Aditya 20Birla 20-Final 20ppt 1
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Transcript of Aditya 20Birla 20-Final 20ppt 1
BCG MATRIX
OF
ADITYA BIRLA GROUP
Under the Guidance of :Prof. Dr. Vidya Hatangaddi
Prof. Annie PillaiProf. Navneet Kaur
UltraTech CementIdea Cellular Limited
HindalcoHi-Tech Carbon Black
Essel Wind Division Aditya Birla Retail Ltd. (MORE)Indo Gulf –AgribusinessAditya Birla Minacs Ltd. – IT
Sector : Cement- grey and White Cement
Products : Composite plants, grinding units, white cement plants, ready-mix concrete plants
Percentage Growth of Cement Industry : 6.4%
Fiscal Year 2011-12 Revenue of the SBU : Rs. 21,840 CrFiscal Year 2011-12 Revenue of the Industry :Market Share in Terms of Value : %
Market Share in Terms of Volume Units(000 tonnes): %Total Cement Production of SBU :Total Cement Production of Industry:223.02 million tonnes
SBU: Ultratech Cement
Company : Grasim
SBU : Ultratech Cement (contd….)Fiscal Year 2011-2012 Revenue of the SBU: PAT: Rs. 2,446 Cr in
2012
Percentage Growth of the concerned SBU over last year : %
Combined Market Share:ACC = 10.3%Jaypee = 6.7%Ultratech Cement = 18.3%Ambuja = 9.6%India Cement = 5.1%Other = 50.0%Future Investments : Rs 11,000cr in upcoming 3 years.Current Scrip(Share) Price : Rs. 1475.45 (+0.54%)POSITION ON BCG : Star
SBU : HindalcoProducts: Aluminium and Copper Products.
Market Share in Terms of Volume Units:
Fiscal Year 2011-12 Revenue of the SBU : 4271 cr
Fiscal Year 2011-12 Revenue of the Industry to which SBU belongs : 23757 cr
Market Share in Terms of Rs. Value : 17.97%
Competitors Market Share:
Novelis - 12%
Cameroon – 08%
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SBU : Hindalco (contd)
Percentage Growth of the concerned SBU over last year : 9.1%
Current Scrip(Share) Price : 148.60 + 1.75
POSITION ON BCG : Cash Cow
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Sector : Telecommunication
Products : Cellular Services
Growth of Telecommunication Industry: 39% YoY increase in its subscriber base as of March 2011
Fiscal Year 2011-12 Revenue of the SBU : Rs.15399crore
Fiscal Year 2011-12 Revenue of the Industry : Rs. 1,16,659crore
Market Share in Terms of Rs. Value: 13.2% in FY’ 11 compared to 12.4% previous year.
Market Share in Terms of Subscribers : 11.0277%Reported Subscribers : 89.5 million as compared to 63.8 million last year, an
increase of 40.2%Active Subscribers : 83.3 million (14.51% of Total Active Subscribers)
Indian wireless telecom subscriber base : 811.59 million 1/2
SBU: Idea Cellular LimitedCompany: Aditya Birla Nuvo
Competitors Market Share:SBU: Idea Cellular Limited (contd…)
Percentage Growth of the concerned SBU over last year: 40.28% (Subscriber) Current Scrip (Share) Price: BSE Feb 24, 15:57 92.70 0.15 (+0.16%)
Position on BCG Matrix: STAR 2/2
Sector: Power
Products : Electricity
Growth of Wind Energy Sector: 23.08%
Market Share in Terms of Power produced: 0.58%Installed Capacity of Essel Mining: 75 MWInstalled Capacity of Wind Power in India: 13000 MWAnother 3000 MW of capacity was added in the year 2011.
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SBU: Essel Wind DivisionCompany: Essel Mining & Industries Ltd.
SBU: Essel Wind Division (contd..)Competitor’s Market Share:
Company Capacity (MW) Market Share
Suzlon Energy 5000 MW 38.6%
RRB Energy 300 MW 2.307%
Regen Power Tech 300 MW 2.307%
WinWind 1000MW 7.69%
ABG Wind Division 75 MW 0.58%
Future Investments: Currently the group is focusing on solar power generation.
Position on BCG Matrix: Question Mark
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Sector : Retail
Product : Supermarket
Percentage Growth of Retail Industry : 45-50% annually. By the year 2013,the organized sector is expected to grow at a CAGR of 40%
Fiscal Year 2010-11 Revenue of the SBU : Rs.1130 Cr.Fiscal Year 2010-11Revenue of the Retail industry : Rs.9587 Cr.
Market Share : 11.7% (Value)
SBU : Aditya Birla Retail Limited (MORE)
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RETAIL COMPANIES SALES (Rs.CR) Market Share(%)
Pantaloon Retail 4325 45.11%
Shoppers Stop 1929 20.12%
MORE 1130 11.7%
REI Six Ten Retail ltd. 716 7.46%
Trend ltd. 686 7.15%
Provogue(India) 565 5.89%
Kewal Kiran Clothing 234 2.44%
POSITION ON BCG : Question Mark 2/2
Sector : Carbon Black
Product : Carbon Black
Percentage Growth of Carbon Black industry : 29% - 605000MT in FY 09-10 from 470000MT in FY 08-09.
