ADconnect a 360° #Concept #Mobile #Advertising as #catalyst for any #digital #marketing #activities

M-ADVERTISING

PRODUCTS & SERVICES

360˙ Mobile Advertising Solutions is trademark of XL Axiata M-Advertising Business Unit and that of HCS.

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360 ̊Concept Mobile Advertising as catalyst for any digital marketing activities.

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Reach Be targeted

Targeting the Audience*

Demographic: Gender | ARPU (SES) | Age Group |

Geographic : Physical Loc | Home Loc | Travel Patterns

Psychographic: Browsing Habit | Spending Behavior | Hobby

*) More combinations are available. Please discuss

Don’t be Blind Folded

Our KYC (Know Your Consumer) platform provides in-

depth analysis of all XL Axiata’s subscribers from their

usage frequency, demographics, geographic, device

ownership and even browsing behavior.

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Call Behavior

SMS Behavior

Top Up Behavior

Location Behavior

Download Behavior

Payment Behavior

Roaming Behavior

Browsing Behavior

USER BEHAVIOR DETECTION BASED ON Reach Be targeted

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Reach Be targeted

Basic MNO Subs. Profiling Targeting the right audience profile and segments

Age

Gender

Location

ARPU

Device

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Children 5 – 12

Teenagers 13-19

Youth & Young

Executive 20-25

Wife of household

25-30

More Mature Woman

30+

915.646 10.596.701 17.634.062 4.376.713 4.630.036

TOTAL UNIQUE AUDIENCE 38.153.158

3 GSM MNO REACH IN MAJOR INDONESIAN CITIES* Cities selected by Indonesia Advertising Industry targeting standard

*) Jabodetabek, Bandung, Yogyakarta, Semarang, Malang, Surabaya, Bali, Medan, Padang, Pakanbaru, Lampung, Ujung Pandang, Manado, Palangkaraya, Banjarmasin, Aceh, Kendari

Reach Be targeted

Unique Subscribers Data by Cities as of Feb.2014 – TSEL, XL & ISAT

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How Mobile Works?

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Engagement Measure Your ROI

Mobile Engagement Connect With Your Customer

BRAND PROMOTIONS

PROFILED DATABASE

TARGETED ENGAGEMENT

MOBILE ENGAGEMENT

MEASURABLE ROI

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Engagement Consumption

Customer Activity Linked To Purchase

By targeting consumers at point of purchase, Brandtone offers a compelling proposition for

FMCG’s to engage a consumer in real time, with a direct link to sales.

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The Customer Journey Engagement

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PRODUCTS READY

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Reach Industry Standard Digital & Mobile Advertising

Standard 2013-2014 Single UMB# *200# Single Interactive SMS SDC# 2000 Campaign SLA 3 Working Days Max. Tech SLA 14 Working Days Max. Inventory Cross Inventory Purchases TSEL, ISAT & AXIS Rates Card Simple Rates 3 Pricing Policies Branding Brand/Campaign Header Masking

Richer Inventories Messaging

IVR LBA

Digital Rewards UMB & USSD

In-Stream Audio Ads Pre-Roll Video Ads

Companion Ads Native Ads

Contextual Ads Interstitial & IBN Ads

Market Profiling Standardization with Advertising, Media Industry and aligning with Consumer Goods sector. Apply for Engagement Based Mobile Advertising.

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Reach LBA - Events triggered by users as they enter particular locations

From: ZARA Pelanggan XL di Senayan City, Jangan Lupa

tanggal 28 July. Zara akan disc until 90 %. Come and Shoppng all of item

SMS

MMS

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Reach Interstitial Page Auto skip after 7sec. Rich Media Capabilities (HTML5)

In-Game Advertising

To: 2000 KPU_update info

JKN


JKN

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Reach Facebook & Twitter


JKN

Features 1. Skip Button. 2. Multi Locations 3. Overlay capabilities 4. HTML 5 supported 5. Location Sensitive 6. Smartphones &

Advance Feature Phones

7. Tablets & Phablets

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Reach Radio Streaming App. Smartphones. Rich Media Capabilities (HTML5)

In-stream Audio & Video Location Based (by Stations) 25+ top Indonesian Radios

Podcast

Radio Group 1. Masima 2. Mahaka 3. MRA 4. Urban

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Reach & Engagement Facebook & Twitter Timeline Insertion & RHS Sponsored Twitter & Contents

Call to Action (install, like, etc)

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Engagements Communication platform for your audience

Types of Mobile Engagements (call to action)

Click to Call

Click to Download

Click to Like/Follow

Form Fulfillment

Etc.

Have your audience engage to the campaign

The real power of Mobile Advertising lies in its ability to

engage consumer personally. Taking this function with

great creativity could boost the whole advertising

campaign by building Data Mining capabilities.

