Add Crop Nutrition to your Business - RLF€¦ · RLF crop nutrition products provide the plant...

of 24

Welcome to RLF – Trust. Grow. Yield .....................................................................................................................................................................

Welcome to RLF – Introduction ...............................................................................................................................................................................

Vision and Values – Farmers and Growers First ......................................................................................................................................................

Why RLF Products are Better – Quality Formulations and Manufacture ...................................................................................................................

RLF Products – Results...........................................................................................................................................................................................

RLF Products – Explanation of Technologies ..........................................................................................................................................................

Why RLF Products are Better – Points of Difference ………………………..................................................................................................................

RLF Products – Categories .....................................................................................................................................................................................

RLF Products – Global Product Range ....................................................................................................................................................................

RLF Products – Packaging and Available Sizes ......................................................................................................................................................

RLF Business –The Future of Agriculture ................................................................................................................................................................

Distributor Partners .................................................................................................................................................................................................

Add Crop Nutrition to your Business........................................................................................................................................................

RLF’s Commercial Model ........................................................................................................................................................................

Product in the Market .............................................................................................................................................................................

Margins ..................................................................................................................................................................................................

Unique Selling Point ...............................................................................................................................................................................

Brands in the Market ..............................................................................................................................................................................

Modern Farmer Practice .........................................................................................................................................................................

Trusted Brand with History ......................................................................................................................................................................

RLF Management – Experienced and Dynamic .......................................................................................................................................................

RLF – the Australian in Global Fertiliser .................................................................................................................................................................

Contents | RLF, the Australian in Global Fertiliser

rlf.com.au

3

4

5

6

7

8

9

10

12

13

14

15

15

16

17

18

19

20

21

22

23

24

RLF, the Australian

in Global Fertiliser

of 24

Welcome to RLF | Trust. Grow. Yield.

RLF's extensive range of products, including its High-analysis Broad-spectrum Seed Primers and Ultra Foliar liquid fertilisers are the key to unlocking yield and quality potential and plant health. They represent tangible and positive economic benefits for farmers and growers. The foundation for this success is the high performance formulations, all built with an unwavering commitment to scientific research in plant physiology and chemistry. As a consequence, this provides the global agricultural industry with the most advanced High-analysis Broad-spectrum liquid fertiliser formulations available. For more than two decades RLF products have been proven to deliver outstanding economic returns in independent trials undertaken by independent researchers and large-scale growers. RLF products are trusted by farmers and growers worldwide. RLF products make crops grow. RLF products drive greater yield potential and deliver better crop quality and economical returns.

Trust. Grow. Yield.

The RLF extensive range of products all fall within the following categories:

Seed Priming Fertiliser

Ultra Foliar Fertiliser

Rapid Foliar Fertiliser

Foliar Fertiliser

NPK Foliar Fertiliser

PRODUCT CATEGORIES

RLF is a high technology developer of agricultural products. All are developed and based on plant science. All are tested and trialled, with over two decades of laboratory-based and on-farm use. Incorporated into this development process is the promotion of RLF's Integrated Fertiliser Management program (IFM). This science-based program places logical and targeted emphasis on the maximisation of crop yield through the efficient use of product. This is achieved by managing the most appropriate and targeted application of nutrient for seed, leaf and soil, together with the minimisation of soil-based fertiliser and trace element input costs. This technology-based program is proven and supported by extensive trial data. RLF are experts in the field of specialty fertilisers and crop nutrition. RLF's technical expertise and practical in-field experience deliver only market leading products.

TECHNOLOGY

RLF SUCCESS. RLF PRODUCTS.

Managing Director Ken Hancock (left) with Head of Technical Dr Hooshang Nassery

Fertigation Fertiliser

Root Boost and Furrow Injection Fertiliser

Crop-specific Foliar Fertiliser

Pasture Fertiliser

Nutrient Charger Solution

World-Leading

RLF Product

BSN Seed Priming Fertiliser is a world-leading RLF Product.

of 24

It's technically engineered products, including the RLF Seed Priming and High-analysis Broad-spectrum Ultra Foliar range of products are acknowledged world-leaders. And, RLF's professional technical team continue to bring new products to the market that target the specific needs of different crop types or for crops in challenging growing environments. RLF specialty liquid fertiliser products effectively address the need for efficient and sustainable modern farming practices with an emphasis on the renewal of natural soil fertility. ISO 9001 Quality Assured, RLF renews its commitment to its customers every day as it works tirelessly to meet the demands for the increased volumes required to supply the expanding market.

RURAL LIQUID FERTILISERS (RLF) Rural Liquid Fertilisers (RLF) is a world class fertiliser company that has developed highly advanced crop nutrition products for global agriculture. It is the manufacturer and global distributor of these products. RLF supports a diverse range of products, customers and markets, with an outstanding technical capacity. Our talented people are passionate about delivering real value and genuine on-farm financial returns. RLF is a dynamic, committed and customer focused organisation.

