ADM Social Media Boot Camps - Summary
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#admbe
ADM boot campsLinkedIn
TwitterFacebook
Summary
February 2012
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ADM Bootcamp – Business Networking
Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
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Agenda
• Introduction
• Optimizing YOUR personal profile
• Privacy Settings
• Company profiles revisited
• Groups basics
• Social Selling (Tim Nagels)
• 12 tips and tricks
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Why use it for your business?
Groups Companies
Networking Profiling Lead Generation Becoming an
Expert Job search
Community building Conversations Sharing content Branding Building
relationships Create influence
Present company Present products Status update for
followers See staff changes Employer
branding
Personal
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To Pay or not to pay
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LinkedInTerms of Service
• Comply with laws
• Only create profile for natural person
• Creating multiple profiles is not allowed
• Place information in correct fields
• Spam not allowed
• Only invite people you know
• Use real headshot or no picture
• Do not create MLM network
• Do not claim affilitation with LinkedIn
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Part 1 - Personal Profile
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How to get rid of multiple accounts?
Step 1 - Find your other account(s)
Step 2 - Sign in to the account you want to close. If you can't remember your password, click the Forgot Password? link.
Step 3 - IMPORTANT: Make sure you're signed in to the account you want to close and then close your account.
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How to close multiple accounts?
• If you have problems signing in to your duplicate account, contact us with the following information:
• The URL for the profile you want to remove (e.g. http://www.linkedin.com/abc123).
• The email address(es) associated with that account.
• Your name as it appears on LinkedIn, and any alternate names you may have used.
• If you want to merge your accounts into one, we may be able to help you transfer all your connections.
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Optimizing your personal Profile
• Have a good picture
• Have a great headline
• Mention your company
• Link your profile to the company
• Update your Status
• Add your website(s)
• Personalize your website(s)
• Add your Twitter Account
• Change your vanity URL
• Add a summary
• Add experiences
• Add Skills
• Add Education
• Join Groups (visibly)
• Add Applications
• Get Recommendations
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Groups Basics
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Group Basics6 Steps
• Step 1: Create group (open or closed)
• Step 2: Admins
• Step 3: Create group rules
• Step 4: Create templates
• Step 5: Add content
• Step 6: Moderate
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Companies
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What can they be used for?
In -> Out
• Create visibility
• Allow people to link with their company on LI
• Provide company status updates
Our -> In
• Follow companies
• New people
• Promotion of people
• Departures
• Status updates
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Tips and Tricks
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
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Agenda
• Introduction
• Twitter Speak
• Why use Twitter
• Create new account
• Your first Tweet
• Basic Twitter explained
• Update your profile
• Searching Twitter
• Create Lists
• Twitter Actions
• Customer Service
• Connecting accounts
• Promoting your account
• The perfect Tweet
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Some statistics
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135.000 accounts
Twitter in Belgium
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YouFollowOthers
OthersFollow
You
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Twitter Speak – Part 1• Twitter Handle – User name
• To Follow - See updates from others
• Followers – Other people seeing your updates
• Follow Back – To follow a followers
• Lists – People you follow
• Twitter Stream – List of a person’s updates
• Tweetup – face-to-face meeting setup thru Twitter
• Twunch – Twitter Lunch (See VincentVQ)
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Twitter Speak – Part 2
• Tweet – Twitter post
• Direct Message – SMS-like
• Promoted Tweet – Paid tweet
• Retweet – Forward a tweet
• Mentions - @twittername
• Hashtag – Tagging system to aggregate content around one topic
• Trending topic – Popular topic
• Follow Friday (#FF) – recommended people
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Why Use Twitter?
1. Develop and promote your brand
2. Build your network
3. Interact with your customer base
4. Track what people are saying about your company and brand
5. Create buzz around upcoming events, news, product launches
6. Recruitment
7. Promote other content you‘ve created, including webinars, blog posts or podcasts
8. Develop direct relationships with bloggers and journalists
9. Generate sales leads for your business
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Practical Session
DO1. Create an Account
2. Send your first tweet
4. Update your profile
5. Searching in Twitter
6. People and Lists
9. Connecting Accounts
EXPLANATION
3. Twitter Wall Explained
7. Twitter actions
8. Customer Service
10. What to tweet & the Perfect Tweet
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
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Overview1. Introduction
2. Joining Facebook
3. Challenges
4. Content
5. Personal Privacy & Security
6. Groups
7. Pages
8. Advertizing
9. Promotion
10.Insights & Stats
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Facebook is really simple...
You Friends
Content is posted by
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Joining Facebook
• Create an account
• Inviting Friends
• Setting your privacy
• Posting content
• Adding Applications
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Joining Facebook
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Security & Privacy
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Personal
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Privacy Settings
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Groups
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Why Groups?
• Create closed/secret community
• Discussion forum
• Personal approach
• Group chat
• Better focussed content
• Ability to hide group from the outside world
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Pages
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Create a Page in 3 Steps
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Advertizing
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Facebook away...
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+32 3 543 73 23
@admteam (#admbe)
ADM: Where business and ICT meet
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www.adm.be