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Engagements USSD & UMB

Interactive Call to Action (download, activate) Multiple Choice

Simple, all phones

Interactive UMB Mobile CRM


JKN


JKN

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Engagements Communication platform for your audience


JKN

Interactive SMS Ads Mobile Coupon


JKN http://m.freeburger.com/

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Engagement Advergame Smartphones. Rich Media Capabilities (HTML5)

50 ready made templates Custom game development Single Sign-On (FB & Twitter)

Deploy with Interstitial, IBN Off-deck, LBA SMS,

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Engagement Advergame

HTML5 BRANDED MINI-GAMES

Features:

• Exclusively customised and interactive mini-games

• Fully supported social features, including

leaderboard and score sharing

• Distribution available on any HTML5 supported

platform

• Quick turnaround time for platform setup (1 month)

A custom-built branded game that can be played with friends and shared on multiple platforms

Branded game Social Features Advertising Platform

+ +



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Engagements IVR and Audio Push Ads Interactive Call to Action (download, activate)

Record Capabilities Gamification Capability To: 2000

KPU_update info

KING OF ICE

+6000


Incoming Call Answer Call



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Consumption Beyond conversion

Don’t have an E-Commerce? No problem

Our services have now include Order Fulfillment, from

Order Taking, Payment* and Delivery. With XL reputation

for world class Customer Service, this is also embedded.

*) We accept: Credit Card, Debit Card, XL Tunai and even COD.

Conversion to Consumption is the key

This was none existence until now. With Mobile Banking,

Mobile Wallet, Mobile Credit Card and today new services

emerging as end-to-end Mobile Commerce, consumption

through mobile is immediate.

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Consumption Beyond conversion

XL AdReach collaborates with Acommerce to provides the complexity of owning an e-commerce business without the hassle of running one. We even include warehousing and order fulfillment. COD/CCOD or complex payment gateway are included.

Integrated Mobile Commerce We build, develop, stock manage and even deliver direct.

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Consumption Elevenia Integration with multi payment module

Integrated Mobile Commerce with Mobile Wallet Beyond COD/CCOD and Online Payment Gateway

XL AdReach offers complete turnkey integration into Elevenia to increase your brand presence and product placements at one of Indonesia’s biggest Online Marketplace

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Loyalty & Consumption Mobile Coupon & Digital Rewards

Push Display Expand to Claim Offer W.A. 0

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NON DIGITAL

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Reach Jabodetabek Commuter Line. Integration with Interactive SMS & LBA

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Engagement In-Taxi Interactive TV

Features:

Full integration with Click to Actions & part of Ads Supported Telecommunication Services with

possible Mobile Interactivity Functions.

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Engagement In-Taxi Interactive TV

Features:

Exclusive Business Agreement with Organda’s Monopolized taxi advertising company.

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CASE STUDIES

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CONTREXYN LOYALTY

SMS Interactive & Free Credit

Rp5.000

Target

User Group Gender Female

Age 25 – 35 ARPU <100.000

Location Garut, Tasikmalaya, Bandung

Handset Featured

& Basic Phone

Ikuti Contrexyn Bunda PEDE.

Ketik CBP (spasi) Nama(spasi)noHP(spasi) Nama toko beli Contrexyn. Kirim ke

2000. Gratis 3000 pengirim pertama dapat pulsa 5000.

Campaign Period

24 September – 18 October 2013

Requested Impressions

- 75,000 sms Interaktif - Free credit for 3000 user

Result

- 75,000 broadcasted in 1 day

- 5,200 sms feedback in 2 days - 3,000 free pulsa top up

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DISDUS SALES

Increasing sales at disdus.com

TARGET Food Lover at

Jabodetabek

Result

- Delivery Success = 46,307 - 7,325 voucher bought

- Sales response Rate : 15,96 % W.A. 0

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POPMIE SALES

Increasing sales for Pop Mie – 2013

Target Audience Gender Female Age Group

25 – 35 ARPU (SES) All Location Nationwide

Handset All

Campaign Pop Mie Get Lucky 2013

Result - 1, 6 Mio Registered Profiles

- Over 4Mio Redemption - Sales increase 50%


JKN

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Get behavior customer

Can define sales strategies in the future

Can manage customer need

Etc.

Profiling Data

Get more Revenue

More production

Increase sales

Etc.

Up Selling Brand

Loyalty program

Reward Capability

Grouping Community

Open promotion for Member

Strengthen Brand Loyalty

Capability to define dynamic campaign interactive scenario for Brand customer

More close to deliver right offer on right customer

Brand Engagement

LBA

Broadcast Blast

Off-Deck

Promotion Ads

Banner Ads

TV Ads

Brand Awareness

What it should be The Framework – Your Mobile Branding Goals

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Meaningful, Measurable, Memorable. A complete 360˚ Digital Marketing Solutions.

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Thank you

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ADconnect a 360° #Concept #Mobile #Advertising as #catalyst for any #digital #marketing #activities

Marketing

Transcript of ADconnect a 360° #Concept #Mobile #Advertising as #catalyst for any #digital #marketing #activities