Middle East Organic Market

Dubai Mall,

the world’s largest organic shop

Bakery Cafe

Vegetables

Ready-To-Eat

Meat La Cucina

Al ACCAD

DEPARTMENT

STORE

RETAIL

Al ACCAD

C&G TRADING

IMPORT & SPECIALTY

DISTRIBUTION

Al ACCAD

FOOD SERVICE

HOTELS

ARAB

BEVERAGES EST.

MASS DISTRIBUTION

Al Accad Holding

Current Organic Market

UNITED ARAB

EMIRATES BAHRAIN QATAR KUWAIT

RETAIL

MARKET

75%

OF&C

RETAIL

MARKET

85%

OF&C

LAUNCH

IN DEC.

V. SMALL

ORGANIC

MARKET

LAUNCH

IN DEC.

V. SMALL

ORGANIC

MARKET

U.A.E. Consumer Segmentation

approx % of Population Income Organic

Awareness

Nationals &

high income

20% High Low

Western Expats

(middle class) 15% Medium High

Other Expats

(middle class)

15% Medium Medium

Lower income

expats

50% Medium Low

Recent market trends

The most recent trends are high on the agenda for western

expats but also gaining in importance among the nationals

• Healthy

• No Preservatives

• No Sugar added

• Gluten Free

• Organic

Recent organic trends

• Local farms have started growing produce mainly

veg

• Federal government has launches an organic logo

• Federal government has signed off organic

standards

Organic Opportunity

• Only the UAE organic market is developed. OF&C can

launch, promote & market new products and brands in

it’s stores and through it’s distribution.

• New products that are not on the market are the

opportunity in the UAE

• Other gulf countries have the advantage that organic

brands are not yet known so firms investing money can

become market leaders given there is funding for

sampling & advertising. PR can be arranged through

OF&C

Organic Opportunity

- The National Population

• High Income

• Arabic Speaking

• 80% Diabetic

• Brand Loyal

• Open for modern ideas

Super Food Opportunity

• OF&C has been first and successfully introduced,

launched, sampled and marketed the following super foods

• Quinoa

• Chia seed

• Maqui berry powder & capsules

• Spirulina

• Lucuma powder

What OF&C can do for you

- Import

- Retail in own stores

-Distribute to all key accounts

-Supply to food service

-Sample in own shops and key account though own sampling girls

-Arrange PR coverage by news papers

-Run ads ( paid by supplier)

-Arrange promotional campaigns

-Exhibit products at the gulf food exhibition

Labeling Requirement

Documentation, Labeling and Shelf-life requirements

Original Documentation:

The following original documents have to be couriered directly

to our address in Dubai:

Al Accad C+G Trading Est.

P.O.Box 49337

Sheikh Zayed Road

Al Quoz Industrial Area

Dubai

United Arab Emirates

Tel.: +971 4 3389515

a. Invoice in the name of Al Accad C & G Trading signed and

with the supplier's company stamp

b. Packing list/delivery note showing the number of packages

being shipped to us, net and gross weight in kilograms

c. Health Certificate stamped by the local Health Department. It

must contain the production and expiry date of each product

shipped to us in that consignment and state that the goods are

fit for human consumption. We need a new one for every

shipment.

d. Certificate of Origin stamped by the local Chamber of

Commerce

e. Copy of the organic certificate

Product Labelling:

a.. The name of the foodstuff (product name) For example:

ORGANIC SOY MILK

b.. The ingredients in descending order according to volume

c.. The names of all additives (if any)

d.. The Net contents (weight or volume)

e.. The name and address of the manufacturer

f.. The brand name

g.. The country of origin (it must say f.i. U.S.A. or Germany, cannot

just be the abbreviation of a state or so)

h.. The conditions of storage (if applicable)

i.. The method of preparation for consumption (if applicable)

We also need the production and expiry dates to be ink-jetted or

embossed on the packages in the following format

PROD- dd/mm/yyyy

EXP- dd/mm/yyyy

In addition, we need Arabic stickers on all items with the

following information:

a. Product Name

b. Brand Name

c. Net weight

d. Ingredients

e. Country of Origin

f. Manufacturer's name and address

Please make 100% sure that you are not shipping us any item

that have the word “Poppy seed”, "Wine", "Spirit" or

"Alcohol" mentioned on the Ingredients (even wine/spirit

vinegar is not allowed) as this is prohibited by law to be

imported into the country.

Shelf-Life

a. The supplier has to provide the code dates available for the

products prior to being shipped

b. It must be ensured that at least half the shelf-life required by

the importing country is left on the products at the time of

arrival at the port of entry otherwise the goods will be

rejected by Dubai Municipality.

Contact details

• Head Office: 04-3384822

CEO: Nils El Accad

nils@organicfoodsandcafe.com

Commercial Director:

Gerwin Friedrichs gerwin@organicfoodsandcafe.com

For more info log on to

www.organicfoodsandcafe.com