Health and Wellness TrendsTrends in the Canadian Market

Presented by: Ali Shayesteh 19 of September 2012

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A Growing Trend

• Why is health and wellness gaining so much popularity?

• Canadians are aware of the importance of having a healthier lifestyle.

• «Consumers are much more educated […]»• Projected sales: 200US$ billion by 2015.

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Targeted Groups

• Women: aware of un-healthy food and high obesity rates.

• Baby boomers: want to maintain their lifestyle.

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Key Terms

• Better-for-you: Food with reduced fat, sugar or salt content.

• Naturally healthy: Unprocessed or minimally processed foods.

• Organic Foods: Food produced without chemical fertilizers, synthetics pesticides, hormones, irradiation and genetic engineering.

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Organic Food

• Worldwide, the organic food market has grown to a US$27.1 billion global enterprise.

• By 2015, sales of organic food and beverages industry is predicted to rise up to 33%.

• In 2010, organic foods were the highest growing trend in Canada with a 5.4% growth rate.

• Sales are especially important in the Canadian organic packaged food market.

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Organic Food

• Consumers view organic products as environmentally friendly and healthy for their families.

• Higher income consumers are the dominant consumer group for this trend.

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Nuts

• People consider nuts as a healthy snack. • Nuts are a good substitute for meat.

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Nuts

Domestic Consumption of Nuts Domestic Consumption of Peanuts

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Dried Fruit

• The consumption of dried fruit in Canada has grown with the growth of immigration.

• Fresh fruits are still preferred by Canadians. • The consumption of dried fruit should increase

by 13% in the next 15 years. • Very popular when packaged.

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Healthy Snacks

• Nuts and dried fruit are interesting because they are not only healthy, they are also tasty.

• «An increasing number of consumers are purchasing high protein snacks as meal replacement.»

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Why are healthy snacks gaining popularity?

• Snacks are considered convenient.

• Diets give birth to new lifestyle.

• Increasing number of customers are eating smaller meals which leads to more snacking.

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Grains and Seeds

• The growing popularity of raw food is likely to increase the demand of pumpkin seeds, flax seeds, hemp seeds.

• More restaurants are specializing in raw and veggie food commerce.

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Ancient Grains

• Quinoa and amaranth, gluten free grains, have seen their sales rise in the last years.

• These «ancient grains» are nutritious substitute for rice and pasta.

• More Canadian are suffering of celiac disease. The gluten free market has grown by 28% in 2005 to 2008.

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Super Food

• The dietary food and cosmetic industry are main target when it comes to super food.

• USA will see the sales for super food increase by 21% by 2015.

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Super Foods

• Maca finds its place as a powder and is used as a dietary supplement.

• Lucuma is used in juice, dietary supplement and cosmetic.

• Chia seeds oil is used for cosmetic. The grains is highly valued for its high content in omega-3.

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Organic chocolate

• The demand of cocoa products has continuously increased by an average of 6% per year since 1997.

• Cadbury launched fair-trade dairy milk bars in Canada in 2009.

• Leadings retailers are launching their own organic products, often cheaper than the branded ones.

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Conclusion

• Since 2002, Tootsi Impex has integrated a fine selection of more than 150 organic products.

• In 2010, Tootsi Impex launched elan bio perfection.

• Tootsi Impex is always looking for new avenues to answer the Canadians families needs.

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THANK YOU

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Resources• Agriculture and Agri-Food Canada (2011). «Health and Wellness trends in Canada and

the World», [ref. August 28, 2012], < http://www.ats-sea.agr.gc.ca/inter/4367-eng.htm>.• Agriculture and Agri-Food Canada. «Canadian food trend to 2020 – A long Range

Consumer Outlook». [ref. August 29, 2012], < http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1288818173139&lang=eng>.

• International Trade Center (2012). «The North American Market for Natural Products: Prospects for Andean and African products», Geneva, 99 p.

• International Cocoa Organization (2006). «A study on the market for organic cocoa», London, [ref. August 29, 2012], < http://www.icco.org/about-us/international-cocoa-agreements/cat_view/30-related-documents/37-fair-trade-organic-cocoa.html >.

• Food and Agriculture Organization of the United Nations (2009). «The market for organic and fair-trade cocoa», Rome, [ref. August 29, 2012],

• <http://www.fao.org/fileadmin/templates/organicexports/docs/Market_Organic_FT_Cocoa.pdf >.

• International Nuts and Dried Fruit Council. «The Database», [ref. August 29, 2012], < http://www.nutfruit.org/en/the-database_4095>.