Ability to reach 31M readers, equal 90% of

Internet users in Vietnam:

8.2M A class readers

16M mobile readers

15.5M family and female readers

18.5M young readers

26M public readers

Admicro owns the largest and the most

influential Mobile Adnetwork in Vietnam.

Reach 16 million mobile readers

Big Brand customers: more than 450 big

brand customers including: Unilever, P&G,

Samsung, Vinaphone, and Mobifone

Small and medium customers: we serve

more than 10,000 SME customers within e-

commerce, logistics, education, and cosmetics

to name a few

#1 Ad Network in Vietnam with 40% market share

16M mobile readers with

60M visits/ per month

Growth rate: 125 %

Admicro Ad Network

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Admicro Ad Network

5 main channels

General news: 1.2B+ page views and 200 million visits a month: Dan Tri, Soha News, Nguoi lao dong, VCTV…

Finance – Business (A-class): 55M page views and 8.6M visits a month: CafeF, CafeBiz, VnEconomy, Dien dan doanh nghiep, Autopro and the Business subpage in Dan Tri

Family – Women – Health: 95M page views and 16.5M visits a month: Suc Khoe Doi Song, Gia Dinh, Afamily and Health subpage in Dan Tri

Social - Entertainment: Loved and visited frequently by more than 19.5M young readers from the age of 13-25, includes: Kenh 14, Soha (Soha Phim, Soha Musik), San Nhac, and Genk

E-commerce: 95M page views and 17M visits a month: Rong Bay, Mua Re, En Bac, Mua Chung

30 prestigious owned-websites

THE CORE

150 PARTNERS WEBSITES

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Admicro Ad Network

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58.73%

41.27%

By Gender

MaleFemale 38.34%

33.45%

23.21%

5.00%

By Region

NorthSouthernCentralOversea

Males: 15-24

Males: 25-34

Males: 35-44

Males: 45-54

Males: 55+

0% 5% 10% 15% 20% 25%

20%

18%

8%

5%

3%

By Age

Series1

Females: 15-24

Females: 25-34

Females: 35-44

Females: 45-54

Females: 55+

0% 5% 10% 15% 20% 25%

20%

16%

6%

3%

2%

By Age

Series1

Admicro Ad Network

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60.85%

33.29%

5.86%

By Device

Desktop Mobile Tablet

0-10 seconds

11-30 seconds

31-60 seconds

61-180 seconds

181-600 seconds

601-1800 seconds

1801+ seconds

0% 5% 10% 15% 20% 25% 30%

10%

25%

14%

10%

18%

17%

7%

Duration

Admicro Ad Network

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Arts & Entertainment/Celebrities & Entertainment News

News/Newspapers

Sports/Team Sports/Soccer

Travel/Air Travel

News/Sports News

Arts & Entertainment/Music & Audio

Arts & Entertainment/Music & Audio/World Music

Law & Government/Government/Executive Branch

Arts & Entertainment/TV & Video/Online Video

Business & Industrial

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%

Interest

Admicro Ad Network

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Traffic by hourly in TA: 40M/day.

Admicro Ad Network

7

Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_dantri_overview.png

Admicro Ad Network

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Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_kenh14_overview.png

Admicro Ad Network

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Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_sohanews_overview.png

Admicro Ad Network

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Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_afamily_overview.png

Admicro Ad Network

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Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png

Admicro Ad Network

12

Channels most visit by sites

Detail traffic: http://in.admicro.vn/uploads/pictures-128/ga_giadinhnet_overview.png

TechonologyWith nearly 100 staffs highly qualified in engineering technology,

Admicro is having the first and most complete tech team in the field of

online advertising in Vietnam.

We have dedicated time and effort to build and develop:

Intelligent data processing system: Processes 100,000 rps. Stores over 450B records, 75 TB of dispersive data. Manages 1B ad impressions/day and 31M unique visitors.

Self-serving advertising system: Allows customers to actively manage their campaigns including: the ad design process, ad launch parameters, and total campaign ad spending through innovative budget controls.

Behavior targeting technology: Distributes banner ads to viewers based upon unique information, past behaviors, and interests.

Geo-targeting technology: technology locates user locations including their specific Vietnam province and city with an accuracy >90%

Frequency and anti fraud technology: Optimizes the effectiveness of advertising by controlling the frequency of banner displays and monitors ad campaigns in real-time

13

14

Technology

Targeting workflow:

1. User load web => make an ad request to the ads servers.

2. Ads server make a question about user info to the Bigdata system.

3. Bigdata system analytics and answer the user info (Gender, Age, Interests,..)

4. Ads servers will get the fit ad for the user info

5. Ads servers response the ad to enduser

Technology

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Retargeting methodology

Description: We know who visited your site, who clicked your ads before, who interacted with other ads but in the same type with you. Then our ad platform will follow and show your ads everywhere/every time when meeting the users.

Implement:

- Implement a retargeting code for your site => so we can met all users from all sources who visited your sites.

- Mark your ad with special id. All users who clicked, interacted with your ads will be collected. The users will be candidate with high priority for your ads.

- Bigdata analytics: We store history of all users who clicked, interacted with many ads. From your TA, we can get more users from here with the same TA.