Adaptive Design: The Next Generation of Responsive

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Thomas KuglerWebsite [email protected]@tom8gem202-326-9515

Adaptive Design:The Next Generation of Responsive

Stardate: 12.05.2013Time: 0900Hashtag: #tech13 LM6

John MillsManager, Digital Strategy

[email protected]

@kesseljunkie571-612-3206

John MillsManager, Digital Strategy

PMMI: The Association for Packaging and Processing

[email protected]

@kesseljunkie571-612-3206

mailto:[email protected]

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The basic formula

{[Adaptive (Responsive) Design] + Adaptive Content} = ☺

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{Adaptive [Responsive] Design}, Adaptive Content

• Adaptive Design: A layered approach to deliver a baseline experience which grows richer as limitations are removed.

• Responsive Design: A subset of Adaptive Design; method to optimize the viewing experience across a wide device range.

• Adaptive Content: Flexible content which adapts to different screen sizes/contexts and device capabilities.

“Content is king”

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“What works is better than what looks good—a new definition of beautiful.” -Ethan Marcotte

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• Determine context and adapt UX. • Successive layers:

1. Text (Web-optimized Copy)2. Semantics (HTML/Markup)3. Style (CSS)4. Interactivity (JavaScript)5. Accessibility

• Progressive Enhancement > Graceful Degradation All experiences created w/ Progressive Enhancement will degrade

gracefully.** not all experiences created w/ Graceful Degradation are progressively enhanced

Progressive Enhancement:The Strategies

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Semantics (HTML/Markup):• Well-written copy• Semantic HTML• Use microformats • Use classification to group like

elements (via “class”) • Identify landmark elements (via “id”)

Style (CSS):• Order matters• Hide advanced rule sets from old

browsers (@media)• Use conditional comments for IE• Account for alternate media

Progressive Enhancement: The Mechanics

Interactivity (JavaScript)• Content is accessible

and tasks can be completed without scripts

• Deliver scripts á la carte when possible

Accessibility:• Use ARIA landmarks,

roles and states• Use Tabindex to control

user’s journey through page

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John Mills, 11/24/2013

Captain Kirk is the well-written content.


Use the home video/aspect ratio example to talk about these things.Letterboxing is a great example of forcing the issue. - it was forcing the wrong context.

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Design—Screen Size is Not Enough• Screen Width/Resolution doesn’t tell us input capabilities

(cursor/keyboard, touch, D- pad, combinations of these)• Nor does it tell us User Posture (e.g., distance from

screen: ~1’ for phone, ~10’ for TV)• Various Device Widths: you can’t target them all—be

“device-width agnostic”!

Luke Wroblewski, Multi-Device Web Design & Beyond

“If there’s a coming zombie apocalypse of devices, TVs are the likely next wave.”

-Jason Grigsby

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Design for Various Contexts:Style Tiles (p. 1)

Samantha Warren, Style Tiles and How They Work

More precise than mood boards, less precise than full mockups; they set a common visual language for use across multiple interfaces. Create systems, not pages .

Option 1: Option 2: Option 3:


Because you’re dealing with a fragmented environment you have to use a fragmented strategy.Each medium has its own rhythm and its own flow. - Tom Kugler

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Style Tiles (p. 2)

Samantha Warren, Style Tiles and How They Work

Option 1: Option 2: Option 3:

Final Tile—Defines styles for multi-device design


Building Blocks - or a starship! Style tiles are escape pods. They let you slide out of tight situations.

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Adaptation

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Adaptation


Is it time to change your thinking?YES!PACKEXPO.com as a failed ads discussionAvoid the mobile stack! (Although sometimes you have to live with it.)Discussion point? As it applies to the ads stacking - avoid it. But that bleeds into the contractual thing - are the advertisers expecting to appear NO MATTER WHAT?

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Adaptive Content“Chunk Your Blobs”

Karen McGrane, Adapting Ourselves to Adaptive Content

• Content Parity = Everything for Everyone

• Pages can no longer be one inseparable blob of content; we must identify chunks in the blob and put them in appropriate, predefined places.

• These chunks can then be reused in many contexts and managed in one place; a system of content objects to use flexibly.

“You don’t get to choose how users access your site. They do.”

-Karen McGrane

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Adaptive Content (p. 2)• One Code Base, One Content Set• Don’t double your workload, or fork your content• Structure and Metadata attached to content determines

how it responds to various devices• Serve different versions to different contexts, e.g., for

article descriptions, the “short version” displays on phones while the “long version” displays on desktop

• This also applies to images, not only per size/resolution but crops as well.

“The good news: you only need one web design, a multi-device one. The bad news: it’s a new & different way of doing design.”

-Luke Wroblewski


But what about Internet Explorer


Adaptive Content (p. 3)Reusable Content, Alternative Content

Karen McGrane, Content Strategy for Mobile

The short version—√ “Truncation is not a content strategy”


“Have it your way”—why we tag

Taxonomy


• Responsive Frameworks: e.g., Foundation by Zurb, Bootstrap, Squarespace, WordPress

• SASS: Syntactically Awesome Style Sheets • CMS:1.Detect & Display: URL tied to content layer, not display

layer, allowing CMS to detect the device and choose the right display layer for the device.

2.Hybrid: RWD with some detect & display page elements built in.

3.

Tools


Detect & Redirect

You don’t want to go there…

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• One codebase, deployment, & URL• Device detection only used at component level• Only send what client needs: navigation, media,

images, etc.• Combines best of both worlds:1. Adaptation—RWD2. Optimization—Separate Templates

RESS: RWD + Server-Side Optimization

Luke Wroblewski, Multi-Device Web Design & Beyond


“At this point, we’re all figuring this out as we go along.”-Kristina Halvorson“If there’s a coming zombie apocalypse of devices, TVs are likely the next wave.”-Jason Grigsby“The good news: you only need one web design, a multi-device one. The bad news: it’s a new & different way of doing design.-Luke Wroblewski“You don't get to choose what device users view your site on; they do.”-Karen McGrane

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Resources

Content Strategy for Mobile-Karen McGrane

Adaptive Web Design-Aaron Gustafson

Responsive Web Design-Ethan Marcotte

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http://asae.conferences.io/sessions/66

Share Your Thoughts



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Thomas KuglerWebsite [email protected]

John MillsManager, Digital StrategyPMMI: The Association for Packaging and Processing [email protected]@kesseljunkie571-612-3206Bat Signal also acceptable.

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Adaptive Design: The Next Generation of Responsive

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