Adobe connectED donation program
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Transcript of Adobe connectED donation program
Adobe ConnectED Donation Program
Seeding Creative Awakening in India with Adobe
Adobe & India
Over 85% Piracy* on Adobe
Opportunity Size 1m subs
*BSA published figures piracy are at 64% ** As per Adobe Data and marketing insight
Every 5 point reduction in piracy will double our output
Creative Education as a medium to reduce piracy
Adobe in Education
Hobby
Extracurricular
Rampant Piracy
No Design Mark
Peanut Salaries
Creative Awakening in India with Adobe
India Education System
Mass Standardization
Testing & Exam Based
Left Brained - Backend of the
world
Change Coming – RTE, CCE, Make in
India
Activity Based
Integrated to Academics
Cross-curricular
Creative
Workshop’s
Facilitator Manual
Intro to tools
2 year CSR approach
Behance & Competitions
Adobe Certificate
Seeding Creative Education in India
CurriculumCreativity Partner
Stud
ent P
ortfo
lio
Adobe Apps
1.5m Schools
7m teachers
210m students
75% Public
25% Private
50k One Time 50K per Qtr Donation 10k pa to administer Competition & Certificates
Investments
Immediate ROI & Secure future (2 options)
Attempt CSR in 10,000 Schools
10% get to active use every 1 year
30k Additional Units every 2nd year
Sales Coverage in 1500 schools
20% convert 10k additional Units in 1 year
• Avg estimation of 30+ units per school• Investment requested is conservative
Connected Donation Program- One time Curriculum integration- Free Educ units for 12 to 18 mths- 50k per Qtr seed investment every year to execute- One year Cost of donated software across 10k schools + PR + Mktg
Sales Outreach to Creative India• One time Curriculum Integration• 50k per Qtr for creativity workshops • 25k per qtr for Telesales investment to run the program
OPTION 1(Recommended)
OPTION 2(Slower Sales Approach)