SIGNIFICANT MILESTONES 1991 First Broad-spectrum Foliar Fertilisers were released in Australia (today they are

called Ultra Foliar) 1998 Awarded ISO9001 Quality Accreditation 1999 First company in the world to develop and launch BSN Seed Priming technology 2003 Reached 10,000,000 hectare in farm product use 2008 Developed High-analysis Broad-spectrum Solution (HBS) Foliar Fertiliser

called PLASMA 2008 Commenced sales and customer support in China 2009 Opened China Packaging Plant 2010 Formulated Rapid Delivery Technology and the Rapid Foliar Range 2012 Awarded Australia’s single largest Fertigation supply contract for Broad-spectrum

Liquid Fertiliser 2013 Introduced Unidip (world’s first Broad-spectrum inorganic root dip) 2014 Extended China-based sales, support, manufacturing and packaging facilities 2015 Expanded Asia region market outreach with support centres in Bangkok and Manila

Mr. Ken Hancock Managing Director RLF

TODAY

Welcome to RLF | Introduction

Today, RLF is the leading provider of liquid fertilisers in Australia. It has substantial Australian and China-based manufacturing and distribution capacity, and supports a global agriculture market by delivering RLF crop nutrition products to existing and new export markets.

RLF Head of Technical Dr. Hooshang Nassery with Grower Rob Kitto

of 24

More high-value biomass for the future of the soil. Building natural soil fertility and giving back to the soil. RLF's key Seed Priming and Ultra Foliar products substantially increase the nutrient value and biomass of root systems as well as the above-ground plant matter. Following harvest the plant matter reverts nutrition to the root biomass. This in turn directs nutritional value back to the soil ready for future use. RLF products support healthier soil by building organic matter and natural soil fertility.

Build + Increase

Organic Matter

Vision and Values | Farmers and Growers First

RLF VISION AND VALUES. A PERSONAL STATEMENT. “At RLF we are dedicated to building a vibrant and successful global network that places the interests of our customers first and foremost. We understand and share their vision as they strive to build their enterprises and bring food security to their part of the world”. This sense of purpose is shared by all RLF team members. As a company with world leading products and technologies, RLF believes it can do much to contribute to the global effort of feeding a hungry world. And by doing so, support the economic development of countries, whether large or small. Such is the RLF vision. RLF values are important. They underpin all endeavours and effort. Our Values are important to us and they underpin everything that we do.

Customer First “Your success is our success, so we will always work hard for you. We will remain mindful of the trust that you have placed in us”. Culture of Professionalism “Every aspect of our business will be conducted with the highest level of professionalism. We will maintain excellent standards and ensure that proper performance measures are in place. Our facilities and technology will always be of the highest international standards. Our employees will treat you and each other with respect and conduct themselves with pride”. Resourcefulness “We will retain the ability to adapt, be open to all suggestions for improvement, and respond to changing circumstances”.

SUSTAINABILITY. A VIEW TO THE FUTURE.

Bigger Roots with BSN Superstrike Seed Priming Fertiliser

Integrity “We will act honestly, openly and professionally. We will do what we say we'll do, and hold ourselves accountable”.

Innovation, Creativity and Sustainability “We will strive to be market-leaders with our technologies and will continue to think creatively so that we can find new ways to help you. We take seriously the responsibility of stewardship to the environment, as how we manage resources today impacts on tomorrow”.

Enthusiasm “We will strive for excellence on your behalf to bring about the best solutions possible and we will continue to be enthusiastic and passionate about Specialty Fertilisers, our core business”.

of 24

Why RLF Products are Better | Quality Formulations and Manufacture

RLF formulates some of the world’s most advanced High-analysis Broad-spectrum liquid fertilisers. Most of these have very high concentrations of specialised elemental compounds that have been safely processed into a single, stable, saturated solution. By achieving success in this challenging formulation and manufacturing process RLF has been able to produce one of the highest concentrations of multi-nutrient solution in the world today. RLF formulations are created to ensure rapid up-take mobility and nutrient availability in the plant. This ensures that RLF products achieve maximum possible efficiency and results.

PRODUCT FORMULATION

World-Leading

RLF Product

RLF’s 1Q

Systems

Stable

Solution

High-Analysis

Broad-Spectrum

RLF has manufacturing, packaging and distribution facilities in Australia and China. It has sales, professional, technical and operational support teams throughout Australia and the Asia region.

OPERATIONS AND MANUFACTURE

QA ISO 9001 since 1998. Strict adherence to Quality Control standards in accordance with international standards and local licensing requirements.

QUALITY ASSURANCE

RLF China Packaging Plant

of 24

RLF Products | Results

RLF designs and builds all its crop nutrition products for real on-farm performance. RLF focus is to generate products that achieve tangible and viable results. RLF performance is based on independent trial data, demonstration field trials and real on-farm measurement. This is supported by laboratory-based scientific development trials, measurement and evaluation. It can be stated with a high degree of certainty that RLF products deliver the following outcomes, and in many cases out-perform, or exceed the farmer's expectations.

Plant RLF crop nutrition products provide the plant with superior biological results such as strength, root growth and size, shoot and tiller size and number, as well as overall general health and wellbeing. It is these results that give the plant the real-life advantages that result in bigger, better and greater crop results.

RLF Control

For Real On-Farm Performance

RLF Control

RLF Control

Yield RLF yield improvement performances can be both measured and quantified. High yield provides greater financial return to the farmer or grower.

Economics RLF has built its business around providing crop nutrition products and systems that give the farmer the ability to achieve a positive economic benefit as a direct result of using RLF products. RLF products and systems ensure the farmer can, in all confidence and reliability, make an investment in RLF products that is capable of providing a measurable and significant return on investment.

