Adma Digital Marketing Pres Sep 08 Breeze
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Transcript of Adma Digital Marketing Pres Sep 08 Breeze
social network researchADMA Sept 08
the web
“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
people like
contributing
user as designer
“copywriting is interface design”
Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php
“understand & consider the person who'll experience
your design while you design”
Christina Wodtke - regarding User centred Design & Usability
management attitudes abound
“it’ll take too long”
“too expensive”
text ads, faces,
body parts
Neilsen Aug 2007http://www.useit.com/alertbox/banner-blindness.html
think.
“insanity is doing the same thing over and over again and
expecting different results”
Einstein
justify
iterate
social networks?
fast..
free?
crowds..
me!me!
me!
who?
where?
who else knows them?
‘I blog too, you know?’
convenience
random
where do they hang out?
Define
what is your problem?
how do you get answers?
search
conversations
readsurveywebsites
data
focus groups
ask ?s
observe
test
BALANCE
validity
confidence
reliability
sample
insight
causality
method
do
something
!
ask the right questions
hold the mayo!
Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
It’s personal!
and public
Open it up^
social talkback
read!
www.tangler.com
Validate
real-life focus group?
STOP!do enough & no more
Early understanding
Early translation
Ongoing validation
www.objectivedigital.com