Adlabs Entertainment Limited

Investor Presentation - July 2016

Safe Harbour

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Adlabs EntertainmentLimited (the “Company”), have been prepared solely for information purposes and do not constitute any offer,recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on inconnection with any contract or binding commitment whatsoever. No offering of securities of the Company will be madeexcept by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considersreliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall beplaced on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. ThisPresentation may not be all inclusive and may not contain all of the information that you may consider material. Anyliability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

This presentation contains certain forward looking statements concerning the Company’s future business prospects andbusiness profitability, which are subject to a number of risks and uncertainties and the actual results could materially differfrom those in such forward looking statements. The risks and uncertainties relating to these statements include, but arenot limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, competition (bothdomestic and international), economic growth in India and abroad, ability to attract and retain highly skilled professionals,time and cost over runs on contracts, our ability to manage our international operations, government policies and actionsregulations, interest and other fiscal costs generally prevailing in the economy. The company does not undertake to makeany announcement in case any of these forward looking statements become materially incorrect in future or update anyforward looking statements made from time to time by or on behalf of the company.

2

2013

First and Only Global Scale Theme Destination in India

3

India’s Largest Snow Park with 100% natural snow

All-weather theme park spread over 132 acres with 25 rides and

attractions targeted at visitors of all age groups with an estimated

daily capacity of 15,000 guest

A Mykonos theme based water

park with 14 water slides and

wave pools with an estimated

daily capacity of 5,450 guest

287 keys family hotel to be managed under the

name “Novotel Imagica Khopoli”

116 keys (Phase I) opened to public on 16th

Sept 2015

2014: Water Park

2013: Theme Park 2015: Novotel Imagica

2016: Snow Park

20142015

2016

International Theme Concept…

4

Imagica has sourced rides from Leading Global OEM’s & Designers...

Hulk Roller Coaster Islands of Adventure

Universal Studios Orlando

Space Mountain Disneyland

SimpsonUniversal Studios

Orlando

Buzz light year Magic Kingdom

Disneyland Orlando

Dinosaur Flume Ride

Universal Studios Orlando

Poseidon's Fury Islands of Adventure

Universal Studios Orlando

…these OEMs have built marquee Attractions at “best of the Global Parks”

Soaring Over California

Disney World, USA

Haunted Mansion Magic kingdom

Disneyland

Dumbo, Magic Kingdom

Disneyland

Bubble Show, Macau

PiratesMagic kingdom,

Disneyland

Mine TrainOcean ParkHong Kong

India’s First True International Theme Experience…

5

Creative customization of International rides helped us develop numerous attractions at Imagica

Nitro

Deep Space

Mr. India

Rajasaurus

Alibaba & Chalis Chorr

Wrath Of Gods

I for India

Salimgarh

Tubby Takes Off

Cinema 360 -Prince of the Dark Waters

Splash Ahoy

Gold Rush Express

Save The Pirate

Bump It Boats

Wagon O Wheel

Scream Machine

Dare 2 Drop

Zoobaloo

Humpty’s Fall

Detective Bow Wow

Show

Mambo ChaiChama Crazy

Tea Cups

The Magical Carousel

Happy Wheels

An assortment of international level attractions at Imagica provide an

Immersive Entertainment Experience

…Global Scale, Quality & Safety

6

Spread over 132 acres with 25 rides at Imagica, 14 rides at Aquamagica & high capacity

Surplus land to add 3-4 rides over the next 5 years including one major ride or attraction every two years

Themed rides customized to Indian sensibilities designed and supplied by international vendors

“Nitro” – largest roller coaster in India

Best in class Master Plan, Design & Services to build high Safety

Vendors compliant with international standards – ASTM, European or EN Standard

International safety certifications

TUV SUD South Asia Pvt Ltd engaged to carry out inspection, testing and installation certification

…Evolving into India’s First Holiday Destination…

7

7

• Imagica has positioned itself as a tourist zone consisting of

• Weekend hill retreats nearby Lonavala & Kandhala (20 mins away)

• Connectivity to the Navi Mumbai Airport (25 mins away)

• Pilgrim circuit as Ashtavinayak tourism, located in close proximity to

Pali & Mahad Ganapati (30 mins away)

• Also beach tourism in Alibaug, Kashid, Murud (Just 60 mins away)

• Proximity to Mumbai & Pune, 2 of the biggest city’s of Maharashtra

• Connected via Mumbai-Pune Expressway

– Located on the Mumbai Pune Expressway

– 1-2 hours drive from Mumbai and from Pune

– Pick up and drop off service from designated locations in Mumbai and Pune

– Located 6 kms from Khopoli station, serviced regularly by the Mumbai suburban train services

– Free shuttle services to and from the Khopoli station at designated intervals

– Mumbai Airport at a distance of 79 kms

– Pune airport at a distance of 82 kms

…Conceptualized by Entertainment Entrepreneur..

