GAMBLING SUSPENDS:

1. Choice. “choosing to continue the zone.”

2. Social exchange. “the exchange wasn’t messy like a human relationship.”

3. Money value. “it’s not about winning, it’s about continuing play.”

4. Time. “I go into a different time frame.”

“The ever more complete penetration of public spaces by attention-getting

technologies exploits the orienting response in a way that preempts

sociability, directing us away from one another and toward a manufactured

reality, the content of which is determined from afar by private

parties that have a material interest in doing so.”

― Matthew B. Crawford

Instrumentalism

Technology is value-neutral

Social Constructivism

Society shapes technology

& vice-versa

“Are the problems in the product, the user, or the interaction?”

MATERIALISTIC PHENOMENOLOGY

seamlessDELIGHTFUL

smooth enchanting

DESIGNER USER• calculative• rational• statistical

• experiential• affective• sensory

COLLUSION

FLOW STATEPROFIT

“user-centred” alignment obscures radically different

ends.

ASSYMETRIC DEPENDANCY

Operant conditioning= AB testing

continuous reinforcement

fixed interval

variable interval

variable ratio

fixed ratio

“Affective appeals of casino design come palpably to the

fore when they conflict with the conscious intentions of the

nations attempting to resist.”

“You have no choice but to concentrate on the

screen.”

seamfulEDUCATIONAL

grittyEMPOWERING