DECEMBER 2013

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

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DECEMBER 2013

BrandsMimi Foundation SwebusAction contre la FaimSony

Business SectorsPublic InterestNGOTransportMobile Phones

Media/ChannelsStuntDigitalAmbient/OutdoorCinema

This month, discover the following…

AgenciesLeo Burnett FranceÅkestam HoltTBWA\ParisCrispin+Porter Bogusky

DECEMBER 2013

Public Interest

If Only for a second: Break in a life of cancer patients

A unique makeover experience

Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients. They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo…

DECEMBER 2013

Click on image to watch the complete case

DECEMBER 2013

PUBLIC INTEREST, NGO

A unique makeover experience

If Only for a second: Break in a life of cancer patients

Advertise from your competitors failings

Comparative operation

With the winter, trains are often delayed or cancelled due to the weather conditions. Swebus, which is Sweden’s most punctual public transport, has taken here the occasion to “steal” customers from the railroad company in creating the “SWEBUS TRAIN SWITCH”. If your train is late or even canceled, customers are rewarded with discounted bus rides. The discount coupon was created on the number of minutes the train was late and accessible through a web-app…

TRANSPORT

DECEMBER 2013

Click on image to watch the complete case

DECEMBER 2013

Advertise from your competitors failings

Comparative operation

TRANSPORT

Follow the campaign along the subway platform

The Subway petition

Action against Hunger and TBWA Paris, reminds us the danger of being a humanitarian worker. In 2006 the association had to leave Sri Lanka after the murderer of one of its workers. You can follow the story along the different billboards, finally to be invited to support their action to protect the humanitarian workers by signing a petition on the last billboard…

DECEMBER 2013

PUBLIC INTEREST, NGO

SEE THE COMPLETE CASE

DECEMBER 2013

Follow the campaign along the subway platform

The Subway petition

PUBLIC INTEREST, NGO

MOBILE PHONES

Sony has profited from the “Skyfall” preview in Swedish movie theaters by promoting its new Xperia Acro S. model thanks to this stunt operation. Free drinks were offered to the spectators before they entered the cinema. An interactive commercial then explained the competition and made a hidden waterproof telephone buzz inside one of the free soda cups…

DECEMBER 2013

Stunt operation in cinemas

Sony pranks the public

Click on image to watch the complete case

Sony pranks the public

Stunt operation in cinemas

DECEMBER 2013

MOBILE PHONES

Last month showcase

(To see last month’s selection, click HERE) DECEMBER 2013

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