Developing Successful Master Plans

Planning Trends – Why they have worked and will continue to work

ADIT Complan – 2012

By Ryan Clifton

DEVELOPMENT BUZZ

Sustainable

‘Green’

LEED

Smart Growth

TND – Traditional Neighborhood Design

AWAY FROM THIS……….

………….TO THIS

HISTORICALLY SUCCESSFUL PLACES AND CITIES

Grids

Axes

Open Space

Street Heirarchy

Human Scale

Core

Mix of Uses

Focal Points

……SO WHAT NOW? FROM A DEVELOPER’S STANDPOINT

GUIDING PRINCIPLES – THE PROCESS

Collaborative planning effort

Understanding the realities of your respective site

Understanding of the Target Market

Goals of a Sustainable project - Environmentally and Product Offering

Plan Flexibility

Understanding of the entitlement/permitting process

Intangibles

1. Collaborative TEAM Planning Effort

GUIDING PRINCIPLES

On-Site Workshop

EnVisioning

Local partner

Local consultant (well connected)

Thorough Analysis

Historic Site Characteristics

Environmental – watersheds, vegetation, fauna

Cultural – important practices, adjacencies, etc.

Context Sensitive

GUIDING PRINCIPLES

2. Understanding of the Realities of your respective site

True Market versus Vision

Effects of the project on the Local Population and Economy

GUIDING PRINCIPLES

3. A True Understanding of the Target Market

Environmental respect and conservation

Flexible and a mix of product offerings

GUIDING PRINCIPLES

4. Goals of a Sustainable Project

Product

Phasing

Overall Goals

GUIDING PRINCIPLES

5. Flexibility in the MasterPlan

Local Partner and/or Consultant

Do the homework – understand timing and overall process – what it takes

GUIDING PRINCIPLES

6. Understanding of the Entitlement/Permitting Process

Uniqueness

Distinguishable

Quality Executed Design

Materials

Spaces

Increased Quality of Life

Respect for the Environment and existing Culture

GUIDING PRINCIPLES

7. Intangibles – what will ultimately make your project successful

Design Elements of a Successful Plan / Project – PLACE MAKING

IMPLEMETING THE PRINCIPLES

Scale

Character

Details

Heirarchy

Connections

Sense of Arrival

Nature

Amenities

SCALE

PLACE MAKING

Creating Human Scale

Sequence of Spaces

Gateways

CHARACTER

Culture

Creating the ‘Sense of Place’

Details

PLACE MAKING

DETAILS

Materials – Native

Color

Texture

Architecture

Landscape

PLACE MAKING

HEIRARCHY

Product – concentrated density

Streets

PLACE MAKING

CONNECTIONS

Focal Points

Iconic Elements

Series of Spaces – Physical and Visual

Transportation

PLACE MAKING

SENSE OF ARRIVAL

Statement

Signage

First and Last Impression

PLACE MAKING

NATURE / NATURAL FORM

Native Natural Forms

Native Building Materials

Blend – built v. natural

PLACE MAKING

AMENITIES

Water Features

Pools

Spaces

Lighting

Multi Use Spaces

PLACE MAKING

Project Highlights:

447 acres

18 hole Steve Ballesteros golf course

11 tennis courts

Health Club

Lagoon Swimming Pool

Village Square with shops, boutiques, and restaurants

PROJECT EXAMPLES

Aix-en-Provence, France

1. PONT ROYAL

PONT ROYAL

Project Highlights:

220 acres

Reclamation, redevelopment, and reuse

Life Style Health Club

Mix of Uses – retail, residential – condo, single family

PROJECT EXAMPLES

Baltimore, Maryland

1. Quarry Lake

QUARRY LAKE

Project Highlights:

1200 acres

2 - 18 hole Jack Nicklaus golf courses

Four Seasons, St Regis

Health Club, Spa and Wellness Center

Mix of Residential Products

Connection to adjacent local fishing village

PROJECT EXAMPLES

Puerto Vallarta, Mexico1. Punta Mita

PUNTA MITA

Project Highlights:

140 Hectare site

18 hole Jack Nicklaus golf courses

150 room boutique hotel

Town Center

Mix of Residential Products

Dynamic village fabric interlaced with parks and pedestrian walkways

PROJECT EXAMPLES

Murcia, Spain1. La Torre

LA TORRE

summary Utilize the Guiding Principles as truly a Guide

Capitalize and embrace the uniqueness of Brazil, the Region, and Ultimately the Site – Context Sensitive

Seek out the right TEAM

PLANNING LANDSCAPE ARCHITECTURE URBAN DESIGN GRAPHIC DESIGN

FORT LAUDERDALE ORLANDO BALTIMORE BEIJING

www.edsaplan.com