AdDuplex pitch deck (November, 2013)
-
Upload
alan-mendelevich -
Category
Technology
-
view
530 -
download
1
description
Transcript of AdDuplex pitch deck (November, 2013)
![Page 1: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/1.jpg)
Alan MendelevičFounder & CEO
[email protected] | @ailon
The place to go for
Windows Phone and
Windows Store app marketing
![Page 2: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/2.jpg)
“My downloads were great for
a couple of days and then
they just dropped :(“
![Page 3: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/3.jpg)
“Microsoft is doing nothing
to promote apps by
independent developers”
![Page 4: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/4.jpg)
“ZOMG!! I’ve spent
4 months on this
game, but I only
get a few
downloads and I
don’t know what
to do!”
![Page 5: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/5.jpg)
Empowering developers
to help each other.
![Page 6: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/6.jpg)
Step 1:
Create an ad for your app
Step 2: Place a line of
code into it and start
advertising other apps
Step 3:
They promote yours in return
![Page 7: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/7.jpg)
Developer Testimonials
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I
had thought of & done first.
I'm really thrilled about your ad network, my downloads
increased massively since I'm using AdDuplex.
AdDuplex allowed me to, in a sense, put my marketing on
autopilot and let me work on new apps…
I really like this service so far and hope you
continue to grow. I will recommend AdDuplex to
other fellow Windows Phone developers.
Cool, @AdDuplex couldn't have made it easier to setup
my account and implement the ad control. Nice job!
AdDuplex is a Hit!
We <3 AdDuplex. :)
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that
from pubcenter and the number of clicks I get from you make it worth it.
![Page 8: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/8.jpg)
Where’s the money?
You show
You get
![Page 9: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/9.jpg)
Specialized
sites
Discovery
services
Ad space utilization
Reach
Traditional ad
networks
In-house
ads
Maximum ad space utilization and reach
![Page 10: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/10.jpg)
AdDuplex as a Fallback Solution
Smaato: “Worldwide, the average ad network fill
rate was 10% in Q3 2011”
“AdDuplex +
pubCenter is a
winning recipe”
JC CimetiereDirector
Product Management
Windows Phone
Microsoft
![Page 11: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/11.jpg)
Current Stats
4,500+Active Published Apps
25,000,000+Ads Served Daily
1:5Windows 8 vs. Windows Phone
#1Largest independent ad network on WP and Windows 8
![Page 12: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/12.jpg)
2012 AdDuplex growth
11x3.7x
![Page 13: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/13.jpg)
As seen on …
… and more
![Page 14: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/14.jpg)
#4 in mindshare across ALL platforms
![Page 15: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/15.jpg)
![Page 16: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/16.jpg)
”We have been watching AdDuplex
for close to two years and were really
impressed with the progress the team
made”
”AdDuplex has played an important
role in our ecosystem by giving
developers valuable promotional
tools, so we’re pleased to see the
company earning recognition from
investors”
Poised to succeed
Todd Brix
general manager
Windows Phone Store
Microsoft Corp.
Petras Mičiūnas
Partner
Practica Capital.
![Page 17: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/17.jpg)
Alan Mendelevich (Founder and CEO)• Expert in Windows Phone/Windows technology and ecosystem
• 15 years of product experience
• Extensive network in the developer community.
Paulius Norkus (CTO)• Microsoft Certified Software Developer
• Worked on the AdDuplex back-end for the past 2 years
+ 3 developers, 1 sales manager
![Page 18: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/18.jpg)
6,000 mobile developers:
Android most popular,
iOS most profitable,
Windows Phone most ‘next’
![Page 19: AdDuplex pitch deck (November, 2013)](https://reader034.fdocuments.net/reader034/viewer/2022042813/5455020fb1af9f39378b4666/html5/thumbnails/19.jpg)
AdDuplex.com | [email protected] | @AdDuplex
Help your fellow developers,
portfolio companies and partners
succeed on the Windows Phone
and Windows platforms!