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    Premium Ad Spot

    Adnetwork

    Online Display MarketingOnline Display Marketing

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    Agenda

    I. Online advertising market in Viet Nam

    II. Introduce about Ad network & Channel

    III. Case study

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    3,098,0076,345,049

    10,710,980

    14,683,783

    22,620,540

    27,906,701

    33,778,712

    38,712,326

    Dec .2003 D ec.2004 Dec.2005 D ec.2006 Dec.2007 D ec.2008 D ec.2009 Dec.2010

    2 5 % of Vietnams population are online NOW

    VIETNAM ONLINE MARKET

    Source: TNS Vietnam

    38 million people to reach every month

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    VNESE ONLINE HABITS

    Source: 2009 ADMA Report

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    Forecast for online ad market in Vietnam

    Source: Yahoo!-Nielsen Online Industry Review

    $24.0

    $8.6

    $21.8

    $7.8

    $12.8

    $10.2

    $24.6

    $9.8

    $26.8

    $12.6

    $14.6

    $12.3

    $26.1

    $10.2

    $28.4

    $15.9 $15.0 $15.3

    $-

    $5.0

    $10.0

    $15.0

    $20.0

    $25.0

    $30.0

    Singapore Malaysia Indonesia Thailand Philippines Vietnam

    Dis Ad ($US M) 2008

    Dis Ad ($US M) 2009

    Dis Ad ($US M) 2010

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    AD NETWORK & CHANNEL

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    What is Ad Network?

    Websites in Network are categorized into Channels withcommon content and audience.

    An advertising network is a collection of online advertising

    inventory.

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    How It Works?

    Single point of Control &

    execution across:

    Multiple PublishersMultiple CampaignsMultiple Ad Positions

    Ad Serving Platform

    Agency

    Run Ads All Cross Channels

    Serve and Track the Ads

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    0

    10

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    Click Rate Convertion

    Rate

    Interaction

    Rate

    Other

    What is the primary ROI metric while

    using Ad Network?

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    ADVANTAGES OF ADNETWORK

    Reach: Our network help you reach over 20 million people eachmonth over 40 websites

    Diverse channels for you to choose which audience you want totarget with cost-efficiency

    Targeting Options by Geographic, Time, Frequency Cap toutilize your ad spend with filtering system

    Optimization during campaign help performance branding

    Smart AIMS provide live reporting 24/24

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    8 Million Unique Users per Month

    70 Million Page Views per Month

    90% Female Audience

    70% of the Audience is married

    80% of the Women in their 20s & 30s

    70% of the Audience Graduates

    12 Top Quality Sites and growing

    Woman Channel

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    7 Million Unique Users per Month

    80 Million Page Views per Month

    60% Male, 40% Female

    Dynamic, exciting and internet savvy

    60% of the Audience in their

    20s

    80% of the Audience lives in cities

    18 Top Quality Sites and growing

    Entertainment Channel

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    4 Million Unique Users per Month

    50 Million Page Views per Month

    70% Male Audience

    60% of the Audience is married

    70% of the Audience in age 22 - 35

    90% of the Audience Graduates

    14 Top Quality Sites on Business

    Business Channel

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    5 Million Unique Users per Month

    60 Million Page Views per Month

    45% are Boys, 55% Girls

    Dynamic, Exciting & Internet Savy

    90% of the Audience in age 13 - 20

    90% of the Audience in High School

    14 Top Quality Sites for Teenagers

    Youth Channel

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    2 Million Unique Users per Month

    10 Million Page Views per Month

    85% Male, 15% Female

    60% of the Audience is married

    70% of the Audience in age 22 - 40

    65% Audience Graduates University

    9 Top Quality on House

    Architecture Channel

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    2 Million Unique Users per Month

    15 Million Page Views per Month

    55% are Boys, 45% Girls

    Dynamic, Exciting & Internet Savvy

    70% of the Audience in age 13 - 22

    70% of the Audience in High School

    9 Top Quality Sites on Education

    Education Channel

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    10 Million Unique Users per Month

    100 Million Page Views per Month

    55% Male, 45% Female

    60% of the Audience is married

    70% of the Audience in age 22 - 40

    65% Audience Graduates University

    10 Top Quality News Sites

    News & Information Channel

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    3 Million Unique Users per Month

    30 Million Page Views per Month

    75% Male, 25% Female

    60% of the Audience is married

    60% of the Audience in age 22 - 40

    60% Audience Graduates University

    10 Top Quality Sites on Technology

    Technology Channel

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    2 Million Unique Users per Month

    45 Million Page Views per Month

    90% Male Audience

    Dynamic, Exciting and Internet Savvy

    60% of the Men in their 20s & 30s

    70% of the Audience lives in big city

    12 Top Quality Sites on Sports

    Sport Channel

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    4 Million Unique Users per Month

    40 Million Page Views per Month

    90% Male Audience

    30% of the Audience Earn $20,000+ Annually

    40% of Men aged 20 30 Yrs Old

    60% of Men aged 30 49 Yrs Old

    11 top sites on Automotive

    Automobiles Channel

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    Our selected regional and local campaigns

    and more...

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    Period: Sep 1 Oct 21, 2009

    Impressions: 114,418,480

    Clicks: 9,514

    CTR: 1.2%

    Campaign: Banner display

    Case Study

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    Thank you !

    Saigon

    4th Floor, Rolanno Building,128 Nguyen Phi Khanh Street, District 1,HoChiMinh City, VietnamTel: 08- 6255 6761/62, Fax : 08.38207335

    Hanoi

    Suite 003, Van Phuc Building,No.2, Nui Truc, Ba Dinh, HanoiTel: 04-3726 4253, 3782 0791Fax : 04-3726 4253