AddThis Webinar: Capturing Inbound Leads with Contributed Content
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Transcript of AddThis Webinar: Capturing Inbound Leads with Contributed Content
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TRUST TOP-OF-MINDMARKETING
OPPORTUNITY
Content Marketing is All About People
@InfluenceandCo #ATwebinar
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The Thought Leadership Approach to Content Marketing
• Thought leadership mindset shift
• How contributed content fits into your overall marketing
plan
• Increase qualified leads
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
@InfluenceandCo #ATwebinar
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@InfluenceandCo
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What editors of the top publications had to say:
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@InfluenceandCo #ATwebinar
92% of editors prefer contributed content from industry experts and
leaders over journalists.
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@InfluenceandCo #ATwebinar
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DEMONSTRATE EXPERTISE AND
LEADERSHIP
CREATE
CONSISTENT POSITIVE
TOUCHPOINTS
EDUCATE ON IMPORTANCE
How to Create Great Content & Get Published
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5 Key Steps to Getting Your Brand Published
@InfluenceandCo #ATwebinar
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1. DOCUMENT YOUR STRATEGY
32%of marketers have a documented content strategy, which is down from 35% last year. (Content Marketing Institute).
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WHAT YOUR CONTENT STRATEGY NEEDS
ESTABLISHED GOALS
A TARGET AUDIENCE
KEY METRICS TO MEASURE
@InfluenceandCo #ATwebinar
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• Is your content relevant to the publication?
• Is it non-promotional?
• Does it engage and educate the readers?
• Is it unique?
2. Research the Publication’s Audience
@InfluenceandCo #ATwebinar
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The Value of Niche Sites
• Quality > Quantity
• PR credibility vs content marketing that performs
consistently
• Educated traffic = More engaged visitors
@InfluenceandCo #ATwebinar
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3. Share Your Expertise & Get Personal
“It’s imperative to get direct content and insights from key players in the industry, whether they are peers of our readers or general colleagues.”
— Editor surveyed in the State of Contributed Content Report
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Organize your expertise with a Company Knowledge Bank
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4. Back Up Your Content with Data
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5. Perfect Your Piece
• Be a perfectionist — edit your work!
• Fact check
• Plagiarism check
• Tool: Copyscape
@InfluenceandCo #ATwebinar
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Yuriy Boykiv
CEO of Gravity Media
Luba Tolkachyov
Co-Founder, New Media Development
Gravity Media
• Position Gravity as a leader in multicultural marketing • Publish consistent content to individually position Yurij and Luba as thought leaders • Drive additional exposure to Gravity • Create sales opportunities
Goals with Influence & Co.
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Our Process
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2 Large Sales in 2014
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Get $500 off your first month with Influence & Co.
www.influenceandco.com/addthis-webinar
SPECIAL OFFER
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I’M HERE TO HELPTo download the resources I mentioned, visit www.influenceandco.com/resource-library.
Tweet your questions to me: @theMattKamp.
Connect with me on LinkedIn.
Email me at [email protected].
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Now you have quality site visitors from your guest contributed content, here’s how you convert them into leads.
@InfluenceandCo #ATwebinar