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UnaidedWomen & their lifestyle

From NO-Where to EVERY Where

Skilled invarioushandcraftedandhandmade

roducts

!ake them SelfSustaina"le and selfrelia"le #ith valua"leroducts on other side

$reate anecosystem #herethey live haily#ith #omen

emo#erment anden%a%ementractices

Work & Runharder to collectthe nance%enerated fromroducts' %ovt()latforms'rivate housesetc(

*efore takin% asin%le ste theythink a"outmakin% these#omen self

sustaina"le

Work out ondi+erentlatforms'media'connections

, eole try hardto make theseroductsavaila"le to thecustomerse%ment

Work dayand ni%ht tomake theroducts asrich as elites

ssem"le allat one lace-N.O toroducevalua"leroducts

$reatin% a sustaina"le marketin% lan that survive the decades(((!akin% the roduct ositioned in a #ay it caters to the se%ment #ho valueshandicrafts and handmade(

)rotin% the or%anisation nancially lus socially #hich #ould create anenvironment of surlus in every move and %o(

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SWO/ and )ES/E0nalysis to suort

/he !arketin%Strate%y and )lan

/e1t((((#ith e1amles

Se%mentation

/ar%etin% )ositionin%

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Plan of ActionSocial Cause &

Product Awareness

Market Acquaintance

National and

International marketand vendor analysis

Ecommerce & vendortie ups

Local national &international !rick &

mortar tie ups

Successive M"#sE"#s Supermarkets

tie ups

Cele!rity SocialEndorsement

Social Media andElectronic Promotion

Ma$a%inesNewspaper and Events

Promotion

N#s socialconcern

awarenessand market

analysis

Promotin$t'e

'andicraftsproducts ont'e $lo!al

platform

"rid$in$ t'eAP t'rou$'

corporate!usiness

connections

('rou$' mediacampai$nspamp'lets

workertrainin$sseminars)

Marketintrospection

Promotin$place of work

('rou$'cele!rity &

causeam!assadorssocial media &

ot'er socialplatformspersonal &

mem!eren$a$ements

('rou$'!usiness

'ouses socialplatforms

$overnmentpolicies

corporateconcerns

Marketin$ Plan and strate$y $oes 'and in 'and wit' t'e perfect!lend of product positionin$ and marketin$ in a way it tar$et t'e

se$mented customer*('is !usiness model would provide proper professional trainin$ and

development !y t'e e+perts of t'e ,elds from time to time