Quality RLF products have been shown to deliver healthier produce outcomes with high produce nutritional value.

Sustainability More high-value biomass for the future of the soil. Building natural soil fertility and giving back to the soil. RLF's signature products in both the Seed Priming and Ultra Foliar ranges substantially increase the nutrient value and biomass of the root system. Following harvest the plant matter reverts nutrition to the root biomass. This in turn directs nutritional value back to the soil ready for future use. RLF products support healthier soil by building organic matter and natural soil fertility.

RLF Control

RLF Control

of 24

RLF Products | Explanation of Technologies

RLF Features

RLF develops and manufactures high-technology liquid crop nutrition products for agriculture. They are all engineered and based on plant science.

High-analysis Broad-spectrum Solutions

World-leading technology that enables the safe formulation and

manufacture of fertiliser in a concentrated solution that contains

many nutrients. Stable and safely engineered for the plant.

Crop Nutrient Removal

RLF applies the science of nutrient removal in the development and

formulation of its high technology products. Crop Nutrient Removal

science allows RLF to calculate the quantity of nutrients for every

formulation and to balance those nutrients removed during the plant

growth cycle.

Seed Delivery System

World-leading RLF-developed technology that bonds with the

nutrient elements to efficiently and safely transport them directly

into the seed embryo. This process is called imbibing as it is

essential to fertilise the seed directly with nutrient.

Stable Solution

RLF products are high concentration with specific gravity values between

1.2 and 1.6. They are engineered in the formulation to ensure that they

maintain full integrity. RLF products are tested, accredited and in quality

solution that assures stability and longevity.

Nutrient Delivery System

World-leading RLF formulated nutrient carrier technology that

bonds with the nutrient elements in solution to transfer them

directly into the plant through the leaf cell walls to the

cells themselves.

Build + Increase Organic Matter

RLF high-technology products build and increase organic matter through

the development of a larger root mass, greatly increased fine root hairs

and a higher rate of root turnover caused by increased microbial activity

and the resulting increase in plant exudate. This is supported by the

increase in plant nutrient levels and the increase in the mass of growth

matter, both of which return to the soil at harvest.

Rapid Delivery System

RLF technology that utilises a balance of high-quality chelates and

RLF nutrient carrier-technology to enact nutrient transfer rapidly

and with high-efficiency into the plant through the leaf and

to its cells.

Quality Assured

Accredited ISO9001:2008 certification enables RLF to demonstrate high

levels of service quality and to show that internationally recognised quality

management principles are followed.

High-Performance Formulations

High-analysis Broad-spectrum products that have up to 12 nutrient

elements delivered to the plant or seed in a single application. This

one High-performance product can perform many functions and

achieve many outcomes in this specialised formulation.

World-Leading RLF Product

RLF has delivered products to the market that are recognised as world-

leading and innovative. It’s technologies are scientifically advanced and

provide solutions that support modern farming practice.

Plant Physiology + Chemistry

The development of RLF products is based on the plant’s own

detailed and individual physiology and related chemistry. This

achieves the desired results from every formulation and is the basis

of all RLF products. Ensures the correct nutrients are delivered to

the plant safely and efficiently.

Proven to Work

All RLF products are scientifically tested, trialled and proven in both

laboratory and field evaluations.

Phosphorus-Based

RLF products are phosphorus-based. This is important because of

the complex nature and structure of plants that require it to

regulate protein synthesis. It's role in cell division and the

development of new tissue is instrumental in giving energy to the

plant whether through foliar, fertigation, furrow, dipping or seed

priming methods of nutrient application.

Multi-Dentate Chelation

RLF products are developed using EDTA chelating agent to allow

multi-dentate chelation to bind a number of metal ions for high

nutrient delivery to the plant. This is a feature of RLF's high

concentration formulations.

Multi-Nutrient

RLF products are designed for optimal nutrient balance. They can be

targeted specifically to crop type, to crop or soil deficiency, to plant parts

or to different phases of crop growth and development. Multi-nutrient

formulations contain up to 12 different nutrient elements as with Ultra

Foliar, but will vary dependent upon the function required from other

specific products.

Australian Product

Proudly Australian. Quality Assured and Accredited. Australian

formulation teams oversee the packaging of all product across all

manufacturing facilities.

Low pH Technology

Low pH technology is a feature of RLF product formulations. Foliar

products require low pH (or acidity) to transfer the nutrients directly to the

plant through the leaf. Low pH technology enables a higher level of

buffering ability (or power) to ensure that no leaf burn occurs

when applied.

Integrated Fertiliser Management

IFM is the practice of balancing and managing the nutrient levels in all

three pathways. By fertilising the seed, soil and leaf, improved crop

performance can be demonstrated throughout the entire growth cycle.

RLF trial data is proven and shows greater yield, better crop health and

quality and an increase in natural soil fertility as a consequence of larger

root systems.

of 24

Quality Elements and Materials RLF uses only superior, quality materials in the manufacture of its products. These elements ensure efficiency and importantly, product consistency.

SDS (Seed Delivery System) RLF-developed, proprietary technology, that allows the seed to completely absorb nutrients.

NDS (Nutrient Delivery System) RLF-developed, proprietary technology, that delivers nutrient directly through the leaf cell walls. This allows nutrient to be taken into the plant at a significantly increased rate over that of other foliar fertilisers.

