Admixer.Creatives - Technology to produce creatively driven ads formats
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Technology to produce creatively driven ads formats within minutes
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Transcript of Admixer.Creatives - Technology to produce creatively driven ads formats
Technology to produce creatively driven ads formats within minutes
Source: Infolink and Eyetrackshop study, 2013
x2 longer User dwell time
NONSTANDARD FORMATS CAN DRAMATICALLY BOOST ADS’ EFFECTIVENESS
x2,25 times Faster users notice ads on the page
Standard Nonstandard
+3%
+5% +4%
+3%
+6%
+3%
+2%
+5%
After 2-3 Day Delay
Spontaneous brand awareness
Aided advertising awareness
Brand consideration
Opinion of brand
Source: Microsoft Advertising, 2014
NONSTANDARD FORMATS CAN HAVE A MORE SIGNIFICANT IMPACT ON BRAND AWARENESS, CONSIDERATION AND OPINION
PREDEFINED AD FORMAT LIBRARY
Ready-made in-page and expandable templates on smartphones, tablets and desktops
NONSTANDARD AD FORMATS CREATING PLATFORM
CUSTOMIZABLE CREATIVES FOR CONTENT-RICH ADS
Unique and engaging mechanics and video features
REAL-TIME STATISTICS ON USER INTERACTION
We provide you with 100+ metrics to measure engagement across your ads
FLOOR AD
Live preview
2,6% Average CTR
The format sits at the bottom of the page, filling 100% of the browser width. The banner can expand from a slim footer to a large canvas.
Ad format expands up on hover or click
FLIP EXPAND 1,2% Average CTR
Live preview
On click or mouseover expanded panels appear flipping left and down one after another. Format contains 6 panels, including video.
BILLBOARD 0,5% Average CTR
Ad format that in expandable position pushing down site content. By clicking on Show Ad button banner expands. Expanded panel can contain video.
Live preview
Expanded panel can contain video
TAKE OVER + BRANDING 2,5% Average CTR
Expanded panel appears on click or hover pushing site content left and right (‘throw open doors’ effect’) or down.
Live preview
On click or mouseover expanded panel appears with video playing inside
VIDEO BOX 0,5% Average CTR
On hover banner expands to site content or fixed size
Live preview
Unhover or click on button Close to collapse banner
CLICK TO FULLSCREEN 1,2% Average CTR
Fullscreen panel appears on click and take up size of the browser window. It contains background image and 7 blocks, incl. video
Live preview
Block can display additional image or text when user hovers on it
FILMSTRIP 0,2% Average CTR
Banner size is 300х600. Banner contains up to 5 animated slides and video (optional)
User swipes between slides using scroll buttons up/down
Live preview
WEATHER TARGETING 0,2% Average CTR
HTML5 banner of any format can be targeted on weather conditions: temperature, cloudiness, sunny day
Depends on weather conditions, corresponding banner will be displayed on the page
Combine several weather conditions: for example, ads can be targeted on temperature and precipitation simultaneously
Live preview
GLOBE 0,63% Average CTR
On mouseover, globe expands and user can spin it with different speed
Live preview
e
Live preview
On mouseover, cube expands and user can spin it
ADMIXER IS MICROSOFT ADVERTISING AND AOL CERTIFIED RICH MEDIA VENDOR
The ad format has the form of a cube with six alternating panels
0,53% Average CTR CUBE IN SKYPE
Choose format from the library with templates
Add event tracking by external systems
Take preview on the demo-page
DONE! RUN AD CAMPAIGN USING OBTAINED CODE.
Add creative elements step-by-step ADDING A CREATIVE Creative manual with technical
requirements
Confirmed views and user interaction with ad
Event tracking of each
creative Video VAST- events
Unlimited period of data
storage
Choose reports to display
Unlimited period of data storage
Save report in one of available formats PDF, CSV or XLSX
REAL-TIME STATISTICS: 100+ METRICS AND DATA SETS
