AdMob Adidas "Basketball is a Brotherhood" Case Study
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adidas “Basketball is a Brotherhood” Case Study 2005-2007 AdMob, Inc. Confidential & Proprietary Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery Resul t AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoes Mobile advertising with AdMob was the most efficient source of driving opt-ins. Mobile out performed TV, Online, & In- store campaigns for efficiently driving opt- ins High % of users called KG a second time Click-2-Call KG functionality
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Transcript of AdMob Adidas "Basketball is a Brotherhood" Case Study
adidas “Basketball is a Brotherhood” Case Study
2005-2007 AdMob, Inc. Confidential & Proprietary
Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery
Result AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoes
Mobile advertising with AdMob was the most efficient source of driving opt-ins.
Mobile out performed TV,
Online, & In-store campaigns for
efficiently driving opt-ins
High % of users called KG a second time
Click-2-Call KG functionality