CASE STUDIES OF THE MONTH

AUGUST 2013

Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a particular section of our site

LAST MONTH WE HAD

AgenciesJWT AmsterdamGiovanni Draftfcb, BrazilGrand Union, PortugalLoducca, Brazil

BrandsINGNiveaSagres

Business SectorsFinanceCorporate CommunicationCosmetics/Beauty ProductsBeveragesPublic Interest Media/Channels

StuntPrintInteractive

This month, discover the following…

AUGUST 2013

CORPORATE COMMUNICATION

Theatrical stunt to inform people of the reopening of the RijksMuseum in Amsterdam.

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Action is louder than words: ING catches people’s attention

ING as one of the sponsors of the major renovation project of the wanted a dramatic way of letting people know of its reopening. A marketing stunt in a large shopping centre-where actors dressed in 17th century costumes created a live surprising performance inspired by the painting “The Night Watch” by Rembrandt…

AUGUST 2013

COSMETICS/BEAUTY PRODUCTS

The Nivea solar charger allows users to recharge their phone battery from the heat rays of the sun.

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Harnessing the power of solar energy to recharge your phone

On the back of a Brazilian magazine- an advert for Nivea sunscreen has a small solar panel attached on one side and a charger to insert the charger cable on the other. You plug your iPhone charger in and your phone starts to charge-powered by the energy created from the sun...

AUGUST 2013

BEVERAGES

Sagres chose a novel idea to allow for the online activation of their new chocolate flavour stout beer.

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Enlisting the help of one of Portuguese’s most famous chocolatier and his team- a website wholly made of chocolate was sculpted, photographed and displayed online in the promotion of Sagres’ new chocolate flavor beer…

AUGUST 2013

A website composed of just chocolate –the best and cheapest promotion tool for a new chocolate beer.

Clothes donations fill the “empty shop” by day, and are removed by night so a new batch of clothes can be collected.

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The “Empty Shop” inspires a new mode of collection

Temperatures can drop quite low in winter in Sao Paulo- so a winter clothing collection drive was needed to gather donations and provide those in need with warm clothing. “The Empty Shop” was constructed in a Sao Paulo shopping centre. As the title suggest- the shop was completely empty bar hangers and mannequins…

PUBLIC INTEREST, CSR

AUGUST 2013

AdForum.com provides easy and unfettered access to a vast library of nearly 140,000 pieces of creative work spanning all media types. Each month, approximately 1,000 of the latest and greatest ads from around the globe are added, many directly from award show organizers who partner with AdForum or from agencies themselves.

AdForum Creative library makes it a breeze to analyze creative trends from around the world, get inspired, view the competition, and facilitate numerous strategic and creative discussions throughout the year. It provides agency teams (creative, account, media) with the most convenient way to stay on top of the latest, save their favorite ads in personal and customizable online folders, and even have the option of downloading some ads in high-quality format for presentations.

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AUGUST 2013

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(To see last month’s selection, click HERE)

AUGUST 2013