ADOBE EXPERIENCE MANAGER MOBILE · Example App — Hotel and Resort Booking and Loyalty Home Screen...

ADOBE EXPERIENCE MANAGER MOBILE for Travel and Hospitality

Like web technology before it, mobile apps continue to transform the travel and hospitality industry

by improving employee effectiveness, delivering richer customer experiences, and lowering the

barrier to entry for newcomers worldwide. With rising competition for customers and talent, it is

now essential for airlines, cruise lines, hotels and resorts, restaurant chains, and car rental companies

to adopt game-changing mobile technology.

Join other leading travel and hospitality brands that are using Adobe Experience Manager Mobile to

create mobile apps to deliver more effective training, improve sales enablement, enhance brand loyalty

and retention, and create superb user experiences for employees and customers alike.

Travel and hospitality apps that will empower your employees and move your customers.

Adobe Experience Manager Mobile for Travel and Hospitality 2

3Adobe Experience Manager - Mobile for Healthcare

TYPES OF APPS• Booking and loyalty apps

• Brand marketing and promotional apps

• On-site kiosks that integrate with location-based information like restaurants, local attractions and more

• Event apps

• On-demand employee training

• Easy management and enhancement of existing apps

• And more…

RESULTS• Accelerate app time-to-market

• Decrease app production costs

• Increase revenue and improve sales conversions

• Enhance customer engagement

• Simplify updates of employee and sales materials

• Reduce printing costs

• Grow audience

• Modernize perception of brand

Build and manage a variety of travel and hospitality apps designed to improve customer experience and employee efficiency, build brand loyalty, and deliver real ROI.


Build apps that transform your business

Experience Manager Mobile can save millions of dollars on operating expenses and print costs.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.


Example App — Hotel and Resort Booking and Loyalty

Home Screen • Log-in for frequent travelers• View points and status• Review recent stays• Book new reservations

In-App Message• Target custom messages

within the app• Leverages integration with

Adobe Marketing Cloud• Marketing staff can create

and manage messages and targeting rules

Book New Reservation • Integrate with

reservation system• Choose dates and room type• Pay with cash or use points

Targeted Push Notification • Target messages to users

outside of app• Deep-link from message to

specify app screen

Update Content• Marketing staff can update

content throughout app• Leverage article templates

and multimedia content

A consumer-facing app for frequent guests to manage their loyalty points and book travel and services. Created by Adobe partner axis41.


Talk to your Adobe representative about nding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile.

Example App — Flight Crew AssistHelps airline flight attendants deliver personalized service for passengers, comply with procedures, report issues and manage their schedule.

Passenger Manifest • Ties into reservation and CRM

systems to identify passengers by seat and status

• Tap into specific passenger record to access personal preferences and details

• Update passenger preferences directly into CRM system

Scripts and Training Content• AEM-managed content• Scripts and checklists• Training materials

Issue Reporter • Flag aircraft issues for specific seats

or areas• Submit to maintenance queue system

Scheduler • Access logged-in flight crew’s schedule• Ties into device calendar via

Cordova APIs• Search flight availability directly in

reservation system


How Experience Manager Mobile Works

LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager

(or any CMS) to deliver to a whole new mobile apps channel.

BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend

functionality with Cordova device APIs and custom plug-ins.

MANAGE APPSEasily take control of all your apps, no matter when,

how, or where they were developed.

MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver

personalized experiences and drive engagement.


LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel.

• Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content

• Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress

• Publish content across platforms

• Customize content presentation and organization within your app

• Leverage workflow APIs to integrate with any content system


Bring apps to market 50-70% faster with Experience Manager Mobile.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.


BUILD AND EXTEND APPSShorten time to market via powerful app design tools. Extend the functionality of your apps using Cordova device APIs and custom plug-ins.

• Build Apps for iOS, Android, Windows, and Web

• Create native apps without native development using an integrated app building tool

• Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems

• Grant access to specific content and application screens based on user identity

• Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.)

