ing.html

http://www.blogdoims.com.br/ims/david-drew-zingg/

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Then in 1998… I decided I wanted to do “serious” Journalism. I had

been covering city issues, arts and entertainment, fashion and writing lifestyle and career features for magazines. The internet was there and I wanted to experiment with it.

So I took some time off and went to New York to study Computer-Assisted Reporting at Columbia University during the Summer of 1997.

Coming back to Brazil I moved soon to Exame, Brazil’s top business magazine. It was 1998, and I hated the individualistic and ultracompetitive culture of the place.

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A young editor…

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Party like it’s 1999…

Both my dreams of working with the internet and doing “serious” Journalism came true in 1999, when I joined Reuters to start it’s Portuguese Online Service. We were 3 people, having to deliver 200 stories a day (most of them translations) to clients like MSN, Terra, Yahoo, Aol, etc. So that year I got a new job and… a husband! João and I got married in December.

There I had my first experience as an editor, I learned to manage teams, to report and coordinate complex coverages (like presidential elections, business mergers, kidnappings, urban violence, World Cups, Carnival, etc… and yes, I kept covering arts and fashion anyway…) I also coordinated many intense coverages like 9/11, the Bush/Gore election and other key world events for Brazilian readers… I was 26 when I took the job.

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Internationally Latina

In 2006, I became Reuters Latam Correspondent in D.C.

Covering IADB conference in Miami

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Busy and exciting times…

During that time I wrote stories in Spanish, English and sometimes Portuguese (I covered 34 countries of the region from the D.C. perspective)

I also covered Latino issues, from the marches of 2006 to the housing crisis to the influence of the Latino vote in the Obama election in 2008.

I covered the IMF, World Bank, U.S. Congress, the State Department, the White House, the U.N. Assembly in NY and all presidential visits from Latin American leaders to Washington D.C. Then in 2008, I got pregnant… Martina was born right before Obama got elected and the U.S. economy melted completely. We both worked really hard during that year…

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Martina became my main “lead” for a while…

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If you can make it there…

João wanted to move to New York for a while to try his music out there. So I took some time off and went with him. We lived in Brooklyn for a year. After 8 months, I took a job share the Reuters Time Square office working for Reuters Summits, a global event where we interview global key players in every industry. I helped organize the event and coordinated international teams.

By December of 2009, my U.S. contract ended and I was repatriated to Brazil.

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João exploring new territories

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Miss Business Back in Brazil, I became an Editorial Business Manager.

I helped launch new editorial services (like Trading Brazil, an online financial community), worked with automation (which meant dealing with developers in China to categorize data from the Brazilian Securities Exchange Comission) and became a key ally of Sales and Marketing, helping promote our Editorial operation among clients (especially against Bloomberg and our local competitor, Agencia Estado). I also covered a bit the last presidential election, writing about Marina Silva, our “green” candidate, who ended getting 20 million votes on the ballot that brought Worker’s Party Dilma Rousseff to power.

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Next chapter?

To be continued…during my backstory session on Monday.

See you there! ;-)