Fiscal Year 2010-11 Revenue of the SBU : Rs. 1588.46 CrFiscal Year 2010-11 Revenue of the Carbon Black industry : Rs.3281.46 Cr
Market Share : 48.4% (Value)
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SBU : Hi-tech CarbonCompany : Aditya Birla Nuvo Unit
CARBON BLACK COMPANIES
Sales (Rs. Cr) Market Share (%)
Philip Carbon 1693 51.6%
Hi-tech Carbon Black
1588.46 48.4%
POSITION ON BCG: Cash Cow.
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Sector : Agribusiness
Products : Fertilizers, seeds, agrochemicals
Growth of the Agribusiness industry : 36% - 38.85 million tonnes as of 2010-11 from 28.5 million tonnes in 2009-10
Fiscal Year 2010-11 Revenue of the SBU : Rs. 1243.53crFiscal Year 2010-11 Revenue of the Industry : Rs. 47780.05cr
Market Share : 2.6% (Value)
POSITION ON BCG : Question Mark.
SBU : Indo GulfCompany : Aditya Birla Nuvo Unit
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Agribusiness Companies Sales (Rs. cr) Market Share (%)
Coromandel Int 7,613.92 15.93%
Nat Fert 5,790.40 12.11%
Zuari Inds 5,522.74 11.56%
Rashtriya Chem 5,522.22 11.55%
GSFC 4,754.27 9.95%
Chambal Fert 4,654.85 9.74%
GNFC 2,844.42 5.95%
Mangalore Chem 2,520.11 5.27%
Fert and Chem 2,501.40 5.23%
SPIC 1,732.20 3.62%
Deepak Fert 1,566.10 3.27%
Indo Gulf 1243.53 2.6%
Khaitan Chem 462.48 0.9%
Liberty Phos 364.26 0.76%
Rama Phosphates 354.02 0.74%
Basant Agro Tec 168.71 0.35%
Shiva Global 90.69 0.18%
Dharamsi Morarj 44.55 0.093%
Bharat Ferti 29.18 0.061%2/2
Sector : IT
Products: IT-ITes services
Growth of the IT industry : 28% - Rs 4,19,629cr. in 2011-12 from Rs. 2,47,808cr. in 2010-11
Fiscal Year 2011-12 Revenue of the SBU : Rs. 2082 cr.Fiscal Year 2012-12 Revenue of the IT industry : Rs. 4,19,629 cr.
Market Share : 0.49% (Value)
SBU : Aditya Birla Minacs Worldwide Ltd.Company : Aditya Birla Nuvo Unit
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TOP IT COMPANIES SALES (Rs.CR) Market Share(%)
TCS 54219 12.92%
Infosys 48679 11.60%
Wipro 41455 9.68%
HP 38227 9.17%
Cognizant 34367 8.18%
IBM 31163 7.45%
HCL Technologies 27745 6.61%
HCL Infosystems 23844 5.68%
Ingram Micro 19756 4.76%
Redington 17263 4.11%
POSITION ON BCG : Question Mark.2/2
Sector : Chemicals
Products : Chloro-alkali, Caustic soda
Fiscal Year 2010-11 Revenue of the SBU: Rs.1013crore
Fiscal Year 2010-11 Revenue of the Industry : Rs. 14438crore
Market Share in Terms of Rs. Value: 7.02% in FY’11
SBU : Aditya Birla Chemical Ltd
Competitors Market Sharea.Chloro-alkali•GHCL – 10.36%•Gujrat Alkali and C – 9.88%•Kanoria chemicals – 3.3%•Standard Industry – 0.04%•TATA chemicals – 43.11%
b.Caustic Soda•GACL (Gujrat Alkali and Chemicals Ltd)- 5.05%
Position on BCG Matrix
Sector : Textiles
Products : Viscose Staple Fiber, Wood Pulp, Fabric and Yarn.
Fiscal Year 2010-11 Revenue of the SBU : Rs. 6439cr
Fiscal Year 2010-11 Revenue of the Textile industry : Rs. 66100cr
Market share in terms of Value : 9.7 %
Market share : 9.7 % (Volume)
Share price : Rs. 29.9 per share
SBU: Aditya Birla TextilesCompany : GRASIM
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TEXTILES COMPANIES SALES (RS Cr) MARKET SHARE
Aditya Birla 6439 9.7%
Alok 6384 9.6%
Vardhaman Textiles Ltd 3607 5.4
JBF Industries 3553 5.3%
Garden Silk Mill 3395 5.13%
SRF ltd 2995 4.53%
S Kumars 2757 4.17%
Arvind 2691 4.07%
Trident ltd 2537 3.83%
Bombay rayon fashion 2255 3.41%
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Position on BCG Matrix
Presented by :
Ramandeep Arora
Jasia Wahid
Riddhi Udani
Medha Thakar
Mohammed Ali
Shefali Panchal
Aalia Wahid
Rajkumar Sharma
Sachin Shah
Manpreet Singh