Adclick Africa Media Kit 2015

Connecting Your Brand to a Connected Audience

Adclick Africa Media Group is a diversified digital media company providing cutting edge solutions for the Digital Media industry. We serve both publishers and advertisers, and help achieve market-leading positions through a solutions approach to digital media. Over the past two years we have introduced industry shaping technology to help drive the South African digital media industry forward. Whether you are a small advertiser or big publisher, our world-class technology innovations can help you get ahead.

With increasing smartphone penetration in South Africa, mobile continues to be the most relevant and effective medium to reach consumers.

Mobile

Advertising

Did You Know?

4.0 Billion Impressions

Come through to our DSP every month.

Did You Know?

20Mobile Exchanges

Are connected to our mobile DSP giving our advertisers

access to the largest inventory.

Did You Know?

56 African Countries

Are covered by our DSP, connecting brands to Africa’s growing mobile population.

Adclick Mobile is our own mobile DSP, providing advertisers complete control of their media spend. We offer campaigns that are cost efficient without compromising great results.

We are leaders in innovation and are proud to offer mobile video ads, giving brands maximum exposure.

Video

Rich Media

We support various types of rich media units including expandable banners. We support rich media executions in HTML 5.

We accommodate all standard IAB mobile banner sizes and place your ads in apps and mobile sites ensuring maximum traffic reach and campaign effectiveness.

Standard

Banners

Format Gallery

FORMULA FOR

SUCCES

We provide full control on budget spend to advertisers on our self serve

platform. Advertisers can set their own campaign objectives and

increase or decrease spend according to campaign performance.

We provide an experienced Ad Ops team that helps clients set up and run campaigns. Drawing from their wide experience and knowledge of

the DSP ensures campaigns are delivered according to the

advertiser’s goals.

We make real-time bidding on inventory a reality, giving our clients the ability to determine their own CPM/CPC costs and to only bid on

the most relevant impressions.

These are just some of the elements that enable us to run successful mobile campaigns.

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Device OS 01Targeting based on Mobile operating system(IOS, Android, Windows OS)

Category 02Category , Context and interest targeting across APPs and MobiSites

Device 03Targeting for specific Device (Samsung, IPhone, Windows Phone)

Location 04• Country>State>City • GPS coordinates• Geo Fencing

Carrier 05Targeting for Wifi Users or Carrier based user.

We provide multiple targeting options, Wesupercharge targeting to be able to get the rightconsumer at the right time allowing for real-time marketing capabilities that have beentraditionally reserved for proximity marketing.We use geo fencing and some physiographicattributes to connect you to the right consumer.

01 02 03 04

08 07 06 05

Performance Advertising has become a key part of digital marketing. We use best breed technologies to deliver on performance campaigns. We ensure the best ROI while delivering fully and on time.

Performance

Advertising

Did You Know?

45Million Clicks

The number of clicks delivered in 2014 across all

our CPC campaigns.

Did You Know?

0.6%ClickThrough Rate

Average across all our performance campaigns on

display.

Did You Know?

10 Number Of Industries

Which we ran campaigns across in 2014. A testament

of our experience and expertise.

No matter the size , duration or complexity of your campaign we are able to execute and deliver. Adclick Africa is one of the leaders in the programmatic and performance space and remains committed to client satisfaction.

FORMULA FOR

SUCCES

We are leaders in the performance industry. This gives us a competitive

edge in rates and campaign scale ensuring that campaigns are

delivered on time at the best rates.

We treat each campaign as a learning experience. We pay attention to

what works and what doesn’t work and use these learnings to improve

future campaigns.

No campaign is alike. We monitor each campaign carefully and make

optimizations as often as necessary.

These are just some of the elements that enable us to run successful performance campaigns.

Digital media planning for African campaigns and getting the right information rates and insuring campaigns are delivered is a difficult process. We have a wide range of African publishers we work with to help make the process enjoyable.

Premium

Advertising Africa

Did You Know?

150 Million Impressions

Delivered on Premium Pan African campaigns in 2014.

Did You Know?

200 Websites

Who we have direct relationships with across

Africa to provide scale and reach.

Did You Know?

300 Million Impressions

Served across all our exchange partners since

October 2014.

We speak Africa. Our team is one of the most experienced in assisting brands and advertisers take their message to Africa. We provide valuable insight and understanding and help make the best decisions for your campaigns.

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