Addressing WISPs’ Strategic Challenges - · PDF fileAddressing WISPs’ Strategic...
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Addressing WISPs’ Strategic Challenges
Transcript of Addressing WISPs’ Strategic Challenges - · PDF fileAddressing WISPs’ Strategic...
Addressing WISPs’ Strategic Challenges
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Streaming is an unavoidable Challenge…and a Strategic Challenge Facing WISPs Today
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… and it’s only going to grow
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Customer Demand for Data is Accelerating…
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Coverage is Another Key Challenge…
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NLOS is critical for maximizing customer acquisition
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Penetration vs. Capacity
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WISPs have traditionally used 900MHz equipment for its superior propagation
This is now becoming challenging:Band saturation & interference;
Product no longer meeting demand for data capacity
PureWave’s Quantum base stations addresses this challenge:
Clear Band: 3.65GHz solution (incl. upper 25MHz)
Best NLOS: advanced smart antenna technology
High Capacity: carrier grade WiMAX solution
SITCO: Customer Case Study6
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PureWave Quantum 6636 vs. Competitors
(Sitco is one of the largest WISPs in Indiana)
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Product DL / UL (Mbps) Signal
PureWave Quantum 6636 (3.65GHz) 8.5/2.8 ‐65
MikroTik 2.4 X N/A
UBNT 2.4 2.8M/.54M ‐77
UBNT 5.8 X N/A
Canopy 900 1M/.69M ‐64
Field trial data provided by:
Range: 5.63M NLOS
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PureWave Quantum 6636 vs. Competitors
(Sitco is one of the largest WISPs in Indiana)
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Product DL / UL (Mbps) Signal
PureWave Quantum 6636 (3.65GHz) 11/4.3 ‐55
MikroTik 2.4 N/A ‐89
UBNT 2.4 6.34M/3.5M ‐67
UBNT 5.8 4.9M/1.7M ‐82
Canopy 900 1.11M/.53M ‐62
Field trial data provided by:
Range: 8.49M LOS
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PureWave Quantum 6636 vs. Competitors
(Sitco is one of the largest WISPs in Indiana)
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Product DL / UL (Mbps) Signal
PureWave Quantum 6636 (3.65GHz) 10 / 1.7 ‐76
MikroTik 2.4 X N/A
UBNT 2.4 1.38M/.47M ‐85
UBNT 5.8 X N/A
Canopy 900 .57M/.11M ‐73
Field trial data provided by:
Range: 9.29M NLOS
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The WISP Victory Equation
Capacity w/o Penetration = too many cell sites OR lost customersIncreased maintenance
Site acquisition cost
High deployment cost
Penetration w/o Capacity = death by NetflixUnhappy customers
High churn
High customer acquisition cost 10
CapacityNLOS
Performance
Sustainable Business Model
Introduction to PureWave Quantum WiMAX Base Stations
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PureWave Quantum 6600:Maximum Coverage & Capacity
Compact all outdoor base station
Freq support: 2.3 – 2.7; 3.3 ‐ 3.8 and 3.65 GHz
Tx Power: up to 2W per antenna*
Number of Tx/Rx Antennas: 6x6
Power: ‐48VDC**, 180 Watts
BH interface: 2xGigE RJ 45, inter‐sector daisy‐chain
Channel size: 5Mhz, 7MHz and 10MHz
Synchronization: GPS
MIMO:MIMO matrix A & B, HARQ, CTC, CDD, MRC
* Subject to local regulations** 110/220VAC available
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WISPA 2011 Product of the
Year
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360˚ Deployment Option:
OmniWaveTM Three Sector Configuration
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360˚ Coverage using one Quantum 6600 BTS
3 sectors each with a 2x2 directional antenna
Deployment characteristics:
Up to 48 Mbps of aggregate throughput
A single channel is shared between sectors
MIMO A & B on each sector
Ideal for small & rural communities:
Minimal start‐up cost
Capacity can be added as the business grows
2W per antenna + 3 sectors per BTS = more coverage and less cost
South Arkansas Rural TelcoA Customer Success Story
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South Arkansas Rural Telephone Cooperative Customer Success Story
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Demonstration of PureWave Quantum 6600 BTS in action
PureWave Quantum BTS is installed on 161 feet water tower
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Demonstration of PureWave Quantum 6600 BTS in action
Laptop with USB device will be inside this buildingTwo blocks away (~.5m) – inside a VAULT inside a room on the far side of the building!
PureWave Quantum BTS2.5GHz spectrum
South Arkansas Rural Telephone Cooperative Customer Success Story
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Demonstration of PureWave Quantum 6600 BTS in action
Laptop with USB goes into the VAULT Door closes behind!
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South Arkansas Rural Telephone Cooperative Customer Success Story
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Demonstration of PureWave Quantum 6600 BTS in action
…smiling
Laptop with USB located inside VAULT 22
South Arkansas Rural Telephone Cooperative Customer Success Story
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Demonstration of PureWave Quantum 6600 BTS in action
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…and still smilingDownload speed test at .92Mbps and uploading .86Mbps
South Arkansas Rural Telephone Cooperative Customer Success Story
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0.5 Miles away using USB device
Indoor penetration through 3 layers of concrete
Penetrating through a VAULT
Download speed 0.92Mbps
Uploading Speed 0.86Mbps
Demonstration of PureWave Quantum 6600 BTS summary
PureWave Quantum 6600: maximum NLOS coverage
South Arkansas Rural Telephone Cooperative Customer Success Story
Thank you!21
