Collaboration 2.0 Best Practices Case Study

20 years of

experience in developing marketing solutions for real world creative & production applications

Company

ServicesMaking your story matter:

refining and crafting marketing messages

integrating real world strategy with the internet

maximizing exposure and sales opportunities

We’re a team of dedicated marketing professionals

We work together

harmoniously like

transparent

efficient

fast

Our collaboration is

are happy with our work, as they are always up-to-date on where their projects stand at

Our customers

Was it

always like this?

Well, not really

We had a problem

Poor visibility

While our company was growing,we had to manage

more projects

At the same time, our data

was disconnected & kept in

This caused tremendous

overload of routine workfor the entire company

Team’s productivity suffered, as team members had to search for information they needed

Managers wasted hours on collecting updates & making sure everyone had the right data

Executives

didn’t see the big picture

Our customers didn’t clearly know what was going on with their projects

So customers kept sending us numerous emails with their update requests

This made the routine work overload even worse…

But, it all changed, when we came up with a

solution

Web-based

project managementsoftware integrated with email

Our workflow in Wrike

When we get a request from a client, the task describing this request is first created by the CTO or by the Marketing Director and assigned to the project development manager. He in turn processes the task and reassigns it to one of the developers. When the task is done, it is reassigned to the tester.

All this takes only

a couple of clicks from a team member, so…

Our collaboration is fast

& our team is productive

Shared workspace

We run multiple activities in one single workspace, parts of which are shared with different team members and clients

Clients can access their project data online

Our customers are able to see the stage the project is at and how the team is working on each particular task

and create tasks on the fly

create an email addressed to a designer & put wrike@wrike.com in the CC fieldname the task and put project title in the subjectattach a file, if necessary and hit “send”

1.2.3.

Everyone involved in the project is instantly notified about the changes via email

So the whole team is always in the loop

CEO has the

big picture

timeline view lets the CEO see the work of every department in detail, as well as have a bird’s eye view of the whole business

What are the results?

Our business is developing fast

We've completed

twice as many projects as we did the previous year

saved 50% on project management software

tripled the number of customers

2005 2006 2007 20080

500

1000

1500

2000

2500

Lessons learnedPeople do their jobs better when they use better tools

Innovations are not that scary

Improved collaboration benefits the whole business

Viva la

innovation!

Joseph AndradeSayitRight Media, LLC

www.SayitRight.comwww.MarineMotion.comwww.NowWidget.com