8

Mr. Manmohan ShettyChairman & Managing Director

A Pioneer in film processing laboratory and production in India

Year 1978

A Pioneer in ‘IMAX’ & Multiplex Revolution in India

Year 2001

Thrive for Innovation & Thrill, he has conceptualized and launched ADLABS IMAGICA

Year 2013

• Conceptualized and launched ‘Adlabs Imagica’ and in-charge of overall business operations

• More than three decades of experience in the Indian media and entertainment business including theatrical exhibition business and the digital cinema business in India

• Founded Adlabs Films Limited which went public in January 2001

• Served as the Chairman of the National Film Development Corporation set up by the Government of India and the President of the Film and Television Producers Guild of India

An International Theme Destination in India

9

Integrated Theme Park DestinationAn exciting opportunity for India

10

Theme Park

Snow Park

Water Park

Novotel Imagica

• Quality Theme Parks across globe have witnessed high footfalls

and secular growth

• India lacks a High End family Entertainment Destination, Adlabs Imagica is a first and only such destination

• Burgeoning Indian middle class provide Favourable macroeconomic and demographic dynamics

Theme Parks – Secular Growth Story

11

CAGR

Attendance at select Asian parksRegional attendance (top 10 parks)

Attendance at select global theme parks

Large format parks have visitors in excess of 8-9 million per annum

4166

90116

61

131146

236

Magic Kingdom EuropeTokyo DisneylandDisneyland

85

16

77

30

Ocean ParkOCT Park China Disneyland Hong Kong

81010111214

161714

11111214

171820

Disney’s Animal Kingdom

EpcotDisneyland Tokyo Disneyland Universal Studio Japan

Tokyo DisneySeaEurope

Disney’s Hollywood Studios

Magic Kingdom

12.5% 8.4% 6.9%12.1% 11.4% -1.6%7.4%

2009 2015

Favourable macroeconomic and demographic dynamics in Indiaa

12

Source: India Brand Equity Foundation (‘IBEF’), IHS, 2011 Census of India, IMaCS report, FICCI – KPMG report, India Tourism Statistics 2013, Corporate Catalyst Report on Tourism

Robust GDP growth Rising per capita incomes Increasing urbanisation Young population

Rise in domestic tourism

2005 2012

73,780

182,426

2011 2019

No

min

al G

DP

pe

r ca

pit

a(I

NR

)

No of multiplex screens Indian parks industry sizeGrowing consumerism – share of spending

2015

6.4%

2014

5.4%

2013

4.4% 31%

35%

34%

0-14 Years 15 - 34 Years > 34 Years

54%

15%

31%42%

18%

40%

888

2014

1,800

2009

669

2014

1,203

2009

50

25

Next Five Years

Current

600

377

2011 2039

Staples Discretionary Consumer Services

India lacks a High End family Entertainment Destination

13

Significant gap in market for World Class Live Entertainment Destinations in IndiaFirst mover advantage to AEL

Consumer Options Availability Concepts Average Cost

Theatre YesThe Comedy Store,

Prithvi Theatre, NCPA etc.

INR.800- INR.1,000 per person for 2-3 hours of

entertainment

Standard Amusement Parks

YesEssel World & Water

Kingdom

INR.800-1,000/- with no major attractions and they

lack scale and ambience

Full Fledged Entertainment Destination with Theme park, Water park, Retail,

Dining etc.