High Performance Formulations RLF manufactures super saturated high single concentrations, as well as Broad or Multi-spectrum formulations in solution. These high performance formulations ensure RLF products remain world-leading and the best available in the market.

Plant Physiology and Chemistry RLF bases all of its products on the science of plant physiology. This ensures that RLF products are built with a complex understanding of the chemistry involved in plant functions, responses and requirements.

Crop Nutrition Removal RLF bases all formulations and micro element calculations on the science of crop nutrient removal.

High-analysis Broad-spectrum RLF technology enables the manufacture of Broad-spectrum products in High-analysis formulations that contain up to twelve (12) nutrients in one perfect non-antagonistic solution.

Why RLF Products are Better | Points of Difference

There are a number of points of difference between RLF products and those of other liquid manufacturers. These include:

of 24

RLF Products | Categories

Seed

Priming

SEED PRIMING is the latest technology in engineered seed nutrition. This is a powerful advance in modern farming practice and RLF is the absolute world leader. Farmers and growers can fertilise the seed directly, because of the RLF-developed technology called SDS (Seed Delivery System). The specialised range of SEED PRIMING products ensure that plants are set for maximum yield potential from day-1. RLF is leading the way and at the forefront of agricultural industry with these specialised crop nutrition products.

Ultra Foliar

RLF leads the world in High-analysis Broad-spectrum liquid fertilisers. These are called ULTRA FOLIAR. These fertilisers give the plant the resources to grow strong. They help ensure that the NPK-inputs, together with any crop protection chemical inputs, achieve maximum gain. ULTRA FOLIAR does this by delivering a complete Broad-spectrum nutrient package directly to the plant, using the RLF-developed technology called NDS (Nutrient Delivery System).

Rapid Foliar

RAPID FOLIAR is a recent product category, specifically designed to deliver nutrient requirements such as zinc, copper or manganese. RLF has integrated its NDS technology with partial ETDA chelates. This results in a foliar fertiliser product with increased speed and efficiency of nutrient uptake and availability for the plant. This superior product ensures the primary nutrient need is satisfied and available at faster and higher levels.

Fertigation

RLF specialises in the development and manufacture of quality liquid crop nutrition products for use in modern reticulated or sprinkler irrigation systems. FERTIGATION products are engineered using RLF-developed technology HBS (High-analysis Broad-spectrum Solution) ensuring that nutrition is delivered at optimum levels. RLF FERTIGATION products deliver a solution concentration that is immediately dispersed in the irrigation systems used.

Root Boost

ROOT BOOST is the category given to describe RLF products designed to focus on early vigour and development for the root system. Using RLF-developed technology these crop nutrition products have been engineered to allow for targeted nutrition delivery that gives support and energy to the developing root structure and mass. RLF is one of the first fertiliser companies to have a range of root-based products.

of 24

NPK Foliar

NPK FOLIAR is the most recently added crop nutrition product to the RLF range. It is specially designed to deliver highly concentrated liquid phosphorus and potassium to the crop, and has the most impact on productivity and yield when used during the reproductive phase of crop growth. It is imminently versatile and can be used in furrow injection or fertigation systems or as part of a foliar routine. With near neutral pH it is balanced and optimally targeted. NPK FOLIAR is easily handled and mixed and is highly suitable for foliar tank mixes. It assists with the release or recovery of soil-bound phosphorus and trace elements. Another excellent RLF product, leading the way.

Pasture

PASTURE PLUS is a High-analysis Broad-spectrum liquid fertiliser designed specifically for animal carrying pastures and feed crops. PASTURE PLUS applies RLF-technology NDS to deliver nutrient through the leaf. It has twelve (12) essential nutrients in the highly concentrated solution. Because it is engineered for animal carrying pasture it improves the volume and quality of animal feed crops making them more palatable and nutritional. The optimal balance of PASTURE PLUS fixes issues leading to animal deficiencies and has the potential to increase revenue from improved feed and animal production. It is supported by significant field trial accreditation and data.

RLF Products | Categories

Crop-specific

Foliar

Foliar

RLF has a range of single and multi-element FOLIAR fertiliser products that provide added support with the supply of nutrient to crops and vegetables, as and when needed. When applied as a direct response to soil conditions, the RLF FOLIAR range of products provide efficient and effective delivery of the required nutrient.

CROP-SPECIFIC FOLIAR products are designed for a specific crop type. These crop nutrition products deliver a specially formulated High-analysis Broad-spectrum nutrient package directly to the plant that has been based on the plant's physiology. This supports plant growth and strength and ensures that NPK fertilisers together with crop protection chemicals are buffered during uptake for maximum gain. CROP-SPECIFIC FOLIAR supplies extra plant available phosphorus to the plant to achieve greater yield.

