AdoptMeApp Overview

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 1 1


What is AdoptMeApp?

AdoptMeApp enables shelters and rescues

to share the lives of their

adoptable pets through social

media & realtime personality

updates to their pet profiles

Volunteers, fosterers, and staff at

animal shelters and rescue groups

easily post stories, photos, and

videos of adoptable pets

to Twitter, Instagram, etc., and to the

pets’ shelter profiles, via a simple app


How do shelters and rescue groups get involved?

• Shelters and rescues sign up through an simple form

• Then create the social media accounts on which they

want their AdoptMeApp posts to appear

• Usually a new accounts used just for the voice of the pets

• Quick integration with AdoptMeApp’s simple APIs

• Including enabling the automation of adding AdoptMeApp

“My Diary” widget to Pet Profiles

• Shelter/rescue volunteers download the AdoptMeApp and

create user accounts (approved by the shelter)

• Volunteers post on behalf of adoptable animals through

the wonderfully simple AdoptMeApp. No training required.


The AdoptMeApp is simple to use

The app automatically posts the pets’ stories to their shelter profiles and to social media

1) Select the pet you’re socializing. 2) Tell a story, add a picture. 3) Submit. That’s it!


The AdoptMeApp widget

Every AdoptMeApp post appears in

the AdoptMeApp widget as part of a

pet’s profile page

The widget adds a story to the profile,

telling potential adopters more about each

pet’s personality

This widget is customizable

(See the widget live on Tilly’s HSSV profile)

(See the widget live on Tilly’s Adopt-a-Pet page)

https://adopt.hssvmil.org/animal/animaldetails.asp?searchType=4&sbid=107301

http://www.adoptapet.com/pet/12189747-mipiltas-california-cat









AdoptMeApp’s Mission

Enable animal welfare organizations to...

Increase Adoptions

& Save More Lives

Market adoptable pets to the public via social media

(thus reducing Average Length of Stay)

• without increasing organization costs

• by leveraging the passion and creativity of volunteers to tell stories

• and using the power of a personal, ongoing connection to bring in adopters

Promote the appeal of shelter and rescue pets “in their own words”

• spontaneous text, photos, videos channeled by socializers/volunteers/fosters


AdoptMeApp increases engagement

Shelter/Rescue Volunteers Can now help pets get adopted by sharing

pets’ stories & enhancing their profiles, while

socializing

Fosterers Can help get their foster pets adopted by

sharing their adventures

Adopters Can learn more about pets’ personalities

Can continue their pet’s story after adoption

Sponsors Can already follow the stories of the

adoptable pets – more coming soon!


AdoptMeApp pilot program is live at HSSV

Actively being used by volunteers at

Humane Society Silicon Valley @AdoptMeCA95035

AdoptMeApp pets have adoption success

stories, and the volunteers love the app:

“The animals’ unique personalities come to life through

the app; it gives them a ‘voice,’ so to speak, to potential

adopters.” — Johnna

“I am not a Twitter user so I had my reservations

initially, but the app is so easy to use and I didn't have

to join Twitter to use it.” — Cheri

“It’s fun taking their pics and thinking of engaging

tweets to post for them.” — Janet

“It's very easy to use, and intuitive, and I really like that

it syncs up with my photos on Google Drive.” — Renee

81% of downloads result in the user posting

http://twitter.com/AdoptMeCA95035


Adoption Stories — Muppet (now BusterPosey)


Adoption Stories — Carly (now Kallie)


Adoption Stories — Liberty & Grey (still Grey)


High impressions and engagement after just a few months

Note: We’ve done

no marketing yet,

except organically

on Twitter, e.g.,

by following &

favoriting others


High impressions and engagement after just a few months


AdoptMeApp expansion plans

Animal management system used at HSSV and

hundreds of shelters world-wide

Our 2015 plans include...

• Expansion to 50+ shelter & rescue groups

• Integration with other shelter management systems

• Partnership with nationally recognized pet welfare organizations

And...

• Launch SponsorMeApp...

AdoptMeApp has partnered and integrated with ShelterBuddy...


What is SponsorMeApp?

• Fundraising and engagement tool for shelters and rescue organizations

• Creates a whole new revenue stream: monthly micropayments from sponsors

• Scheduled, recurring, small donations

• Reaches people who “fall in love” with pets but cannot adopt

• Sponsors pick the adoptable pets they want to support...

• ...then remain engaged with those pets through AdoptMeApp posts

• ...and when those pets are adopted, Sponsors are prompted to choose another


AdoptMeApp Benefits

• Taps into volunteer creativity and

social networks.