No Non ExistentTowards the highest end

of live entertainmentvalue chain

Family Entertainment Destinations

YesMalls (Retail, Dining, Pubs,

Cinema)INR.1000/- onwards for a

family

Weekend Get away Destinations

YesAamby Valley City, Lavasa,

Kashid, Lonavala etc.INR 3,000 onwards per day

Lack of Entertainment Destinations in and around Mumbai

Growth Drivers

14

EnhancingFootfalls

New Attractions

• Intends to add 3-4 rides and attractions over the next 5years, including 1 major ride or attraction every 2 years

IncreasingEntertainment

OptionsNew Holiday DestinationsIntend to set up integrated holiday destinations in other locations in India, either through parks owned and operated by us or through a partnership or a franchise model

Targeting Pan-India Marketed as Holiday Destination across India

Tie-ups with various Travel & Tourism Intermediaries

Huge Potential in Primary Catchment Area Mumbai-Pune & Peripheral area provide the largest and the best demographic of

catchment population across all of India

Enhancing customer base to mid-strata

To add 3-4 rides & attractions over the next 5 years, including 1 major ride every 2 year

Snow Park opened for guest in first week of April ‘16

Multi pronged approach to increase visitors

15

Targeted marketing with family entertainment as the key theme

Hoardings, local TV channels, print media, radio

Extensive use of social media for digital marketing and sales

“Pull” strategy

Scaling up sales & distribution network with FOS

Expanding B2B & Channel network

School offerings

Corporate & MICE

Group tours

“Push” strategy

Building a strong transportation ecosystem to cater to all segments

Creating special properties

Grand Imagica Parade

Go with the flow Weekender

Innovative sales strategies

Meaningful ticket sales online

Tie-ups with online ticket booking sites

Convenient payment options

Online sales

Positioning as a multi-day destination

Destination wedding

Venue for birthdays, MICE

05 HotelMoving towards an integrated holiday destination pan India

Avenues to enhance non-ticketing revenues

Food & Beverages– Increase the per capita spend on F&B

Increase the number of meals

Adding beverage portfolio

– Promoting concepts like breakfast and dinner with characters

– Catering to evening events

Merchandise and Intellectual

property– Licensing park characters

– Out of park sales on Imagica stores, website and other online portals

– Expanding product portfolio

Tie-up opportunities– Snow Park

– Adventure-course tower

– Tie-ups on a revenue share basis

Sponsorships and alliances

– Sponsorship and alliances with other brands

– Brand activation at the park

16

Growth Strategies

17

Walkin V/s Channel & Group Sales

78%

22%

Q1FY17

50%

50%

In Next 2-3 yrs.

Catchment Area

60%

29%

11%

Q1FY17

50%

30%

20%

In Next 2-3 yrs.

74%

26%

Q1FY17

65%

35%

In Next 2-3 yrs.

45%

55%

InternationalTicketing & Non-Ticketing*

Walkin Channel & Group Sales

Ticketing

Non Ticketing

ROI Guj + ROMMum + Pune

* Excl. Hotel

Growing Footfalls and Revenue

18

Total Number of Guests

449,621

Q2 FY16

248,123

Q1 FY16

539,187

Q4 FY15

300,291

Q3 FY15

367,019

Q2 FY15

216,127

Q1 FY15

181,056

-4%515,555

Q4 FY16

317,368

Q1 FY17Q3 FY16

Theme Park

Water Park

Snow Park

Total Revenue ( in mn)

Q4FY16

662

859

Q3FY16

347

Q1FY17

+7%

Q2FY16

531458

Q1FY15 Q2FY15

351

Q4FY15

628

339

Q1FY16

800

Q3FY15

Theme Park

Novotel Khopoli

Snow Park

Water Park

Revenue Break-up

19

Q1FY17 Revenue Build-up (Rs. mn) Q1FY17 Revenue Break-up

94

59

115

859

Retail Others

25

F&B Snow Park

552

Total Revenue

16

Ticketing Hotel

64%

13%

7%

11%

2%3%

Ticket F&B Retail

Hotel Snow Park Other

ARPU Break-Up

20

ARPU (Rs.)

1,432

1,130

2,091

1,770

+18.1%

Q1FY17

+26.7%

Q1FY16Q1FY17Q1FY16

967

730

1,626

1,337

Q1FY17 Q1FY16 Q1FY17

+21.6%

+32.5%

Q1FY16

465400

465433

Q1FY16Q1FY17 Q1FY17

+16.3%+7.4%

Q1FY16

14%14% 12%

17%18%

16%

6% 5%3% 4%

Q1FY16

65% 68%

Q1FY17

3%

Q1FY16 Q1FY17

78%

4%

76%

TicketingOthers Retail F&BTheme Park Water Park

ARPU - Ticketing (Rs.)