of 24

RLF Products | Global Product Range

RLF

PRODUCT NAME

Boron Blue

Boron Plus

Broadacre Plus

BSN Superstrike

BSN Ultra

BSN-10

Calcium Plus

Canola Plus

Cereal Plus

Cereal Plus Zinc

Cotton Plus

Dynamo High K

Dynamo High N

Dynamo High P

Fertigation Plus

Fruits + Veggies Plus

Ground Force

Horticulture Plus

Interceptor XF

Interceptor XS

K-Komplex

Legume Plus

Nitrogen Plus

Nutricover

Pasture Plus

Plant Milk High K

Plant Milk High N

Plasma Furrow Inject

Plasma Fusion

Plasma Power

Potassium Plus

PowerPK

PowerN26

PowerN39

PowerN42

Rapid Copper

Rapid Manganese

Rapid Max

Rapid Zinc

Silica Plus

Ultra12 Foliar

Unidip

Viticulture Plus

Foliar

Foliar

Ultra Foliar

Seed Primer

Seed Primer

Seed Primer

Foliar

Crop Specific Foliar




Fertigation

Fertigation

Fertigation

Fertigation

Ultra Foliar

Fertigation


Ultra Foliar

Seed Primer

Ultra Foliar


Foliar/Fertigation

Foliar/Fertigation

Ultra Foliar

Fertigation

Fertigation

Furrow Injection

Ultra Foliar

Foliar

Foliar

Foliar/Fertigation

Foliar/Fertigation

Foliar/Fertigation

Foliar/Fertigation

Rapid Foliar

Rapid Foliar

Rapid Foliar

Rapid Foliar

Foliar

Ultra Foliar

Nutrient Charger


JOEY FERTILIZER

PRODUCT NAME

Fertigation

Ultra Foliar

Ultra Foliar

Foliar/Fertigation

Nutrient Charger

Ultra Foliar

Foliar/Fertigation

Rapid Foliar

Rapid Foliar

Seed Primer

Nutrient Charger

Ultra Foliar

Ultra Foliar

Nutrient Charger

Foliar

Seed Primer (Rice)

Ultra Foliar

Foliar

Seed Primer

Foliar

Foliar

Diesel Fuel Additive

Foliar/Fertigation

Nutrient Solution

Nutrient Solution

Nutrient Solution

Nutrient Solution

KING FERTILIZER

JOEY Fertigation

JOEY Field Crops

JOEY Fruits + Veggies

JOEY Nitrogen

JOEY Nutrient Charger

JOEY Pasture Plus

JOEY Potassium

JOEY Rapid Max

JOEY Rapid Zinc

JOEY Seed Primer

Cane King Billet Charger

Cane King Foliar

Grow King Foliar

Grow King Nutrient Charger

Grow King Potassium

Rice King Seed Primer

Rice King Foliar Part 1

Rice King Foliar Part 2

Seed King Seed Primer

Turf King Foliar

Turf King Silica

AdBlue

All Purpose Multi Nutrient

Liquid Fertiliser

HYDRIX Florix Nutrient A

HYDRIX Florix Nutrient B

HYDRIX Vegix Nutrient A

HYDRIX Vegix Nutrient B

ADBLUE

GARDGRO HOME GARDENS

HYDRIX HYDROPONICS

of 24

RLF Products | Packaging and Available Sizes

Sizes in Litres

20 Litres

Description

Drum (Small Size). Leak proof, narrow mouth, tight end

made with HDPE (High Density Polyethylene).

Dimensions

Height 450mm

Depth 280mm Width 280mm

5 Litres

Description

Bottle (Large). Leak proof, narrow mouth, tight end

made with HDPE (High Density Polyethylene).

Dimensions

Height 295mm


200 Litres

Description

Drum (Large Size). It is made of UHMWPE (Ultra-High

Molecular Weight and High Density Polyethylene).

Tamper evident feature.

Dimensions

Height 950mm Diameter 590mm

1 Litre

Description

Bottle. Leak proof, narrow mouth, tight end made with

HDPE (High Density Polyethylene).

Dimensions

Height 250mm


110 Litres

Description

Drum (Medium Size). Total opening with screw lid. Water

tight closure. Tamper evident feature. HDPE (High

Density Polyethylene) material.

Dimensions


Sizes in Millilitres (Bottles)

200 Millilitres

Description

Bottle. Leak proof wide mouth rounds with screw cap.

Made with HDPE (High Density Polyethylene).

Dimensions

Height 125mm Width 60mm

250 Millilitres

Description



Dimensions

Height 135mm

Width 62mm

30 Millilitres

Description

Sachet. A small disposable pouch made from plastic

lined foil which contains single-use quantity of the liquid

fertiliser product.

Dimensions


Sizes in Millilitres (Sachet)

10 Millilitres

Description

Sachet. A small disposable pouch made from plastic

lined foil which contains single-use quantity of the liquid

fertiliser product.

Dimensions


500 Millilitres

Description



Dimensions


1000 Litres

Description

Intermediate Bulk Container (IBC). Stainless steel frame

for the transport and storage of bulk liquid fertilisers.

Dimensions

Height 1160mm

Width 1200mm Length 1000mm

100 Millilitres

Description



Dimensions


of 24

Some of them are defined as being :

the undeniable and expected massive growth in the demand for food

the need for continual improvement as efficiencies are sought in supply chain practices, crop yield and quality, and on-farm practices and management

the imperative of protecting the areas of arable land currently under cultivation across the globe through the use of modern farming technologies and practice that restores goodness to the soil

the importance of science and technology

how innovation and innovative products will define success

the reality of retail and packaging as a means of influencing agricultural decisions

how intelligent packaging will shape sales and marketing

how convenience and health choices will play a more important role in the marketplace

the emergence of direct consumer-producer relationships

the generational transformation brought about by a greater ease and comfort of accessing and using information technology

the reliance on Partnership as a means of achieving successful outcomes RLF products and systems work in support of these developing trends and represent the modern future of farmer practice. RLF is at the forefront of the modern farmer practice revolution.

