Added value through natural colors-Yagiz Sesyilmaz
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Added value through natural colors Yagiz Sesyilmaz,Chr.Hansen Technical Sales Manager, Colors Middle East&Africa
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About Chr.Hansen Color types Global color trends & Regulation Colouring Foodstuff Products with different claims Founded in 1874 in Copenhagen by Danish pharmacist Christian D.A. Hansen Customers in appx. 140 countries Production facilities on five continents 2012/13 turnover EUR 738 million Organic growth 7-9% annually 2,500 employees ~7% of turnover is spent on R&D 14% of employees work in R&D
Transcript of Added value through natural colors-Yagiz Sesyilmaz
Added value through natural colors
Yagiz Sesyilmaz,Chr.Hansen
Technical Sales Manager, Colors Middle East&Africa
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Agenda
About Chr.Hansen
Color types
Global color trends & Regulation
Colouring Foodstuff
Products with different claims
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Subsidiaries and representative offices in 30 countries
Global company, local support
Founded in 1874 in Copenhagen by Danish pharmacist Christian D.A. Hansen
Customers in appx. 140 countries
Production facilities on five continents
2012/13 turnover EUR 738 million
Organic growth 7-9% annually
2,500 employees
~7% of turnover is spent on R&D
14% of employees work in R&D
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Nature’s no.1Grow the business of today – create the solutions for tomorrow
Everyday more than 500 million people worldwide consume a product with a Chr. Hansen ingredient.
We wish to meet their demand for tasty, healthy, natural, safe and affordable food and nutrition.
We are in a unique position to meet customer and consumer needs through natural means.
We are …
Color types
Concentrates
Juices, extracts and coloring food ingredients (e-number free)
Natural colors
Extracted from biological sources mainly plant-derived, but also from fungi, algae and insects
Nature-identical colors
Colors found in nature, but produced ‘chemically’
Synthetic colors
Not found in nature – made ‘chemically’
Inorganic colors
E.g. TiO2, gold, silver
Select Picture placeholder and insert picture from ImageShopper
Global Color Trends&Regulation
Introduction to Chr. Hansen Natural colors Division7
Regulation
Consumerhealth
concerns
Labelling trends
Warning label on Southampton six colors in EU from July 2010 – latest adopted by Russia
FDA did a public hearing including vote on labelling (March 2011)
Trend towards fewer and more natural ingredients and away from artificial additives
A focus on sustainable and renewable sources
EU: Push towards clean labelling — no E-numbers
Additive regulation in US
Key growth drivers in natural colorsImplication
for natural colors market
Three strong growth drivers for natural colors - Regulation, consumer trends and labelling
Push for natural products from everywhere
“Unacceptable ingredients for food• Artificial colors”
“…none of our Tesco brands contain any hydrogenated fat, artificial colours or flavours”
“…ALL ALDI food grocery items now free of artificial food colours” (ALDI Australia)
“F.D.A. Panel to consider warnings for artificial food colorings“
“EU Plans warning labels on artificial colors”
“Proibido uso de corantes em bebidas alcoolicas”
“Top 9 scary food additives:Red#3 (Erythrosine), Red #40 (Allura Red), Yellow #5 (Tartrazine) and Yellow #6 (Sunset Yellow)”
“Which big brands are color free?”
“88% who responded said that, yes, artificial colors should be banned in the USA”
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Manufacturers listen to consumers and retailers and convert to natural colors
Are you part of “the new normal”?
Consciously or unconsciously,
Consumers react positively to natural
and vibrant brands… “
…Retailers want brands that contribute to higher store traffic and a better public image for them…
…so many manufacturers have already taken the leap and moved brands to natural colors
Media attention: Colors easily makes the news
Blogger - on TVBlogger – Nicole Avery website Blogger
book release
Seeing Red - Newspaper 2009
Seeing Red – on TV Oct 2011
TV – CNN USA - 2014
2013
Nov.2013 - Newspaper
So here are the ones to watch out for: Tartrazine (E102), ponceau 4R (E124), sunset yellow (E110), carmoisine (E122), quinoline yellow (E104), and allura red AC (E129) (these are all colourings) and sodium benzoate, a preservative.These have all been associated with some sort of medical risk, including hyperactivity, hives or a skin rash, mood swings, asthma, allergic reactions, and intolerance
COLOURING FOODSTUFFCLEAN LABEL
Colouring foodstuff
is a range of
products processed from fruits
and vegetables.
It covers a full range of
shades that may be labeled as
food ingredients.
28/05/2013 Distributor Training 2013
Do you need Colouring foodstuff ?
Need for
innovation
Dairy producers are challenged by
retailers and consumers to add
value to their products
April 13, 2023
Search fordifferentiation
Dairy producersrequest
rawmaterialsthat differentiate their product and is perceived by
consumers to add value
Demand forFruitMax®
E-number free labelling is how manufacturers add value in a
commodity market
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French market – Ice Cream
Communication: Create your own color universe…a Natural Color claim on the front…can be backed up with consumer language on the back side
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Black carrot
Paprika extract
Orange carrot
Safflower
Violet carrotGrape juiceAronia extract
Colouring foodstuff rangeRed
Violet
Orange
Yellow
Redbeet Violet
Redbeet
28/05/2013 Distributor Training 2013
Commercial risk vs Benefit
Source: Illustrative graphic by Chr. Hansen
Steve Tolliday
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10
20
30
40
50
60
70
80
90
100Commercial Risk
Benefit
AZOcolors
non-AZOcolors
non-artificialcolors
F&V Juicecolors
HIGHcommercial
risk
LOWcommercial
risk
Coloring foodstuffs,Fruit juices
”No artificial colors” claim
Brand Nestlé Paturages Yo-Plait Go-Gurt Dan-o-nino
Company Nestlé Intermarché National Foods Limited
Dannon
Country Ireland France Australia USA
28/05/2013 Distributor Training 2013
FortificationFrom Vitamins /Minerals to Antioxidants/Polyphenols?
Brand Danonino
Calin Densia Danonino
Yoplus Namyang
Genesis Today
Company
Danone Yoplait Danone Danone Yoplait Namyang
Genesis Today
Country Canada France Hungary Argentina
USA South Korea
USA
Claim ChildrenFunctional
Fortified Functional
Fortified FunctionalFortifiedChildren
FunctionalFortified
Functional
Fortified
28/05/2013 Distributor Training 2013
Coloring Foodstuff in Germany
Brand Desira Landliebe A&P Ehrmann Dr. Oetker Müller
Company OBM Landliebe Kaiser’s Tengelmann
Ehrmann Dr. Oetker Molkerei Alois Müller
Flavor Strawberrry
Cherry Blueberry Pomegranate-Cranberry
Cranberry & Pear
Raspberry
Ingredient Beet root, black carrot
Beet root Red beet, grape, carrot, aronia
Carrot Carrot Carrot
28/05/2013 Distributor Training 2013
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Find & follow
www.chr-hansen.com
www.chr-hansen.com/youtube
www.chr-hansen.com/linkedin
www.chr-hansen.com/twitter
