ADD PRESENTATIONADD PRESENTATION

Presented By:

Abdullah Amir

Fawad Riaz

Introduction

• Stoneage design an edgy creativity while focusing on modern lines and sleek fits.

• At Stoneage, products are developed keeping consumers, their preferences and demand in mind.

• Each and every item out of their denim/casual-wear collection has been designed keeping in mind the demand and liking of youth.

Target Market

•Diverse Market– Educated

– High Income

– Young Single Stage

– Middle Age Single Stage

Group Influence

• REFERENCE GROUP

• Celebrities – Identification Influence

• Friends at school – Approval Of Friends

– Informative Influence

• Roommates – Informative Influence

SOCIAL STRATIFICATION

• This add is basically been targeted to the Upper class and the Upper Middle

– OCCUPATION

– INCOME

– EDUCATION

Culture

• Self Oriented

• Action Oriented

• Instrumental Materialism

• Terminal materialism

Add presentation

• Walls Ice Cream

Introduction

• In Pakistan the Heartbrand is called Wall’s

• Offer lighter, healthier products as well as providing old favourites

• Variety of diverse tastes

Target Market

• Urban Middle class

• Paddle Pops, mainly aimed at children

• Cornettos for teenagers

• Selection - take-home tubs of ice cream targeted at families

Reference Group

• Families to be attracted towards the product by its packing and the joys shown on the family members

• ” Pure Milk....Pure Togetherness” also creates an positive image

• Walls family pack ice cream emphasises on purity, and guaranties the family to have a good health

Social Class

• The main target of Walls is the people belonging to urban middle class.

• Copy the attributes of elite class (Upward Pull strategy)

• Education• Occupation• Income

Culture

• Pakistan is having a male dominating society so that’s why walls has targeted male in the printed ad

• Traditional thinkers can easily relate to this add

• Symbols and Packaging • Red colour portrays love and affection• The packaging of walls is such that it can be

recycled and does not effect the nature negatively