• Help users find content with in-app search

• Leverage platforms’ native social sharing capabilities

• Comply with WCAG 2.0 level AA accessibility standards

• Shorten time-to-market via powerful app design tools

• Create custom-branded app experiences using WYSIWYG tool

• Define application screen organization and navigational structure

• Extend the functionality of your apps using Cordova device APIs and custom plug-ins

• Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture

• Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment


Dramatically increase revenue when you deliver apps built with Experience Manager Mobile.


MANAGE APPSEasily take control of all your apps, no matter when, how, or where they were developed.

• Manage apps across the enterprise using a centralized dashboard

• Manage Experience Manager Mobile apps as well as existing native or hybrid apps

• Use over-the-air app updates to bypass app resubmission process


Reduce the lifetime cost of your app by 67% using Experience Manager Mobile.Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases—all things that can quickly and easily be accomplished using Experience Manager Mobile.


MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement.

• Eliminate the friction of locating and integrating third-party app services

• Drive engagement and targeting through messaging

• Send platform-level push notifications to segments of users

• Target in-app messages based on customizable criteria

• Personalize app experiences using Adobe Target integration

• Leverage the power of Adobe Analytics

• Track detailed user activity and gain insights

• Track and analyze effectiveness of mobile app marketing campaigns


Deliver targeted content and increase monthly active users by up to 20%.Source: Adobe ROI calculator validated by IDC, 2015


Challenge Celebrity Cruises needed a tablet-based mobile app to enable its Future Cruise sales teams to walk enthusiastic guests through cruise promotions featuring deep discounts while still onboard. The app had to transform the existing onboard sales process by replacing paper brochures and slow-loading mobile content that created bottlenecks and risked putting a damper on an otherwise spectacular cruise.

SolutionThe luxury cruise line chose the Adobe solution to develop its sales enablement app. The app lets sales staff immerse guests in rich destination videos, detailed port itineraries, 360-degree stateroom views, and interactive deck plans. Guests can now easily imagine themselves on their next Celebrity cruise and often book it then and there. The app also allows the sales team to generate leads and sales anywhere on the ship, which has helped deliver an exponential increase in sales productivity and bookings.

Results

• Doubled Future Cruise revenue year over year

• App contributed to a 40% reduction in quote prep time

• Capture new leads with Book Now or Book Later options within the app

Customer Story — Celebrity Cruises

Results

• App traffic for the magazine increased six-fold in six months

• Repurposed thousands of pieces of content formerly accessible only in the print magazine

• Achieve roughly 125,000 monthly page views

• Strengthened cross-channel marketing strategy

Challenge The iconic airline wanted to get the most from its highly regarded in-flight Qantas Magazine. After all, passengers looked forward to flying just so they could read it. Qantas created an iPad version that mirrored the print edition, but customers rarely engaged with it more than once. The airline needed a cost-effective mobile app to free content from the monthly magazine framework and give it new life for readers anytime, anywhere.

SolutionQantas used the Adobe solution to develop a new Qantas Magazine app that replaced the iPad replica of the print magazine with an interactive version for smartphones and iPads. The app retains the beautiful graphics and design of the print magazine, but makes the content far more flexible. Rather than saving the entire magazine, for instance, readers can keep individual articles such as destination guides on their phones. The popular magazine is now more usable and valuable than ever. And readers—and advertisers—couldn’t be happier.


Customer Story — Qantas

132016 | Customer clues. Solve the mystery of your audience.

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Everything you need.

One capability provides all you need to quickly build, manage, deliver, and optimize powerful

apps for business.

Perfect integration.

The tools you know and love work seamlessly together in Adobe Creative Cloud, Adobe

Marketing Cloud, and Adobe Document Cloud.

Built for business.

An enterprise-grade CMS and integration with Experience Manager Assets and Sites

lets you control all content and open a new mobile channel.

ADOBE EXPERIENCE MANAGER MOBILE · Example App — Hotel and Resort Booking and Loyalty Home Screen...

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