RLF Business | The Future of Agriculture

THE FUTURE OF AGRICULTURE

THE REALITIES OF FUTURE NEED

The future of agriculture depends on applying change and improvement to the ways of growing and farming.

RLF and Distributor Partners work together within a developed framework targeting this very important outcome. The reality is that over coming years

farmers will need to increase outputs and reduce input costs. This will force them to enter into a period of change moving from existing common farmer

practices to that of experimenting and experiencing new innovative product technologies and new principals. Like fertilising the seed, High-analysis Broad-

spectrum foliar products and new programs (like Integrated Fertiliser Management).

RLF understands that this is a global issue, and accordingly has built its product range, marketing and infrastructure to support and grow with this vision for

the future. RLF’s focus and technologies support this reality.

Commentators and recognised agricultural experts agree that the trends in the global agricultural industry for the coming two or three decades are quite clear.

of 24

Distributor Partners | Add Crop Nutrition to your Business

As a RLF distributor, you can add a world-leading and complete

range of advanced plant nutrition products to your business whilst

taking advantage of our 25 years of product development success.

This gives your business the opportunity to add value to both current

sales and to your distribution networks.

ADD NUTRIENT PRODUCTS TO YOUR BUSINESS

In addition, it could further enhance and significantly increase your business's reputation as your farmer customers benefit from the technological advances

and end-results of using RLF's products. Your business will be given the opportunity to distinguish itself through the introduction of reliable, effective

products and technologies.

Economically this should influence your sales revenues. It will also allow you to add further to the product range and support you already provide for your

farmer customers. It may even give you an increased competitive advantage in your local marketplace.

Farmers around the world in all cropping environments use our innovative products and comprehensive solutions to address crop production

limitations and continuously improve on-farm practices. (Today RLF has an estimated 5 million+ customers).

Our success is linked directly to the success of our farmer customers who use RLF innovative products.

We use the tools of modern plant physiology, advanced chemistry and proprietary technologies in building liquid fertiliser products to support our

demonstrated commitment to agriculture and the business of our farmer customers.

Every day of the year, we work side by side farmers to deliver better on-farm profits and healthier foods to the world.

THE KEY FACTS

BSN Ultra Seed Priming Fertiliser

Rapid Max Rapid Foliar Fertiliser

of 24

Distributor Partners | RLF’s Commercial Model

RLF Distributor Partners have access to so much more than just a network of

product manufacture, delivery and distribution. Our relationship is a mutual

experience, and it is our strong belief that the important customer groups of both our

companies will benefit equally.

Making RLF your partner is a decision you are encouraged to consider and

investigate further, and we hope that the following information will give you a clear

picture of the scope of RLF's services and support.

CONSIDER THE OPPORTUNITIES AND OPTIONS

RLF Distribution Partners have access to much more than a specified line of products.

The Distribution Partnership provides the framework within which the distribution of products,

plus all the added extras are incorporated. These extras include :

new innovative technologies and modern farming practices

products with unique market positions and exclusivity in the markets

training and support

marketing and promotions (both online and off-line)

They also allow you to develop products specific to your local area requirements.

It is more than simply being a Distributor. Rather it is a partnership with RLF and its proven

products and systems. Together with your farmer customers we are able to provide innovative

solutions to enable them to grow better crops and market produce for the betterment and benefit

of us all.

TECHNICAL + SUPPORT

RLF provides a flexible commercial model that allows for a balance of objectives that

are specially selected or negotiated. These are often based on your current business

practices or market strengths.

The common objective of this model is commercial success for both the partners.

Together with the understanding that a vital business needs continuance (or

renewal) through updates and refresh, new products and the constant development

of new pathways going forward are offered as part of this model.

THE COMMERCIAL MODEL

of 24

Distributor Partners | Product in the Market

The RLF commercial model is by four systems, with predominantly three main channels to market.

The four systems are :

1. Global Partner

2. Country Licence

3. Exclusive Distributor Partner

4. Non-exclusive Distributor Partner

RLF product structure allows Distributor Partners to achieve access to a larger

market by having the full-spread of RLF product available to market.

RLF has products that compete in all three segments of the marketplace, and each

can be supported by the other.

The objective is to have access to new customers in new markets so that you gain

greater market share.

RLF products can generally be categorised into three market types, being :

1. Non-Competitive Product types

2. Speciality Product types

3. Competitive Product types

Non-competitive Products

Non-competitive products are the range of RLF products that have no, or highly limited competition or similar product competitors in the marketplace. This includes the RLF specialised categories of Seed Priming, Ultra Foliar, Pasture, Root Boost and Rapid. These products are technologically advanced and unique and are only available through RLF. As premium products they are retailed in the marketplace at a suitable product price point, accordingly with the opportunity make solid margin on this range.

THE PRODUCTS IN THE MARKET

These then are further broken down into three general channels to the marketplace being :

a. Fertilisers retail and distribution supplier network business

b. Agricultural chemical business distributing complimentary products to your current range

c. Direct to market (corporate, government and seed production)

The most suitable commercial model to fit your purpose will be agreed upon. This is what RLF can

make available to you.

