Addý Héðinsdóttir: The swan flew over the coffee shop. Nordic Roaster Forum
-
Upload
nordicbaristacup -
Category
Technology
-
view
432 -
download
6
Transcript of Addý Héðinsdóttir: The swan flew over the coffee shop. Nordic Roaster Forum
The Swan Flew Over the Coffee Shop
Aðalheiður Héðinsdóttir
• Kaffitár was founded in 1990• Started out as a micro-roastery with 20 kg
Samiac roaster• Today: 8 coffee shops, 2 roasters, around 150
employees• We import specialty coffee from all over the
world and roast 250.000 kg last year.• Opened a bakery/café in Kópavogur 2013
Thinking about the environment
• From the beginning we have sorted and recycled our waste
• Started the „Green Bean“ project in 2008. The aim was to increase waste sorting and to write an environmental policy for Kaffitár.
Our Green Bean logo
Thinking about the environment
• 2009 – applied for the Nordic Eco label, the Swan, certification
• In May 2010 our 8 coffee shops and our kitchen received the certification
• 2012 we started using SCAA, START sustainability tool, to improve our green bookkeeping.
What is The Swan?
• A swan is a bird• But The Swan is the logo for the Nordic Eco label• Type 1, third party certified Eco label – cream of the crops• Strict criteria you need to follow• A specialist visits every yearto review the operations and renew the certification
START – sustainability tool• Created by the SCAA specifically for the coffee industry• More applicable to the coffee industry than the Swan • Asks coffee related questions whereas the Swan
only has a general restaurant criteria• But not third party certified• Helps with our green book-keeping quite a lot
START – sustainability tool• 2011 donated Kaffitár $ 15.720 to charity in form of
coffee or goods. That is 178,6 $ per full time employee witch were 88.
• 2012 donated Kaffitár $ 15.699 or 163,5 $ per employee witch were 96.
The journey towards the Swan
• Many bigger and smaller changes in the day-to-day running of the coffee shops
• Most noticeable to customers: No paper cups for coffee inside the coffee shops – only for take-away
• Before waste was sorted into 3 categories. Now they are 8:– Plastic, cardboard, paper, cartons, metal, organic,
bottles & cans and general waste
Influence on baristas
• Two main effects1. Staff was happy to take part and were proud of
the changes being made. People want to do something for the grater good.
2. Staff was put into difficult situations having to answer for changes, especially regarding paper cups– Still today, three years later, baristas have to answer
upset customers who want to sit with their paper cups inside the coffee shop
Visible results – paper cups
2009 2010 2011 20120
1000
2000
3000
4000
5000
6000
7000
8000
Amount of paper cups (kg)
How it could have been (kg)
Recycling
Organic Recycled waste General waste0
10
20
30
40
50
% of total waste 2012
30
46
24
Chemical cleaning products
• In 2011 we used 2,66 ml of cleaning products per guest in the coffee houses
• In 2012 we used 2,46 ml per guest– 8% reduction between years
Scrubber
• 2011 In stead of an afterburner that the health authorities required we got Boyd Guildner to install a Scrubber.
• Using cold water to wash the smoke in stead of burning fossil fuel
Numbers from START: CO2 emissions
• 2011: 0.14 kg of CO2 per guest• 2012: 0.15 kg of CO2 per guest
Numbers from START: Certified coffee
Certified organic cof-fee
Rainforest Alliance certified coffee
UTZ certified coffee Relationship/direct trade coffee
0
10
20
30
40
50
60
70
80
20112012
%
Is it worth it to be certified?
• Being certified costs money; annual fee for the certification.
• Time spent on collecting data and making of the annual report.
• However, we also safe money by being certified.– Less expenses in:
• Waste disposal • Electricity-, fuel-, cleaning chemicals- and water use• Paper cups and other single-use items purchase
Is it worth it to be certified
• Furthermore we gain– A stronger market position– A overview of all our operation cost and
performance.• And– We are doing our best for the environment and to
improve the quality of life for future generations
Yes, we think it‘s worth it
Thank you
Aðalheiður HéðinsdóttirKristín Þóra Jökulsdóttir