Adobe Experience Manager: Social communities Datasheet

With Adobe Experience Manager social communities capabilities, companies can fully leverage user-generated content and help ensure that site owners have full permission-based controls of all content on their owned digital properties. Marketers can use out-of-the box functionality to build community groups, forums, blogs, product reviews, social calendaring, and extended user profiles.

Digital marketers are now challenged with integrating new social media channels with other traditional channels as part of a cohesive, multichannel customer interaction strategy across sales, marketing, and service. Experience Manager social communities capabilities enable prospects, customers, and partners to share comments and content, interact with like-minded people, find subject matter experts, or discover relevant information. However, legacy content management systems are ill suited to ingesting user-generated content, because they were typically designed for one-way, outbound publishing. At the same time, more traditional standalone social community solutions can be costly and less effective when integrating with customer-facing web experiences.

Adobe Experience Manager is designed to support the bidirectional publishing necessary to create social experiences with prospects, customers, and partners. Businesses that embrace community across all online channels and extend social media as a meaningful marketing channel gain a deeper knowledge of their customers and the ability to optimize sales and marketing strategies that unlock new revenue streams.

Social communities capabilitiesLeveraging the power of user-generated content, companies can create communities who can connect online with like-minded individuals around shared interests or to empower their customers to do so with the addition of community groups. Social communities capabilities seamlessly extend Experience Manager so companies can offer their customers a social experience.

Adding social capabilities to a website can be a challenge without the right security controls and infrastructure in place. Experience Manager offers spam scanners and built-in moderation tools to help ensure that only filtered and workflow-moderated content is posted to a site. Experience Manager social communities features also provide support for industry standards, which means marketers can easily maintain and syndicate content changes, commenting on threads, profile information, and schedules.

Communities organize around shared interests and preferences, and the best sites target and tailor information to encourage community collaboration and growth. Experience Manager provides business users with a fun-to-use, drag-and-drop interface to enable quick and easy tailoring of site content and functionality.

Full Unicode support in Experience Manager enables communication in numerous languages, supporting all character sets. Experience Manager also allows decentralized authoring and administration in multiple languages, including seven out of the box: English, French, German, Italian, Japanese, Simplified Chinese, and Spanish.

Adobe® Experience Manager: Social communities

Benefits of Experience Manager social communities capabilities•Drive conversions—Buildknowledgeofcustomersforbettersegmentationandtargeting.

•Grow revenue—Influencebuyingdecisionsthroughpeerandexpertrecommendations.

•Retain control—Deliverusermanagement,accesscontrol,andmoderateinteractionstoretaincontrolofthebrand.

•Build community—Engageuserswiththebrandedcommunity.

•Build brand loyalty—Drivehigherlifetimevalueandcustomeradvocacy.

Corporate blogging Experience Manager social communities capabilities come packaged with tools to create and customize blog publishing sites. The blogging system is scalable to handle large traffic loads without any additional setup, and authors use the same drag-and-drop interface to configure or edit pages, without any coding skills required. Features include:

• Multiauthorblogwithauthorfeeds

• Richtextcontentediting

• Commentsandratingswiththreading

• Workflow-basedmoderation

• RSS/Atomfeedsforentriesandcomments

• Permission-awaresearch

• Integratedcross-sitescriptingprotection

Social calendaring Coordinating events for a large community is challenging, and real-time publication of and adjustments to schedules are essential. Experience Manager features a sophisticated calendaring infrastructure to present schedules in fully customizable views, aggregate event feeds in real time, and enable full community participation with approval workflows. Features include:

• Customizableeventcreationforms

• AutomaticiCalendarfeed/ICSfilecreation

• iCalendarpollingservicetoaggregateexternalcalendars

• Workflow-basedeventpropagation

Customer insightExperience Manager social communities capabilities enable an integrated blend of user-generated content, such as ratings, reviews, and comments, into web content. This empowers marketers to deliver social proof, drive brand loyalty and gather instant market feedback. These community components can be simply dragged and dropped onto pages where the features are desired. Experience Manager can provide any content as a feed and allow authors to selectively decide which content to push out to subscribers.

Profile management and social loginsExperience Manager social communities make it easy for everybody to join the conversation and makeacontribution.Profilemanagementprovidesself-servicesign-up,accountprovisioning,anduser profiles, featuring WYSIWYG configuration.