Seed Priming

Ultra Foliar

Pasture Plus

Root Boost

Rapid Foliar

of 24

Competitive Products (Commoditised Products) Competitive products means the more standard range of RLF products competing in a more commoditised marketplace. This includes the RLF categories Fertigation, Foliar and Bulk commoditised products. Generally these are sold competitive to market, and match the general market expectations for comparable product lines. Margins are more normalised.

Fertigation Foliar Bulk Liquids

Distributor Partners | Margins

Speciality Products Speciality products are those defined as purpose built products and are generally engineered and formulated for specific markets or crop-specific purposes. This includes the Crop-specific range of Foliars, Nutrient Chargers and market specific

products such as those specially developed for sugarcane and hydroponics. These

speciality products generally apply common RLF technologies, but are suited to the

speciality crop or area.

Whilst speciality markets are competitive to purpose, they are generally higher in margin

opportunity for the Distributor Partner.

Nutrient Charger

Margins are generally managed in accordance with the market conditions in-country,

including financial and farmer affordability, economic model of 'cost versus return'

and the type of product and competitive landscape.

In this way, the RLF commercial model provides for a range of :

higher margin (‘non-competitive’ products)

mid-margin (‘speciality’ products)

lower (normalised) margin (‘competitive’ products)

THE MARGINS

All products competing within the same market place, but in different categories or market groups.

In this way, the Distributor Partner has the opportunity to work towards a higher than average margin return through the sale and distribution of the full range of

product types. This spread of products gives great flexibility and opportunity to Distribution Partners in designing a higher-return business model by using

RLF products.

Crop-Specific Foliar

The RLF commercial model aims to provide a full spread of products that are targeted at different segments of the agricultural marketplace.

NPK Foliar

of 24

Distributor Partners | Unique Selling Point

Product distinction (unique and exclusive to your marketplace) is achieved through

the introduction of new and innovative products that are generally new to market and

not available through other competitors in your particular marketplace.

The Distributor Partner has the opportunity to bring an entire product range to

marketplaces that, in parts, haven’t previously had access to these high-

performance products.

THE MARKET EXCLUSIVITY

An RLF Distributor Partner commercial model is developed to provide for a flexible and commercial approach to branding in your markets. The following options

are available to a Distributor Partner under the different commercial models.

RLF Branding

Your Brand

Joint Branding (RLF + Your Brand)

Challenger Brand

Segment Brand

RLF is flexible in working with its Distributor Partners to best represent the products in the market, and further to support the Distributor Partner in their own

branding market objectives.

THE BRANDS IN THE MARKET

Given the unique nature of the RLF product categories and the product formulations

contained within them, an opportunity exists for the marketing of the range based

on a series of unique propositions that are unavailable to similar, or general

competitor products.

This allows for investment into the promotion of these products on the basis that they

bring a number of unique positions to the market that are unavailable from any other

distributor or product at this time.

THE UNIQUE SELLING POINT AROUND RLF PRODUCTS

Generally, in the product categories of Seed Priming, Ultra Foliar, Rapid, Pasture and even some of the Root Boost and Nutrient Charger categories, the

Distributor Partner would not encounter large-scale competitive issues against these products. This provides the Distributor Partner with distinctive new

categories of product to sell in the local marketplace.

The reduced competitive retail environment lends to a higher margin and complimentary sales strategy – allowing you to retail more commoditised and

competitive products alongside a range of unique and distinctive products.

of 24

Distributor Partners | Brands in the Market

You also have the opportunity to introduce the RLF product range to your market in

stages. This can support the overall longer term growth of the entire product range in

your markets over time. This can also support your own product sales as RLF

products are generally complimentary to your sales process.

In the first instance, the introduction of the non-competitive products allows for the

evolution of Brand trust, and this improves subsequent potential for growth with the

introduction of the more commoditised products going forward.

The RLF range has been developed to allow for a staged introduction. With each

category supporting the other in building market trust and reputation. This starts with

the high-performance products and extends gradually to the commoditised

competitive products.

THE STAGED INTRODUCTION OF PRODUCTS

RLF has designed its products into the following categories, allowing for

differentiation in type and purpose.

Seed Priming Ultra Foliar Rapid Foliar Pasture Plus Fertigation Foliar

The Category Model gives a basis for identification of purpose, mode of

use, marketing and sales direction and a general representation that

RLF can provide a truly complete and fully integrated range of products.

THE BRANDS IN THE MARKET

Given the unique nature of the RLF product categories and the product formulations contained within them,

an opportunity exists for the marketing of the range based on a series of unique propositions that are

unavailable to similar, or general competitor products. Such as the Integrated Fertiliser Management

(IFM) model.

This allows for investment into the promotion of these products on the basis that they bring a number of

unique positions to the market that are unavailable from any other distributor or product at this time.

THE IFM MODEL

Crop-Specific Foliar NPK Foliar Root Boost Nutrient Charger Bulk Liquids

Integrated Fertiliser

Management

of 24

Distributor Partners | Modern Farmer Practice

THE MANTRA MODERN FARMER PRACTICES + INNOVATION

RLF products can give the Distributor Partner the opportunity to incorporate into their business a range of innovative, technology-based products designed

specifically for the farmer to implement modern farmer practice.