• Gives dynamic spontaneous view

of per, rather than static

“biography.”

• Lets adopter see how the pet

interacts in many situations, with

different people. Reveals pet’s

personality.

• Especially great for fostered

pets ̶ shows how the pet fits into

someone’s home and life. Takes

advantage of foster situation!


AdoptMeApp is highly leveraged

• Volunteers, and only a small percentage of them, need to use AdoptMeApp

to create impact. Does not require staff participation. Small amount of

volunteer management. Engages the volunteers more tightly with the

organization. Taps into their passion.

• Any volunteer w/ smart phone can master it. No training needed.

• Uses existing social media for broadcast – low technical and marketing risk.

• Spreads word among social networks that staff doesn’t have time to reach;

leverages volunteers’ social graph.

• Appropriate for all shelters/rescues, even those with none/poor tech

infrastructure.

• Allows organization to have oversight into volunteer interactions, especially

important with fosterers. Identification of best practices. Shelters can learn

from each other.


Reducing Average Length of Stay (ALOS)

“AdoptMeApp could decrease ALOS by 5-10%” – Beth Ward, VP Alliances, Humane Society Silicon Valley (@HSSV)

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Additional Animals That Can Pass Through System ALOS Additional Days ADDITIONAL PASS THRU

Dogs in Shelter 27 days 10,800 400 Dogs in Shelters Dogs in Foster 54 days 2,400 44 Dogs in Foster

Cats in Shelter 36 days 20,000 556 Cats in Shelter

1 Assumptions:

• ALOS for a dog in shelter/foster – 30/60 days. ALOS for a cat in shelter – 40 days

• Santa Clara Valley Shelters adopted out 4,000 dogs & 5,000 cats in 2013

• 10% of dogs in foster, the rest in shelters

Current Situation (in Santa Clara Valley Shelters) 1 10% Reduction ALOS No. of Adoptions Out Total Days Frees up

Dogs in Shelter 30 days 3,600 108,000 10,800 Days Dogs in Foster 60 days 400 24,000 2,400 Days Cats in Shelter 40 days 5,000 200,000 20,000 Days

Total additional animals saved without needing any additional shelter space, foster or volunteer resources:

444 dogs + 556 cats = 1000 pets saved per year In Santa Clara Valley alone!

http://www.sheltermedicine.com/shelter-health-portal/information-sheets/length-of-stay












The inspiration for AdoptMeApp

When AdoptMeApp founder Cynthia Typaldos found a

stray pit bull mix in her yard, an adventure began.

She took “Bronco” to at a municipal shelter, where he

stayed for for 4 months, with only one Facebook post

about him that rapidly disappeared from view. That was

the extent of the social media activity for him. He was

essentially invisible to the outside world.

His adoptable pet profile read like that thousands of

others— “Bronco is a neutered male pit bull mix about a

year old. He was found as a stray...” — accompanied by

an intake photo taken by an animal control officer.

This, we believe, is the typical amount of marketing many

shelters have the resources to provide, and is what

inspired the development of AdoptMeApp.

Epilogue: We pulled Bronco and found him a new home.

Bronco’s Story


AdoptMeApp awards and press

Red Cross AdoptMeApp Video

ABC News Video

Red Cross Technology Hero Award

Second Place Winner

AdoptMeApp Video

Finalist Slot Story

Hack Palo Alto Apps Challenge

http://youtu.be/zx9tSGMWExc

http://abc7news.com/society/local-heroes-honored-by-red-cross-in-san-jose/383807/

http://www.paloaltoonline.com/news/2014/06/01/community-service-app-play-palo-alto-wins-citys-apps-challenge

https://www.youtube.com/watch?v=f6Mc-u8bo-M&list=PLJ0x6PDuVXlOqNeCQ_cCW-bEX3dYR1Dau&index=6

https://www.youtube.com/watch?v=f6Mc-u8bo-M&list=PLJ0x6PDuVXlOqNeCQ_cCW-bEX3dYR1Dau&index=6

http://www.hackpaloalto.org/finalists/

http://www.seventeen.com/fun/articles/next-generation-power-girls

http://paloaltohomelesspets.drupalgardens.com/content/adoptme-app-featured-kgo-radio


Thank You

Contact:

Cynthia Typaldos

@adoptmeapp

[email protected]

Office: 408-867-8875

Mobile: 650-215-8406

http://twitter.com/adoptmeapp

http://twitter.com/adoptmeapp

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AdoptMeApp Overview

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