Admit OneDo it for the experience.

Problem

Marketing effectively is a difficult task for any business.

Location is often times the reason why a local business succeeds or fails.

Customer acquisition is challenging for fringe businesses during major events.

Admit OneSolution - A mobile-based application where the experience of attending events is simplified into pre-/during-/post-game stages for users via an event directory in order for businesses to

Make Money via new customers

entering your business and promoting special

listings

Attract New Customers

and foster an experience-oriented

culture for users

Save Moneyby effectively

targeting the foot traffic market around

major venues

Team Admit One

Parsa A. HoghooghiCo-Founder

Duke University ‘21Economics Major w/ a Finance Concentration

Honor Council Member & IFC VP of Programming

Robert H. MurrahCo-Founder

Duke University ‘21Computer Science Major, Student Worker in the Duke University Athletic Department External Affairs Office

Product Admit One

Admit One

Interactive app thatguides event experience

Organize and plan pre-/during-/post-

game itinerary

Recommend/market under-recognized

businesses around event

TAM900

College towns$130.5M

Projected annual revenue for college towns

121Professional Stadiums/Arenas

$202MProjected annual revenue for

professional venue areas

$332.5MTotal Addressable Revenue

Admit One

$145KAverage projected revenue per

town

$1.6MAverage projected revenue per

stadium area

Business Model: Freemium ServiceAdmit One

Revenue streams are tri-fold:

1. A recurring calculated monthly fee (dependent on location & listing conversion rate)

AND/OR

2. Paying 5% of the night’s revenue if capacity surpasses 50%

AND/OR

3. Sponsored Pre-/Post-Game Events

Customer Acquisition Admit One

Grassroots Marketingvia direct sales team of 2-3 per

city that actively approach businesses and sell them on

our product

Site Promotionvia lifestyle sites like Thrillest,

TimeOut etc. and weekly email blasts

&Google AdWords -- Utilize

Remarketing List Search Ads (RLSA)

&AdBeat display advertisements

Word of Mouththrough referral programs

&Peer-to-Peer Competition

Market Adoption

Key Partners

● Anchor Venues ● Restaurants local to stadium/events● Local Parking Garages● Yelp, FourSquare, OpenTable or Local Eats● Tier 2 ticketing partners (TickPick, TicketIQ, Vivid

Seats, FanExchange, etc.)● Google ● Waze

Channels

● Cold-calls● Ad campaigns via sales dept.● Local salespeople via face-to-face interactions● Referral program

Launch Cities

New York City, New York & Miami, FloridaAdmit One

Competition

Affordable

Expensive

Simple & Accessible

Complicated & Hard-to-use

Admit One

Fin

anci

als

Admit One

Core Assumptions

~70% of fans use a mobile device → 20% conversion rate of digital fans

~10% of Admit One users click on businesses’ premium listings

Businesses in a 1-3 mile radius from major venues

PPC → Avg $1.5/click

Growth Plan

Franchisee Model

Social Integration

Increase City Presence

Primary Expenses

App Dev + Maintenance

Marketing + Promotion

Sales Ambassador Salaries

$300KA convertible note with a $5M valuation cap and a 20% discount

Purpose - App Dev & Campaigns in Initial Markets

Investment Opportunity Admit One

Questions