Add Social Media to Your Event Marketing Mix
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Add Social Media to Your Event Marketing Mix: Presented by Kevin Mullett, Director of Product Development & Social Media Optimization for Cirrus ABS, for Cancer Services of Northeast Indiana. Places you can find and communicate with Kevin: kevinmullett.com (blog), twitter.com/kmullett (twitter), facebook.com/kevinmullett (facebook), and on linkedin.com/in/kevinmullett (LinkedIn), among hundreds of others social media communities and networks.
Transcript of Add Social Media to Your Event Marketing Mix
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Add Social Media to Your Event Marketing Mix Kevin Mullett
todayrsquos example will revolve around events but the principles revealed will be applicable to other normal business operations as well
event example wide spread application
kmullett CSNISM
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett CSNISM
getting on the same page with ldquosocialrdquo
kmullett CSNISM
now fortified with google+
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Add Social Media to Your Event Marketing Mix Kevin Mullett
todayrsquos example will revolve around events but the principles revealed will be applicable to other normal business operations as well
event example wide spread application
kmullett CSNISM
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett CSNISM
getting on the same page with ldquosocialrdquo
kmullett CSNISM
now fortified with google+
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
todayrsquos example will revolve around events but the principles revealed will be applicable to other normal business operations as well
event example wide spread application
kmullett CSNISM
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett CSNISM
getting on the same page with ldquosocialrdquo
kmullett CSNISM
now fortified with google+
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett CSNISM
getting on the same page with ldquosocialrdquo
kmullett CSNISM
now fortified with google+
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
getting on the same page with ldquosocialrdquo
kmullett CSNISM
now fortified with google+
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
gather your event creativecopy
kmullett CSNISM
bull develop your event title and description
bull check creative for online and offline goals
bull optimize additional boilerplate informationthen adapt it as needed
bull gather photos logos bios links etc
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
social media on print invites
kmullett CSNISM
do these printed pieces promote social channels what is the social strategy
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
a click is not a blood oath or promise
kmullett CSNISM
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
donrsquot give away traffic SEO amp visibility
kmullett CSNISM
bull embed signup capability via services like eventbrite
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
social media strategy is very important but maybe the strategy isnrsquot what you think it is less discussed benefits of social media is the SEO visibility and traffic value
social media helps feed SEO
kmullett CSNISM
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
put the event in front of bots amp people
network the event (based on available time)
bull join groupsadd events to various services
kmullett CSNISM
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
advertising your event via social media
httpwwwfacebookcomadvertisingor click
kmullett CSNISM
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
using and monitoring social activity
kmullett CSNISM
optimize your efforts up to event day
bull use tools for consolidation tracking amp alerts
bull delegating responsibility amp automate (wcaution)
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
not about events but the same concept
kmullett CSNISM
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
claim LBS before they arrive
claim LBS listings
bull tweak name address phone to match always
kmullett CSNISM
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
social media at my event location
kmullett CSNISM
which of these two will grow their facebook page
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
donrsquot leave them guessing
success is in the details
bull make signage
bull educate EVERYONE
bull clearly display- company information- speaker info- hashtag- wifi access
kmullett CSNISM
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
creating buzz and engagement
kmullett CSNISM
where when and what you post will drastically alter the response
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
promote sharing from your site
kmullett CSNISM
bull bring folks back again after the event
bull sharing happens here
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
How many of you who desire comments and amplification take the time to provide it
but nobody shares or comments
kmullett CSNISM
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
event amplification clues trends
measuring brand visibility engagement reach connections and yes ROI
kmullett CSNISM
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett CSNISM
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
where did you signups come from
bull check google analytics or server logs forsignup page traffic vs confirms visits before amp after comments
bull monitor contacts calls lead sources
bull bitly or hootsuite analytics
kmullett CSNISM
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
people constantly talk about the score the score isnt where it is at look at the metrics if good do again bad change
donrsquot look at ldquothe scorerdquo
kmullett CSNISM
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
a FREE upcoming event
July 26th
TBD
facebookcomsmbftw
smbfw
kmullett CSNISM
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Add Social Media to Your Event Marketing Mix Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- event example wide spread application
- the offline and online marketing mix
- getting on the same page with ldquosocialrdquo
- gather your event creativecopy
- social media on print invites
- a click is not a blood oath or promise
- donrsquot give away traffic SEO amp visibility
- social media helps feed SEO
- put the event in front of bots amp people
- advertising your event via social media
- using and monitoring social activity
- not about events but the same concept
- claim LBS before they arrive
- social media at my event location
- donrsquot leave them guessing
- creating buzz and engagement
- promote sharing from your site
- but nobody shares or comments
- event amplification clues trends
- itrsquos as measurable or more sohellip
- where did you signups come from
- donrsquot look at ldquothe scorerdquo
- a FREE upcoming event
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
