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Where Recovery Journeys Begin2 0 1 6 M e d i a K i t

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Our Site Visitors

When People Need Help, They Turn to Addiction Hope FirstOur mission is to make the journey to finding and beginning an addiction treatment program shorter, less confusing and more hopeful.

Addiction Hope is the beacon that parents, professionals and those battling addiction turn to when they need answers they can trust.

SEARCHING FOR ANSWERS67% of those visiting the site are in the researching phase. They’re looking for answers on specific substance addictions and how to treat them.

TREATMENT INTENDERS15% come to our site specifically to find an addiction treatment program.

NORTH AMERICAN68% of our visitors are in North America.

76% are in the United States of America.

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Our Site Visitors

63%

27%

88%

60%

of our visitors are female

are between the ages of 25 and 34

are visiting the site for the first time

visit from their mobile device

AGE

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Continued Growth

We experienced a

increase in monthly visits in 2015.

The Addiction Hope website is a hub of expert answers and advice, updated daily, on the topic of substance abuse, addiction, treatment and recovery.

51%

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Editorial Focus

JANUARY

JULY

APRIL

OCTOBER

FEBRUARY

AUGUST

MAY

NOVEMBER

MARCH

SEPTEMBER

JUNE

DECEMBER

Process Addiction

Mental Health

Long Term Drug Use

Boredom

Prescription & Over the Counter

Meds

Summer

Back to School

Holidays

Addiction Symptoms & Side Effects

Education & Awareness

Recovery Process

Beginnings & Endings

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Opt-In List

Your Message Direct to Our ListWe have a highly relevant opt-in list of subscribers who will engage directly with your brand and message. With a dedicated email to our opt-in list, you don’t have to compete with other advertisers for their attention and engagement—your message cuts through the clutter and helps them when they need it most.

REQUIREMENTS FOR OPT-IN LIST ADVERTISING

• Your ad creative is due to the Addiction Hope team 7 business days prior to the campaign launch date.

• Creative files must be delivered in both plain text (.txt) and HTML

• Unsubscribe or Opt-Out Link must be included

• You must deliver your current “Do Not Email” list to Addiction Hope

• Seed List

• Subject Line

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Newsletter Sponsorship

Our weekly opt-in newsletter curates the latest posts on Addiction Hope, and is relied on and read by the clients your addiction treatment program serves.

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Standard Ad Units

Display advertising offers a strong presence on any page. Display ads drive awareness of your brand and can be targeted to specific sections on the site to produce greater response and more leads.

Ad Units ( w i d t h x d e p t h i n p i x e l s )

L E A D E R B O A R D 728x90

L A R G E R E C T A N G L E

336x280

M E D I U M

R E C T A N G L E 300x250

H A L F P A G E

300x600

W A L L P A P E R

160x600

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Section Sponsorships

Maximum Brand Exposure Meets Contextual RelevanceSection sponsorships give you maximum brand exposure in the areas where consideration for your brand is highest.

Section sponsorships are sold on a monthly basis and make your brand the primary advertiser in all display ad positions throughout the section.

SECTION SPONSORSHIPS AVAILABLE:

• Substance Abuse

• Mental Health

• Recovery & Treatment

• Treatment Locator

AD UNITS INCLUDED:

1. Wallpaper

2. 300x250

3. 336x280

4. 728x90

5. 300x600

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Homepage Takeover

AD UNITS INCLUDED:

1. 300x250

2. 336x280

3. 728x90

4. 300x600

5. Wallpaper

6. Sponsorship of the Top Content Spot

Be the Main AttractionSold by the day, our homepage takeover offers you every display ad unit on the homepage for a full 24 hours, including sponsorship of the top content spot.

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Live Chat Sponsorship

Funnel Phone Calls & Chat Inquiries Directly to Your Admissions TeamThe Live Chat & Call Forwarding sponsorship is the greatest direct response opportunity available on Addiction Hope. The sponsorship is sold in a 6-month block of time, is featured on every page throughout the site and funnels live chat inquiries directly to your admissions team. The sponsorship also includes a direct dial to your admissions team and the only persistent mobile banner available on Addiction Hope.

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Trending Content Sponsorship

Align Your Brand With Our Most Popular ContentSold by the month, our trending content sponsorship puts your brand on all display ad units available on our most popular posts. Trending content is updated hourly and this sponsorship ensures that your brand is always seen with our most read and most shared content.

AD UNITS INCLUDED:1. 300x250

2. 336x280

3. 728x90

4. 300x600

5. Wallpaper

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Sponsored Story

Affordable, Relevant, Effective AdvertisingWrap your brand around a new post, written by the Addiction Hope editorial team, that aligns with your brand values, beliefs and offerings.

Sponsored Stories are sold on a per post basis, in minimum purchases of four posts.

AD UNITS INCLUDED:

1. Home page sponsor recognition

2. 300x250

3. 728x90

4. Embedded Twitter and Facebook feed (your brands social feed directly on the page)

5. 50 word text ad, including one link and your logo which clicks through to your website

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Custom Content Microsite

A Cobranded OpportunityYou can own real estate on addictionhope.com with our custom content microsite. This co-branded area is excellent for branding and direct response.

Sold on an annual basis, this microsite gives you the ability to select the editorial topics you would like to have curated on your page, own every ad unit on the page and submit your own content, as often as you’d like, to be featured on the page.

Once a week, your content will be showcased in a featured content spot on the Addiction Hope homepage and will also be promoted via the Addiction Hope social channels.

AD UNITS INCLUDED:• Home page

sponsor recognition

• Editorial contribution

• Promotion of editorial content across Addiction Hope social media channels

• 300x250

• 728x90 (Top & Bottom)

• 300x600

• Dedicated microsite for one year

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Premium Location Listings

Stand Out When It Matters Most15% of Addiction Hope’s site visitors come specifically to find an addiction treatment program. We make it easy for them to search by their desired location, and even easier for you to showcase your treatment center prominently.

Premium Listings on our Treatment Locator page feature a full color logo, clickable link and expanded description. Additionally, Premium Location listings are designated with a more visible marker on the map to drive qualified traffic to your listing.