Add In-app Messaging to Boost User Retention
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Transcript of Add In-app Messaging to Boost User Retention
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hyphenate.io
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Over FOUR MILLION mobile apps
App land-grab!
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Where are all the Mobile Users?Top 4 Messaging Apps = 3 Billion MAU
Source: Business Insider, BI Intelligence, Messaging App Report 2015
WhatsApp Messenger WeChat Viber LINE Snapchat Tango Kik KakaoTalk0
100200300400500600700800900
1000
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Where are all the Mobile Users?Messaging Apps are Opened 9X a Day
Source: Flurry Analytics, Jan 2014– Jan 2015
Average Messaging Apps
1.9
8.9
4.7 X
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Where Have All the Mobile App Users Gone?
Month 1 Month 2 Month 3 Month 4+0
5
10
15
20
25
30
35
40
Average User Retention Percentage Source: Localytics, Aug 2016
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How Can App DevelopersEngage and Retain Mobile Users?
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Best of BOTH Worlds – Apps With Chat
Apps Chat
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Hyphenate Mobile Instant Messaging
Easy way to add In-App Chat to your app
Scalable, cost effective, and reliable
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For Mobile Developers
SDKs for iOS, Android, Web, Linux
Customizable UI Demo App
Optimized for Mobile Devices
Scalable On-Demand Backend
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Key Markets
Social Media On-Demand mCommerce Dating
eLearningHealth & Fitness Fintech
Mobile Gaming
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musical.ly
100 million users!!!
Hyphenate Allows Users to Chat with friends and followers
Top 20 App in
CaseStudy
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DEMO
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Hyphenate
Services Structure
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SDK Integration• CocoaPods or AAR for Hyphenate SDK• Sign up for Hyphenate Console & Get API Key• Bind API key to application• Push Notification• API References• Start Chatting with Hyphenate!
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Create IM User Account
• Create IM user account through,• mobile SDK• REST API from backend (Recommended)
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Hyphenate Developer Resources
• hyphenate.io• docs.hyphenate.io• console.hyphenate.io• github.com/hyphenateinc
• Further Questions [email protected]
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hyphenate.io