D revenue Optimization  

July ’14

 

Raising

Funds  

Web Publishers are leaving money on the table. They are not optimizing ads to fight banner blindness. No Existing tool to test & optimize:

.: Ad Placements .: Ad Sizes .: Ad Types .: Ad Related User Experience .: Other Ad Characteristics (Colors, Sequence)

No way to track performance OF such Tests Across Networks.

He Problem  

.: Ad Networks

.: sSPs

What do they do for publishers? .: User Targeting to make ads more relevant (Improves ctr) .: yield optimization (improves fill RATES) .: Real Time bidding (Highest BID FOR Every aD IMPRESSION)

Urrent Players  

This is where they stop

no control over the last mile of the road

Urrent Players  

a Self-Service

Ad Revenue Maximization

PLATFORM for desktop & Mobile Websites..

Hat do we do?  

..Which Utilizes

Advanced A/B TEsting

(+ tons of other metrics)..

Hat do we do?  (cont..)  

..To Show

best performing

ads on websites!

Hat do we do?  (cont..)  

Our visual editor is a fruit of JavaScript & Css Wizardry

NeAk peek of the product..  

Lso works on Mobile  

RPM (Revenue per thousand impressions)

Optimized from $3.82 to $12.1

Ase Study  

We are a (super) fast growing startup!

March April May June July

300% Monthly growth!

(ad impressions Optimized, In Millions)

+  

Average

Increase in Revenue

Million Ad

Impressions /month

(as of June ‘14)

Ome other numbers..  

No. of people who made it all happen!

sers  

Working with 80+ Publishers. 1500+ in waiting list for public beta. .: Alexa Top 100 Website in Mexico. .: Alexa Top 50 in Egypt. Users already working with RUBICON, AdSense AND APPNEXUS are also using us, which highlights OUR unique positioning. All acquired organically (and through word of mouth) with

ZERO Marketing spend.

E’re fairly Famous!  

E’ve been Featured in..  

E’ve contributed content on..  

BLOG

BLOG

Ur users love us!  

“what Google offers does not even compare to AdPushup right

now.” - Shea

“I’m very satisfied with adpushup in my website and I want to use it in

my other sites.” - Rogerio

Aising  

$500,000

Product  &  Delivery  Infra:          40%  User  Acquisi=on:              30%  Company  Ops/Admin:          25%  Legal  and  Patents:            4%  Beer:                  <1%  

Ho we are?  

We’re a

4 People

team right now

(and growing)

Atul Agarwal Co-founded Innobuzz (2007)

Expertise: Product

Management, Hacking Code, Machine Learning

Experience : 10+ Years

Ankit Oberoi Co-founded Innobuzz (2007)

Expertise: User Acquisition,

Growth Hacking, Business Management, UI/UX

Experience : 10+ Years

Xit Strategy  

Market is Huge, Fast & Accessible.

Potential to be an independently profitable player.

Strategic Fit for Large Players.

Acquisition by •  Ad Networks •  SSPs

Acquisition for •  Technology •  Customers •  Team •  Risk of losing market

Sk US for Details ON  

•  MAB & A/B Testing

•  Display Ads Ecosystem

•  Funds Utilization Plan

•  Product Roadmap

•  User Acquisition Strategy

& Roadmap

•  Competitive Intelligence

•  Technical Architecture

•  Monetization Strategy

O be continued..  

Get in touch at: ankit@adpushup.com

(Or call ANKIT @ +91-9811017657)

AdPushup, INC. (Delaware C-Corp)