User identities managed in Experience Manager are OpenSocial-compliant, an open standard initiative spearheaded by Google to enable user, social graph, and activity sharing between social networks.Centralizeduser-identitymanagementandaccesscontrolcanbedelegatedtoLDAPdirectories and single sign-on infrastructures. Self-service registration and full profile customization allow optimized identity representation for community needs.

ThenewExtendedUserProfilefunctionalityallowsforamorecompletepictureofyourusers.Activitystreams keep you informed of a user’s actions on your site to assist in moderation and engagement.

Social communities also allows for users to log in using their Facebook or Twitter accounts to target and personalize their experience. Experience Manager pulls in selected data from their social profile into the ClientContext, so content can be targeted according to interests and demographic information for more successful campaigns.

Social engagementAn engaged community is an active community, and an active community contributes content in the form of blogs, forum posts, and Q&A. Experience Manager allows for the definition of rules for on-site interactions. Users can score points for actions, such as creating communities or contributing content, and earn badges. This gamification is placed in the user’s profile and is accessible to other components.

Forums and Q&AForums enable prospects, customers, and companies to connect with one another. Forums can be placed anywhere on the site and fully integrated with the user experience and navigation. No separate forum server is necessary. In addition to the classic forum, a Q&A format allows users to vote on answers to a question and the user who posted the question to select the preferred answer. Features include:

• Pinnedandclosedthreads

• Abilitytocreatesubforums

• Threadsubscriptions

Community GroupsCommunity groups allow companies to offer customers, prospects, and partners the ability to create community groups from a selection of templates that they set up. Companies can modify these templates at any time and update all existing communities. Groups can include end-user blogs, forums, Q&A, calendars, activity streams, and member lists. There are three membership models to choose from: public, by invitation only, or private groups. In addition, end-user moderation is possible, so companies can enable users to assist in moderation, whether it is flagging comments or approving new members.

Integration with social media sitesMany companies maintain Twitter and Facebook pages to disseminate information, but with Experience Manager, they can make sure their posts and tweets are updated in real time directly from the Experience Manager interface.

Add social plug-ins to your site. For example a tweet or Like can be added with the same drag-and-drop ease as other Experience Manager components to enable sharing of content and amplification of brand message through social networks and social context.

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Moderation To comply with enterprise security policies, Experience Managers features a proprietary replication technology that facilitates workflow-based moderation of community content and allows only permission-based publishing. It puts untrusted contributions under quarantine and intelligently routes them behind corporate firewalls for approval, thereafter to be published to public production servers.

Experience Manager social communities aids moderators of large communities with dedicated tools for moderating user-generated content which allows search and advanced filtering of all user-generated content—blogs, comments, forums, product ratings, and more—by status, sentiment, and type. Community managers can deal with individual replies, including viewing profile information and previous activities taken by the user.

Social is becoming an increasingly important element of the customer experience. With Experience Manager, users can take advantage of a drag-and-drop interface, WYSIWYG editing capabilities, and workflow support. For organizations and digital marketers that are ready to harness today’s most effective social media techniques to gain deeper insight while building communities and the brand, Experience Manager offers all the tools necessary to transform your web experience today.

Supported environments

Server platforms•Linux®

•Microsoft®WindowsServer®

• Solaris™

• IBM®AIX®

•HP-UX

AdobeExperienceManagerisoptimizedtoruninavirtualizedinfrastructure,suchastheAmazonElasticComputeCloud(AmazonEC2)andVMwarevSphere.

Java™ runtime versions• JavaSE6(1.6)

• JavaSE7(1.7)

Java EE–compliant application servers TheAdobeExperienceManagersolutioncomespackagedwithanapplicationserver.Alternatively,itcanbeinstalledinthefollowing:

• JBossApplicationServer

•OracleWebLogicServer

• IBMWebSphereApplicationServer

•ApacheTomcat

Client platforms•MicrosoftWindows®

•MacOSXandiOS

•Linux

Browsers• InternetExplorer7,8,9,and10

•Firefox

•Chrome

Recommendedconfigurationsareincludedwithstandardmaintenance.Additionalconfigurationsareavailableonrequest.