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HOW? UNDERSTAND what mobile marketing CAN do

STUDY mobile user experiences

LEARN from the preceding successful marketers

BE INNOVATIVE

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Mobile Marketing Mobile marketing is known as a set of actions acquired through mobile devices (feature phones,

smartphones, tablets,…) aiming for branding & based-performance

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Mobile Branding solutions

Focus immensely on smartphones & tablets

Interactive, direct, and impressive

Full-screen takeover

Exclusive zone for branding: no competitors

Choose a premium mobile ad network

Integrate with content marketing

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Mobile Performance-based solutions

Identify the clear actions: Click-to-download or Click-to-call

Be innovative and creative in design aligning in consistent with the message

Pay attention to the purchased volumes as well as CVR

Take advantage of SEO and the search content

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Invest in mobile marketing

The demands in mobile is relatively high marketers need to take actions

Choose the prestigious partner (Admicro) which provides consulting, tracking, real-time report… to

help businesses in enacting the mobile marketing campaigns

Integrate with other channels to bring in great results: SEO, online advertising, social media, etc…

Build mobile as a centric-audience tool

Take use of demographic, geographic and behavioral targeting to reach the right audience

Admicro supports in building websites to w@p sites

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Understanding Big Data Target audience:

Women, aged from 18 to 35

Live in Hanoi

iPhone users

Data research question:

What are the book titles most likely purchased by the consumers who bought “Good to Great”?

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What is Big Data?

4V Volume: large amounts of data

Variety: different data formats

Velocity: in-time processing

Value/Veracity

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Big Data in Mobile Available only on mobile: Latitude/longitude data

(i.e. Are they in store, in car, bus...? - Get more ways in term of context)

Multiple tracking, not just cookies. On mobile, data is adopted from applications, devices, geo data,

etc.

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Big Data in Mobile Marketing

The key game changer: to harness Big Data on Mobile

spatially understand how customers act based on a

longitudinal and temporal view

Big Data, if used rightly, will assist marketers to target their

customers more correctly, for both geo-targeting &

behavioral targeting

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Big Data in Admicro

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Developed since 2008

90% products & services development accounted by Big Data

Unique local Ad network using Big Data technology

4V:

Volume: 120 TB = 100 billion A4 papers

Variety: User act, app, browser, devices

Velocity: 2 minutes

Value/Veracity: increase 3-10 times

Key Takeaways No doubts for spending on mobile marketing in 2014

Keeping your mobile campaign simple and attractive as it can

The focus: based-performance & branding solutions

Big data, taking more actions to your customers

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Upcoming MMA Webinar March 28th, 2014

How to push mobile engagement and next-level opportunities

Check more at MMA Vietnam Website

http://mmaglobal.com/vietnam

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Additional Resources

click here

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click here

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THANK YOU

ADDITIONAL RESOURCES

• Learn more about MMA Webinar

http://www.mmaglobal.com/events/other/webinars

Sign up for the MMA

SmartBrief:

www.smartbrief.com/mma

Search for partners or get listed at the Mobile

Marketing Industry Directory:

www.mobilemarketingindustrydirectory.com

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