AdMomentum Roadmap Dec 08
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Transcript of AdMomentum Roadmap Dec 08
Q4 2008
Road Map to Version 4.0
FAST AdMomentum Timelines
FAST AdMomentum Road Map – Version 3.4
“FAST AdMomentum 3.4 is a software application that runs a pay-per-performance text advertising
network, based on cost-per-click keyword bidding”
FAST AdMomentum Road Map – Version 3.4
Integration APIs
A complete suite of externally available remote APIs that give control of
functionality available through AdManager, including the ability to
create and assign users and accounts, create and manage campaigns,
create and manage keywords and bids, and retrieve statistics.
‘Trusted’ Advertisers for Editorial Control
Improved Exception and Error Handling
Improved statistics/performance information for broker
Improved application security
Improvements seen in AdMomentum 3.4
FAST AdMomentum Road Map – Version 3.4
AdMomentum 3.4 SP1 (Dec 2008)• API Security patches• Improved Japanese Tokenization
AdMomentum 3.4 SP2 (Feb 2009)• Improved User Interface for bid management• Extra reporting capability• Quality Improvements
AdMomentum 3.4 SP3 (Apr 2009)• (To be decided)• Quality Improvements
Improvements for upcoming Service Packs
FAST AdMomentum Road Map – Version 4.0
“FAST AdMomentum 4.0 will be a software application that maintains a text or multimedia advertising network that can be based on any
configuration of common ranking/costing models”
4.0
FAST AdMomentum Road Map – Version 4.0
FAST AdMomentum Road Map – Version 4.0
“FAST AdMomentum 4.0 will greatly improve the way the network can be customized, configured and managed.”
FAST AdMomentum Road Map – Version 4.0
Size, type, dimension and meta-data detection
Product-based inventory purchasingAllowing for a broker to declare ad spaces, ranking model,
costing model, mandatory and optional conditions into a
product-set for available purchasing
FAST AdMomentum Road Map – Version 4.0
Cost Per Impression (CPM) Keyword ModelAn advertiser choosing a set of keywords that are relevant and paying per thousand impressions
Cost Per Impression (CPM) Category ModelAn advertiser choosing a set of business categories which are relevant and paying per thousand impressions or a fixed amount.
Cost Per Impression (CPM) An advertiser is shown in a particular location for a simple cost per thousand impressions
FAST AdMomentum Road Map – Version 4.0
Impression ForecastingAn advertiser is shown the maximum number of
impressions based on past statistics
An agreed minimum number of impressions becomes
the delivery contract for both the advertiser and broker
Maximum impressions per session
Impression smoothing
(Cont.)
FAST AdMomentum Road Map – Version 4.0
An advertiser can buy a certain ad space, or ad
spaces for a certain time period
An advertiser is shown the estimated number of
impressions based on past statistics
Tenancy often used for premium locations
FAST AdMomentum Road Map – Version 4.0
FAST AdMomentum Road Map – Version 4.0
d (Cont.)
FAST AdMomentum Road Map – Version 4.0
Plug-in based UI architecture
Plug-in
FAST AdMomentum Road Map – Version 4.0
Geo-targeting and location boosting
Search Keyword Reporting
Setup and Monthly fees
Coupon Management
Minimum yield per ad space
Scheduled Reports
Migration Path for current 2.2 and 3.4 customers
FAST AdMomentum Road Map – Version 4.0
System VisibilityPerformance
Activity
Status
Maintenance tasks and jobs
FAST AdMomentum Road Map – Version 4.0
The ability to integrate with any payment gateway through exposed APIs for the collection of funds.Payment Gateways supported
SecurePayCyberSourcePayexSaferPaySafeShopNetAxeptServeBase
FAST AdMomentum Road Map – Version 4.0
No database bottlenecks AdMomentum 4.0 uses a Distributed File System for high-
performance persistence completely removing the need for a database, which is typically limited in its performance.
Linearly scalable solution
Thank you
Thanks!