RLF products give the Distributor Partner the opportunity to market the benefits of innovation, by making sensible, measured changes to farmer practice to

bring about increased benefits and gains. Only with change, and the ability to access new technologies, will the adaptation to new modern farmer practices

be achieved in your local marketplace.

RLF Distributor Partners have the opportunity to support their farmer customers in bringing about these new innovative practices.

THE GREAT OPPORTUNITY COMMODITISING THE NUTRIENT MARKET

RLF has defined and categorised the nutrient market, for the purposes of making it more commoditised for your farmer customers. This makes it easier for

them to understand the products best suited to their particular cropping environments and enterprises.

The definition of the categories are suited to purpose, therefore the end user experience is clear and less confusing.

RLF Distributor Partners can be the first to take to market the range of products in the categories outlined above. This is a great opportunity.

of 24

Distributor Partners | Trusted Brand with History

RLF has 25 years of experience in the global marketplace. It supports a

diverse range of products, customers and markets. It has outstanding technical

capacity and has a talented team of leaders and managers all supporting a

committed team of people all working towards the promotion of the RLF Brand.

RLF is passionate about delivering real value and genuine on-farm financial

returns and this is an excellent fit for any prospective Distributor Partner.

A TRUSTED BRAND WITH HISTORY ON OUR SIDE

RLF Distributor Partnerships are more than just products. And being a Distributor is much more than just distributing product. Rather, it is a partnership with RLF

and its proven products and systems. Together, with your farmer customers, we can provide innovation and solutions to enable them to grow better crops and

market produce for the betterment and benefit of us all.

In summarising the benefits and support you will receive as a Distributor Partner, you will enjoy access to :

CONCLUSION

A Trusted Brand Commercial and Compliance Support An Excellent Product Skilled People and Knowledge Trial and Demonstration Evaluation Data Technical Services and Support Sales and Marketing Support and Services Reliable Supply Intelligent Packaging Labelling and Local Branding Global Websites

Product Websites Superior Online Presence APPS and Mobile/Tablet Tools Extensive Video Library Training Materials Media Releases/RLF Insights and Special Report publications Technical Bulletins TeamRLF intranet Design Service and Customer Support Product Development Pathways Access to the Widest Range of Products

RLF offers a solid Commercial Model.

It offers a full spread of Products in the three market segments, being non-competitive, speciality and competitive markets. It gives opportunity for a higher than average margin return and enables you to bring distinctive products that are unique and exclusive to

the marketplace. It allows you to Brand and establish Branding alternatives to suit your market objectives. And to manage and distribute Products with a 'Unique

Selling Point' (USP). It enables a staged Product sales pathway based on trust in the market, with defined product categories to promote and sell given RLF's full spread

of products. It introduces new innovative practices such as the IFM model of Integrated Fertiliser Management. This relies upon high-performance products

allowing for modern farmer practices + innovation. It is complemented by an easy to understand commoditised product range.

Team China China Operations Management

JOIN A TRUSTED BRAND WITH HISTORY, RESPECT AND EXPERIENCE ON OUR SIDE

These are all Products designed for the future of agriculture.

RLF and its Products are part of the solution to address the reality of future global

food security needs.

of 24

RLF Management | Experienced and Dynamic

RLF has a team of skilled and dedicated leaders, managers, plant

scientists, chemists, in-field professionals, contributors and support staff at

all levels of operations.

The RLF business model is firmly based on the notion of 'Customer First'.

RLF works tirelessly with its farming and growing customers to deliver

better on-farm outcomes in both crop yield and quality, and

economic return.

The RLF culture of professionalism supports excellent standards and

exceptional products. Its members are team-focused employees who give

respect to both customers and colleagues. They conduct themselves with

pride. They are Team RLF.

TEAM

RLF's Management is dedicated to building a vibrant and successful global

network that delivers world leading products and technologies.

They strive to uphold RLF's status as a market leader.

They continue to think and develop creatively, so that RLF can discover

and deliver only the best solutions and new ways to help customers.

RLF is led by an experienced and dynamic team.

EXECUTIVE TEAM

of 24

RLF | the Australian in Global Fertiliser

RLF is a specialised agricultural company producing specialty crop nutrition

liquid fertilisers.

Farmers and growers around the world, and in all cropping environments use these

innovative products and comprehensive solutions to address crop production limitations.

RLF products work in tandem with the farmer to achieve continuous improvement of

on-farm practices and routines.

As a result, RLF success is directly linked to the success of its customers.

The tools of modern plant physiology and science are used to support RLF's commitment

to agriculture and to the business of its farmer and grower customers.

RLF's leading liquid fertiliser products promote efficiency in use. They protect and

increase yield and deliver improvements in crop health and quality. Researched and

developed by accredited experts in the field of plant science, the entire RLF product

range is supported by a team of experienced sales and support members with the

professional expertise to provide practical in-field help.

Every day, RLF works side by side farmers to deliver better on-farm profits and healthier

food to the world.

RURAL LIQUID FERTILISERS

rlf.com.au

Add Crop Nutrition to your Business - RLF€¦ · RLF crop nutrition products provide the plant...

Documents

Transcript of Add Crop Nutrition to your Business - RLF€¦ · RLF crop nutrition products provide the plant...