ARPU – Non Ticketing (Rs.) ARPU Break Up (%)

Theme Park Water Park

Medium Term Strategies

21

• Adventure Park – (Revenue sharing arrangement with no Capex). Expected to be operational in H2 FY17

• To add 3-4 rides over the next 5 years including one major ride or attraction every two years

New Attraction at Adlabs Mumbai

• Development of a township project at AdlabsMumbai on the 170 acres of surplus land through a wholly owned subsidiary

• Opportunity to generate high cash flow

Monetization of Real Estate - Khapoli

• Exploring Theme park project through a JV model with land owners in Hyderabad

• Exploring options in Delhi /NCR

Exploring Theme Parks

Integrated Township project

Key Financial Highlights

22

Footfall (mn)

Revenue(Rs. mn)

0.520.54

Q1FY16

-4%

Q1FY17

EBITDA(Rs. mn)

800 859

Q1FY17Q1FY16

+7%

302

247

Q1FY17Q1FY16

+22%

ARPU(Rs.)

Q1FY17

1,4841,757

Q1FY16

+18%

Management Commentary

• FY17 will be a stabilisation year, wherein all the products are functioning together for the first time

• The positioning of the business has been redefined over Q1 FY17

– The premium positioning of the parks, as was envisaged while setting up the project, has been brought

back in focus

– The communication and branding strategy has been totally revamped to reflect the premium positioning of

the park

– The pricing has also been realigned keeping in mind the premium positioning and the price inelasticity of

the product. The following steps have been taken in this regard:

• Ticket pricing has been moved to plus tax model

• Low ARPU products such as Happy Tuesday, Wat-a-Wednesday, Lazy Sunday etc. have been discontinued

• The focus is now on revenue maximisation and on driving ticketing and non-ticketing ARPU while maintaining footfalls

23

Management Commentary

• Revenue grew by 7% and EBITDA by 22% YoY in Q1 FY17

– EBITDA Margin improved by 428 bps to 35.2%

• Overall ARPU grew by 18% yoy for Q1FY17

– ARPU grew by 18% in Theme Park and 27% in Water Park

• Ticketing ARPU improved by 21% YoY

– Consistent focus of management to improve pricing

– Discontinuation of low ARPU products like ‘Happy Tuesday’, Wat-A-Wednesday, etc

– Ticket pricing moving towards plus tax model

• Non-catchment area including Gujarat contributes ~40% for Q1 FY17

• Since opening in April ’16, our latest attraction Snow Park has received an over whelming response

– Entertained ~88,000 guest in Q1 FY 17

• Average occupancy of ~88% at Novotel Imagica (NIK) with ARR of Rs. 10,000+ including F&B

– Average ARR of Rs. 6,800+

– Hosted 55+ corporates and 1 destination weddings

24

Recent Updates

• Received Locational Clearance for developing a ‘Special Township’

– Receives Locational Clearance for Special Township from Government of Maharashtra

– Approval comes under Special Township Policy 2006/ 2014 of the Government of Maharashtra

– Approval is for 88 acres of land out of the total surplus land and in process of obtaining approval for the

balance surplus land as well

• Launched Snow Park

– In Joint venture with Acme Entertainment at no Capex

– Revenue sharing model to provide operational efficiency

– Built over an area of 30,000 sq. ft.

