Adidas Social Media Analysis Q4 2015

Adidason Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Adidas Twitter

Adidas: Social Media Report

This report looks at how

Adidasperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=adidas&utm_source=slideshare&utm_medium=button


Analysis of

AdidasFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

22,086,490 742,155 3.48% Worldwide Mostly Young, Male and Single

Adidas

Engagement Score

102

Total Posts

28

Total Likes

70,930

Total Comments

3,212

Total Shares

13,553

Most Engaging Content Type

Ad Campaigns

Least Engaging Content Type

Product Updates

Most Prolific Content Type

Product Updates

Most Engaging Campaign

#Throwbackthursday

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

20,800K

21,000K

21,200K

21,400K

21,600K

21,800K

22,000K

22,200K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

22,086,490

New Fans

742,155

Engagement

0

250

500

750

1,000

Adidas had an average engagement score of 102 and a highest of 896.

Community Analysis

Adidas fans are mostly Young, Male and Single Adidas fans are largely from Philippines followed by Vietnam.

Fan Demographics Distribution of Fans

60%

40%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

Philippines

Vietnam

Thailand

Brazil

Malaysia

Indonesia

Mexico

United States

India

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

Today 6

creators 3

icon 3

performance innovation 3

legend 3

Most Engaging Brand Posts

02-DEC-15, WED 9:01AM

Creators never follow.

Be who you are and create your own

game.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

896 47,446 1,523 11,328 Positive

01-OCT-15, THU 11:45AM

The wait is over. Welcome, James

Harden.

07-OCT-15, WED 11:02AM

3D-printed performance footwear. This is Futurecraft 3D.

Take a sneak peek at the future of running ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

106 3,015 497 268 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

73 1,272 87 387 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/182162001806727/posts/1031575963531989



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25

0 50 100 150 200 250 300 350 400

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Adidas posts were around 'Product Updates', and posts around 'Ad Campaigns' received the highest

engagement.

Content Intel

0 1 2 3 4 5 6

0 50 100 150 200 250 300 350 400 450

Brand News

Others

Event

Product Updates

Corporate Social…

Ad Campaigns

Photos

Deals/Offers

Occasion specific deals

Contest

Question to fans

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


In Adidas Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 2 4 6 8

0 10 20 30 40

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4

0 10 20 30 40 50

Tracksuit Day

Futurecraft Leather

#YEEZYBOOST 350

Number of Posts

Engagement Score


This is the performance of a selection of Adidas campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

adidas GlobalTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

2,483,789 110,539 4.66% Worldwide

adidas Global@adidas

Engagement Score

403

Total Proactive Tweets

45

Replies Total

62

Favorites Total

35,142

Total Mention

46,571

Total Retweets

25,592

Response Rate (%)

0.13%

Average Reply Time (mins)

110

BRAND TWEETS USER TWEETS

Brand Overview

2,300K

2,320K

2,340K

2,360K

2,380K

2,400K

2,420K

2,440K

2,460K

2,480K

2,500K


Follower Growth

Total Followers

2,483,789

New Followers

110,539

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

161

Engagement

0

250

500

750

1,000

1,250

adidas Global had an average engagement score of 403 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

45 1

Creators never follow. Be who you are

and create your own game.

https://t.co/RdyfDCt9Uu

02-Dec-15, Wed 09:00AM

ENGMT. FAV. REPLIES RETWEETS

1,000 18,305 455 15,458

Top Engaging Tweets

Some people play games. Others change

them. Rest in peace Jonah

https://t.co/HbbyaTygWw

Back to back. The greatest team ever.

https://t.co/kaehMU9hXH

18-Nov-15, Wed 03:50AM


695 1,356 20 1,377

31-Oct-15, Sat 01:49PM


504 762 35 799

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/adidas/status/672052667271634944



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 5 10 15 20 25 30 35 40 45 50

0 50 100 150 200 250 300 350 400 450

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 1

0 500 1000 1500 2000 2500 3000 3500 4000

#cgkicks*

#win*

#yeezyboost*

#fathershopcade*

#adidas*

#fnaa*

#zxflux*

#competition*

#mplaces*

#emabiggestfans1d*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

cgkicks win yeezyboost fathershopcade adidas

Spread of Hashtags by day

Average Reply Time : 1 hours 50 minutes

0

200

400

600

800

1000

1200

1400

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

30

35

40

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

2000

4000

6000

8000

10000

12000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

3000

3500

4000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 25,592

-2,000

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 46,571

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

CNN 23,902,389 1

The White House 9,602,021 1

Gareth Bale 7,936,299 1

Novak Djokovic 5,098,231 1

Rev Run 4,456,188 1

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] for more information.

mailto:[email protected]

Adidas Social Media Analysis Q4 2015

Social Media

Transcript of Adidas Social Media Analysis Q4 2015