ADOBE CONNECT JEREMY NELLE CHRIS STADTLER ERIN GRUNBECK

Independent advertising agency

Creative Driven

Offices: Portland, New York, São Paulo, London, Amsterdam, Delhi, Shanghai, Tokyo

Select Clients:

Educator Ed

Creative Cathy

Big Business

Ben

MARKET SEGMENTS

MARKET SEGMENTS

• Small online universities

• Teachers seeking to educate from remote locations

• Need to accommodate multiple students

• Medium sized

• Creative driven companies

• Need to quickly share ideas and visuals with remote locations

• Large companies

• Many global divisions

• Heavily reliant on travel

• Need to quickly connect with abroad employees

Educator Ed Creative Cathy

Big Business Ben

VALUE PROPOSITION

① Idea Sharing and CollaborationEncourages quicker and more

efficient communication between

projects and employees

② Quick Client Feedback Expedites proposition process

③ Exposure to different perspectives

and cultures Bridges communication between

global divisions

④ Decreased Travel Expenses

Less need to send employees abroad

⑤ Increased Speed and Creativity Promotes quick feedback on concepts

and creative

⑥ Revenue Growth More ideas more money

⑦ Customer SatisfactionIncreased customer voice/input in

developing ads

BUYING PROCESS

Operational Analysis

Investment Planning

Establish Need

Translate Need Into IT Project

Get On IT Priority

List

Id. Range of

Potential Solutions

Select & Approve Implement Utilization

Renewal Next

Buying Cycle

Purchasing

Leader in ad business, yet to establish a need They need to discover the opportunities that Connect offers Connect will become apart of W+K’s retrieval set when looking

for other options since we would be the first to get to them High chance of selection

W+K will see improvement in communication and cost savings Become reliant on Connect’s services and renew

COMPETITION

POTENTIAL BENEFITS, COST, ROI, REVENUE POTENTIALBenefits + CostsYear 1 Benefits - $424,000Year 1 Costs - ~$400,000

Year 2 Benefits - $745,400Year 2 Costs - $560,000

Year 3 Benefits – $1,101,630Year 3 Costs - $720,000

Projected Revenue

Year 1 - $400,000Year 2- $560,000Year 3 - $720,000

ROI Year 1 – 6%Year 2 – 33%Year 3 – 50%

QUESTIONS?