– 100% natural snow

– Real snowfall & sub-zero temperatures as well as a 50 foot tall snow dome

25

Profitability Statement – Quarter

Particulars (Rs. mn) Q1 FY17 Q1 FY16 YoY

Footfall* (Nos.) 515,555 539,187 -4%

Revenue 859.5 800.1 7%

Raw Material 80.7 74.8 8%

Advertisement, sales and marketing expenses 151.0 143.0 6%

Employee benefits expense 155.9 154.8 1%

Repairs and Maintenance 28.7 42.5 -32%

Power, fuel and water 48.0 41.8 15%

Other expenses 92.8 96.0 -3%

EBITDA 302.3 247.2 22%

EBITDA Margin 35.2% 30.9%

Other Income 2.4 35.2 -93%

Depreciation 242.8 207.8 17%

Finance Cost 291.9 273.3 7%

Profit Before Tax -230.0 -198.8 -

Tax -37.7 -43.5 -

Profit after Tax -192.3 -155.24 -

26

* Excl. Hotel

Profitability Statement – Full Year

Particulars (Rs. mn) FY16 FY15

Footfall* (Nos.) 1,554,199 1,064,492

Revenue 2,339.8 1,779.8

Raw Material 247.9 161.1

Advertisement, sales and marketing expenses 425.3 333.5

Employee benefits expense 595.4 479.1

Repairs and Maintenance 139.7 70.9

Power, fuel and water 165.1 134.2

Other expenses 365.3 395.8

EBITDA 401.2 205.2

EBITDA Margin 17.1% 11.5%

Other Income 166.8 18.3

Depreciation 877.1 797.5

Finance Cost 1,106.0 1,145.7

Profit Before Tax -1,415.2 -1,719.6

Tax -503.9 -648.0

Profit after Tax -911.3 -1,071.6

27

* Excl. Hotel

Balance Sheet

28

Rs. mn Mar-16 Mar-15

Shareholder’s Fund 6,160.2 7,094.6

Share Capital 799.0 799.0

Reserves & Surplus 5,361.2 6,295.7

Non-Current Liabilities 9,607.6 10,414.4

Long Term Borrowings 9,581.2 10,393.5

Long term provisions 26.4 20.9

Current Liabilities 1,117.8 2,531.1

Short Term Borrowings 461.9 840.0

Trade Payables 316.0 284.1

Other Current Liabilities 335.5 1,401.1

Short-term provisions 4.3 5.9

Total Equity & Liabilities 16,885.6 20,040.1

Rs. mn Mar-16 Mar-15

Non-Current Assets 16,295.7 15,636.4

Fixed Assets 13,818.7 14,733.2

Non-Current Investments 1,061.7 4.2

Other Non-Current Assets 119.9 107.7

Deferred tax assets (net) 1,295.4 791.5

Current Assets 589.9 4,403.7

Inventories 123.7 105.2

Trade Receivables 37.9 58.9

Cash and Bank Balances 202.7 3,935.8

Short-term Loans and Advances

1.2 3.6

Other Current Assets 224.5 300.1

Total Assets 16,885.6 20,040.1

Positive Momentum

29

4,800+Over 1,860 agents

added since April 2015Total Agents base over 4,800

05 065+

We have initiated marketing coveragebeyond catchment through Television

campaigns

04

01

14,128Highest single day footfall of

14,128 at Imagica in December 2015

02

~4 mn

Achieved a milestone of entertaining ~4 mlnguest since launch

03

~20%Repeat Footfalls

More than 1 time visit: 16%More than 2 times visit: 4%

0920%+

Digital Sales as % to overall ticket sales

08

2,70,000+Mobile APP launched onAndroid & IOS. Current

downloads over 2.7 lakh

07

85%+Avg. occupancy of ~88% at Novotel Imagica

with ARR of Rs. 10,000+ in Q1FY17

40%+Non-catchment including Gujarat

activationhas resulted in 40%

contribution for Q1FY17

Awards & Recognitions

• OTM Award for Excellence

– Most Promising New Destination Award, 2015

• Voted among the Top 10 Amusement parks in Asia

• Tripadvisor’s Traveller’s Choice Award 2015

• Tripadvisor’s Certificate of Excellence 2015

• TRA Research

– India’s Most Attractive Brands 2015 – Entertainment category

• IAAPI Awards 2016

– Print Media – Winner

– Electronic Media – TV Channel – Winner

• Hotel Investment Conference South East Asia

– Novotel Imagica Khopoli Awarded the Best New Hotel of the Year – “Upper Mid Scale Segment”

• Imagica gets ISO certified for Integrated Management Systems by Bureau Of Indian Standards (BIS)

– Quality Management System- IS/ISO 9001:2008

– Environmental Management System-IS /ISO 14001:2004

– Occupational Health and Safety Management system –IS 18001:2007

30

For further information, please contact:

Company : Investor Relations Advisors :

Adlabs Entertainment Ltd.CIN: L92490MH2010PLC199925

Mr. Rajesh Kalrorajesh.kalro@adlabsentertainment.com

www.adlabsimagica.com

Strategic Growth Advisors Pvt. Ltd.CIN: U74140MH2010PTC204285

Mr. Jigar Kavaiya / Mr. Ayush Jainkjigar@sgapl.net / jayush@sgapl.net+91-9920602034 / +91-9769710778

www.sgapl.net

31