Adidas
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Transcript of Adidas
INTRODUCTIONMETHODOLOGYMISSIONVISIONOBJECTIVESSWOT ANALYSISPRODUCTSCOMPETITORSECONOMYCONCLUSION
INTRODUCTION
ADIDASALLDAYI DREAMABOUTSPORTS
Adidas: Impossible is Nothing!!
Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world.
Adidas was founded in 1924 by ADOLF (ADI) DASSLER
GOT REGISTERED IN 1948
LOGOSLogo #1 : The Three StripesThis logo doesn’t have a specific look.Company simply placed three black stripes on everything that they manufactured.Owner of the company liked to call his business “The Three Stripes Company”.Even as new logos have replaced the old ones, company remains loyal to the three stripes look.
• Logo #2 : The Trefoil
• Trefoil was the second adidas logo.• On some products, particularly on line of classic
product. Theme of Three Stripes is still evident in the look that it crosses it diagonally.
• Chosen because the company wanted to portray a brand which was lot larger and more diverse while still keeping the classic adidas look.
Logo #3 : The Three Bars
Latest logo, represents some of the finest equipments that adidas sells.
Logo is supposed to have a lot of meaning, a company wanted to keep the three stripes, but also add something to give the logo some power.
It resembles a mountain, like it is challenging the people who buy adidas products to push themselves to their limits.
PERFORMANCE ORIGINAL
LIFE STYLE
WHAT COMES TO YOUR MIND WHEN YOU THINK OF THE WORD ADIDAS?•Complete Sportsmen•Quality•Comfort•Class•Fashion•Expensive•Colour•Innovation•Value for Money
METHODOLOGY
PRIMARYQuestionnaires, Interviews, Observations
etc..
SECONDARYWebsites, Books, Newspapers etc..
MISSION
The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
VISION
The company is consumer focused and therefore to continuously improve the quality, look, feel and image of the product to match and exceed consumer expectations.
OBJECTIVES
Their objective is to target the youth (16-25) years of age to achieve their company goals.
SWOTANALYSIS
STRENGTHS• Availability• High brand value• Ability to compete with other
top companies• Sponsors Events, Sportsmen
and teams
WEAKNESSHigh transportation costNumber of potential buyersHuge Competition
OPPORTUNITIES
• E-commerce• Industrial Growth• Latest Technology• New Sponsorships
THREATS• Competition• Frauds• Technological Security
PRODUCTS
POPULAR PRODUCTS
ADIDAS SUPERSTAR
ADIDAS YEEZY
ADIDAS ADICOLOR
ADIDAS NMD
ADIDAS YEEZY BOOST 750
ADIDAS STAN SMITH
ADIDAS FLASH/XENO
ADIDAS NEO
COMPETITORS
ECONOMY
INCOME STATEMENT2015 2014 2013 2012
REVENUE $18,479.638
$17,666.077
$19,949.687
$19,667.884
GROSS PROFIT
$8,922.448
$8,416.122
$9,828.924
$9,386.614
OPERATING EXPENSES
$1,156.958
$1,073.286
$1,654.673
$1,215.78
NET INCOME
$692.645 $595.595 $1,083.384
$695.109
STASTICAL GRAPH
2015 2014 2013 2012
0.002,000.004,000.006,000.008,000.00
10,000.0012,000.0014,000.0016,000.0018,000.0020,000.00
REVENUEGROSS PROFITOPERATING EXPENSESNET INCOME
2015
2014
2013
2012
0 200 400 600 800 1000 1200
692.645
595.595
1083.384
695.109
NET INCOMENET INCOME
NET INCOME
CONCLUSION
• Customer Satisfaction• More Innovation• Increase competition• Diversified Products• Sponsorship
THE END
Presented by,
Mohammed Faizuddin
