AdFederation-Consumers-Corporations
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Transcript of AdFederation-Consumers-Corporations
Advertising FederationAdvertising Federation7.25.20087.25.2008
Jose Castillo Jose Castillo
http://thinkjose.comhttp://thinkjose.com
thinkjose.com thinkjose.com GoTrybe.com GoTrybe.com geeksouth.comgeeksouth.comstreamingmedia.comstreamingmedia.com
Consumers > CorporationsConsumers > CorporationsThe power of online conversations.The power of online conversations.
Why should we care?Why should we care?
How are people using How are people using conversations?conversations?
What can I do? Right now!What can I do? Right now!
““I would rather have 1 million I would rather have 1 million friends than $10 million dollars.” friends than $10 million dollars.” Gary VaynerchukGary Vaynerchuk
Listen- Listen-
Find the conversations.Find the conversations.
google, twitter, facebook, customer google, twitter, facebook, customer service reps, emails, letters, service reps, emails, letters, technorati, friends, enemies, etc.technorati, friends, enemies, etc.
Learn-Learn-
Educate yourself on the latest Educate yourself on the latest trends, tools, etc.trends, tools, etc.
find a geek, take a class, jump right find a geek, take a class, jump right in, ask questions, watch kids, read a in, ask questions, watch kids, read a book, with a team, etc.book, with a team, etc.
Empower-Empower-
Give someone the ability to carry on Give someone the ability to carry on REAL conversations with your REAL conversations with your customers. customers.
CEO or intern, use online tools, build CEO or intern, use online tools, build relationships, listen and respond to relationships, listen and respond to complaints and praise, etc.complaints and praise, etc.
(rinse & repeat)(rinse & repeat)
The internet never sleeps!The internet never sleeps!
Listen - Learn - EmpowerListen - Learn - Empower
keep the conversation going...keep the conversation going...
thinkjose.com thinkjose.com [email protected]@thinkjose.comtwitter.com/thinkjose twitter.com/thinkjose flickr.com/thinkjoseflickr.com/thinkjose423.943.5262423.943.5262
THANK YOU and Keep it Spicy!THANK YOU and Keep it Spicy!